Live Campaign — ACWorth Legacy Pools

(Steve Krupp)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
2536
Positive Reply Rate
0.9%
23 positive of 2536 sent
Appointment Booking Rate
0.1%
2 booked of 2536 sent
Total Cost
$36.09
$21.05 SMS + $15.04 leads · 2,536 texts
Cost per Reply
$0.19
188 replies
Cost per Positive
$1.57
23 positive
Cost per Booked
$18.05
2 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 2536 188 7.4% 23 0.9% 2 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
144/188
labeled
49 → 23
positives (old rules → AI)
0.91%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-14T16:34:51 Dustin Graham +16784677887 We dug out our pool years ago. Negative
by AI
wrong person
They no longer have a pool, having removed it years ago. (90%)
positive
—
2026-11-14T16:17:48 Cathy Clark +17708937375 I do t have a pool Negative
by AI
wrong person
The reply says they don't have a pool (typo for "don't"), so the record is wrong for this person. (93%)
positive
—
2026-11-14T13:36:26 Brian Gronewoller +19103155636 Not Brian and never have been This a NC homeowner Negative
by AI
wrong person
Says they are not Brian and is a homeowner in a different state, with no interest expressed. (90%)
positive
—
2026-11-14T13:06:12 Masompe Imasuagbon +14048252911 Maybe in the future Negative
by AI
later
Defers to the future without committing, leaving the door open. (85%)
positive
—
2026-11-14T13:05:51 Michael Fitzgerald +14047712492 Text me in February Negative
by AI
later
Asks to be contacted in February, leaving the door open for a future quote. (88%)
positive
—
2026-11-13T19:23:22 Kyle Adkison +18502274101 Hell no Negative
by AI
not interested
An emphatic, explicit refusal of the remodel quote offer. (97%)
positive
—
2026-11-13T19:11:20 Regina Pendley +17068891228 I do not have a pool currently, but plan to get one Needs Review
by AI
curious
They have no pool now but plan to get one, a potential new-pool lead rather than a flat wrong-person reply. (55%)
negative
—
2026-11-13T17:21:42 Thomas Hudspeth +14048314071 Do not need anything at this time. Negative
by AI
not interested
Explicitly says they don't need anything at this time, a polite decline. (88%)
positive
—
2026-11-13T13:55:54 Carl Franco +14047255131 N Thanh's Negative
by AI
not interested
Likely a typo for "No thanks", which is a decline. (80%)
positive
—
2026-11-12T17:55:45 Antonine Laborde +14044863907 Sorry I don't have a pool Negative
by AI
wrong person
Recipient says they don't have a pool. (93%)
positive
—
2026-11-12T16:07:13 Cindy Stankus +17708513879 I'm in the pool business. If you need pool liners call me Negative
by AI
not interested
The sender is a fellow pool business pitching their own services back, not a homeowner asking for a quote, so this is effectively a no. (70%)
positive
—
2026-11-12T15:48:00 Patrick Busha +17703694671 Hi Dave Kindly fuck off Negative
by AI
not interested
Hostile, insulting rejection of the offer without an explicit opt-out request. (85%)
positive
—
2026-11-12T15:05:39 Mark Gosk +16784586908 Nah, I got to deal with a leak in the booster line first. Positive
by AI
hot
Although they decline the remodel, they mention needing a leak fixed in the booster line, which is pool work and counts as a sales lead. (60%)
negative
Sent ✓
2026-11-11T20:53:24 Kimberly Galletta +17703773256 My pool is only 4 years old 😁 Negative
by AI
not interested
Says the pool is only 4 years old, an implicit no to a remodel offer on the remodel variant. (85%)
positive
—
2026-11-11T20:32:44 Gerri Cox +17703357581 I had pool built in 2025! Thank you anyway Negative
by AI
not interested
Says the pool was just built in 2025 and declines politely, which is a no to a remodel offer. (93%)
positive
—
2026-11-11T20:25:55 Dianne Arundale +14042169600 Already have a pool Needs Review
by AI
not interested
Saying they already have a pool reads as a dismissive no to the remodel offer, likely a misunderstanding of it. (55%)
positive
—
2026-11-11T19:49:50 Linda Northcutt +14043723671 I have a pool Needs Review
by AI
unclear
Stating they have a pool shows no clear yes, no, or question about the remodel offer. (55%)
positive
—
2026-11-11T18:55:20 Timothy Grizzle +16782833359 This phone number is not monitored for text messages. For any questions, concerns or inquiries call our office at 678-283-3359 at your earliest convenience. Thank you. Needs Review
by AI
unclear
This is an automated reply saying the number isn't monitored for texts, with no human response to the offer. (80%)
positive
—
2026-11-11T18:34:32 Tara Nieves +17708559058 Our pool is new, but thank you Negative
by AI
not interested
Remodel offer declined because the pool is new, with a polite thanks. (93%)
positive
—
2026-11-11T16:38:38 Jacob Morris +14049601900 If I could afford it I would Negative
by AI
not interested
The homeowner declines because they can't afford a remodel, though they show some underlying desire. (60%)
positive
—
2026-11-11T15:56:10 Michael Millwood +14048671486 Mmm I don't think so Negative
by AI
not interested
Soft but explicit decline of the quote offer. (88%)
positive
—
2026-11-11T12:50:06 Laura Daniels +17708556335 Just curious- how did you get my contact? Needs Review
by AI
unclear
Only asks how they got the contact info, with no interest or refusal expressed. (85%)
positive
—
2026-11-10T19:56:51 Finn Moffett +16786180473 Hope, we're moving the whole thing and the person who is buying our house is removing the pool Negative
by AI
wrong person
Homeowner is selling/moving and the buyer is removing the pool, so there's no pool work to quote. (80%)
positive
—
2026-11-10T19:14:45 Grady Ruff +16784924571 Hell no Negative
by AI
not interested
An emphatic, explicit refusal of the quote offer. (97%)
positive
—
2026-11-10T19:01:05 Mamie Hays +14044083221 We are good thank u Negative
by AI
not interested
"We are good" is a polite decline of the remodel quote offer. (95%)
positive
—
2026-11-10T18:51:09 Tanya Jordan +14043269298 Not Tanya and no. Negative
by AI
wrong person
Says they are not the named person and also declines, so wrong_person takes precedence. (80%)
positive
—
2026-11-10T18:21:36 Cheryl Tibbitts +16782323997 I already have a above ground pool and we do construction but thanks Negative
by AI
not interested
Polite decline: has above-ground pool, does construction themselves, says thanks. (85%)
positive
—
2026-11-10T16:27:37 Judy Chastain +16786005405 I wish, but no I can't afford it thank you Negative
by AI
not interested
Explicitly declines, citing the cost, despite saying they wish they could. (90%)
positive
—
2026-11-10T14:55:32 Roy Acree +17702387175 Fuck you Negative
by AI
not interested
Insult/annoyance is treated as a no. (93%)
positive
—