Live Campaign — All Aqua Pools

(Ryan Seekatz)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
9537
Positive Reply Rate
0.9%
86 positive of 9537 sent
Appointment Booking Rate
0.1%
5 booked of 9537 sent
Total Cost
$135.71
$79.16 SMS + $56.55 leads · 9,537 texts
Cost per Reply
$0.17
812 replies
Cost per Positive
$1.58
86 positive
Cost per Booked
$27.14
5 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 9537 812 8.5% 86 0.9% 5 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
655/812
labeled
169 → 86
positives (old rules → AI)
0.90%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T16:44:58 Robert Kelley +14074637129 Naw, my pool is top notch.. thx any way Negative
by AI
not interested
Declines, saying the pool is already in excellent condition. (97%)
positive
—
2026-11-13T15:42:29 Tammy Hancock +12174970773 How si Needs Review
by AI
unclear
Truncated/garbled fragment "How si" with no clear intent. (60%)
positive
—
2026-11-13T15:41:46 Gregory Marcotte +13868713756 Only problem with my pool it needs to stay clean… Which is a task in itself… But thank you Negative
by AI
not interested
The owner says the pool's only issue is keeping it clean and politely thanks the sender, which declines the remodel offer. (70%)
positive
—
2026-11-12T23:38:18 Linda Welsh +17274579721 Thank you! But we will pass for now. Negative
by AI
not interested
Polite explicit decline ('we will pass'), and 'for now' alone doesn't make it an open-door later. (80%)
positive
—
2026-11-12T20:03:00 David Lauber +13868370695 Sure that very house you were spying on has a state-of-the-art recording studio inside of it and it has been open to the public since 2003. I don't deal in cash I barter all of my services so if you or any of your crew need studio recording services we can make a barter deal, otherwise I wish you the best. Negative
by AI
not interested
Sarcastic reply that pitches a barter for studio services and wishes them the best, which effectively declines a paid remodel. (60%)
positive
—
2026-11-12T18:40:54 Mark Carmignani +13863416267 Oh hi Dave, I never knew you. Oh, wait, are you the poopy, mister poopy, mister, mister, mister, poopy, mister, poopy, mister, poop, mister, mister, poopy. Negative
by AI
not interested
Mocking, insulting nonsense reply with no interest in the offer; annoyance and insults count as not interested. (70%)
positive
—
2026-11-12T18:36:14 Sandra Embree +18595830376 I'm in Ky Negative
by AI
wrong person
The reply says they are in Kentucky, which suggests they live out of state and the property record doesn't match them. (60%)
positive
—
2026-11-12T18:09:17 Juanita Miller +13862120904 There's no one either at this number please delete it from your agenda Negative
by AI
wrong person
Says no such person at this number and asks to delete it, indicating a wrong number. (75%)
positive
—
2026-11-12T17:26:37 Susan Mirabile +13862909268 Had it done last year. Thank you Negative
by AI
not interested
Says the pool was already redone last year, which is a polite no. (93%)
positive
—
2026-11-12T16:46:58 Joseph Hucker +18043396437 Thank you for the offer, but we are very happy with our pool and its current features. Negative
by AI
not interested
Polite explicit decline; they are happy with their current pool. (96%)
positive
—
2026-11-12T15:34:54 Ruby Mcdonald +13866895100 Not at this time. Thank you for offering. Do you work in Orlando? Positive
by AI
curious
Declines for now but asks whether they serve Orlando, a question about the offer that could become a lead. (60%)
negative
Sent ✓
2026-11-12T15:01:34 Eva Fifer +13863146877 Pool area is five years old so no Negative
by AI
not interested
Explicit no because the pool area was redone five years ago. (95%)
positive
—
2026-11-12T14:31:48 Shane Gaster +13867859358 Dave who? Needs Review
by AI
unclear
Asking who the sender is, with no interest or refusal expressed, is equivalent to 'who is this?'. (85%)
positive
—
2026-11-12T02:24:21 Christina Mancini +18024904936 My pool is freaking awesome. Please screw off... leave us alone, no need for you to be harassing us. Negative
by AI
not interested
Explicit annoyed refusal saying the pool is great and to leave them alone; no explicit stop/unsubscribe keyword. (75%)
positive
—
2026-11-11T20:17:00 Charles Hoskins +14079631816 END Negative
by AI
opt out
"END" is a standard SMS opt-out keyword. (90%)
positive
—
2026-11-11T17:34:15 Latonya Duncan +19172240611 FUCK OFF Negative
by AI
not interested
Hostile, insulting rejection with no explicit unsubscribe request. (80%)
positive
—
2026-11-11T17:01:59 Brian Nazario +19546282498 Maybe if I had a pool Negative
by AI
wrong person
The reply implies they don't have a pool, so the outreach reached the wrong person or property. (88%)
positive
—
2026-11-11T15:11:56 Yvette Goosby +13868789914 Go kick rocks asshole Negative
by AI
not interested
Hostile insult rejecting the offer, with no explicit request to stop texting. (90%)
positive
—
2026-11-11T14:48:19 Richard Walters +13863153269 Had mine done already but thank you. Negative
by AI
not interested
Says the pool was already done and politely declines, which is a clear no to the remodel offer. (95%)
positive
—
2026-11-11T00:48:48 Ricardo Lopez +17817106625 Removed a heart from “Hey Ricardo, it's Dave from FL Pool Remodeling, we're in Deltona giving homeowners free pool remodel estimates. Would you be interested?” Needs Review
by AI
unclear
An auto-generated notice that a heart reaction was removed carries no clear intent either way. (80%)
positive
—
2026-11-10T23:06:46 Joni Workman +13862163791 Opt out Negative
by AI
opt out
Explicit request to opt out of messages. (98%)
positive
—
2026-11-10T21:09:21 Daniel Dayton +14175933389 You have the wrong information. I have never lived in Florida. Negative
by AI
wrong person
Says the information is wrong and they never lived in Florida. (95%)
positive
—
2026-11-10T20:36:49 Kathryn Boswell +14073344440 I filled my pool in Negative
by AI
wrong person
The homeowner filled in the pool, so they no longer have one to remodel. (92%)
positive
—
2026-11-10T19:25:23 Christopher Bridges +12253375059 Talk with the new owners Negative
by AI
wrong person
Indicates they sold the property and there are new owners. (90%)
positive
—
2026-11-10T19:12:19 Terry Howell +15708091505 End to End Needs Review
by AI
unclear
"End to End" is ambiguous and shows no clear interest, refusal, or question about the offer. (60%)
positive
—
2026-11-10T19:00:15 Peggy Burnett +13862285666 Ok Positive
by AI
hot
A bare "Ok" is treated as a yes to the quote offer. (92%)
needs review
Sent ✓
2026-11-10T15:41:03 Heather Smith +13866755177 Mine has already been done thank you Negative
by AI
not interested
Says the pool has already been remodeled, a polite no. (95%)
positive
—
2026-11-09T20:59:34 Daniel Kinnaman +18609336542 Send me a check. Needs Review
by AI
unclear
"Send me a check" reads as a sarcastic joke or a non sequitur, with no clear yes, no, or question about the remodel offer. (50%)
positive
—
2026-11-09T20:56:37 Sandra Galarneau +19787641968 All set thank you Negative
by AI
not interested
"All set thank you" is a polite decline of the remodel quote offer. (88%)
positive
—
2026-11-09T20:45:52 John Harper +13864794796 We do pools for a living Negative
by AI
not interested
The recipient appears to be in the pool business themselves, which reads as an implicit no rather than any interest in a quote. (60%)
positive
—
2026-11-09T19:02:50 Silvanus Williams +19047697600 neg. Negative
by AI
not interested
"Neg." is shorthand for negative, an explicit no. (80%)
positive
—
2026-11-09T18:49:21 James Boadwine +16053761514 Kill yourself Negative
by AI
not interested
Hostile, insulting reply that clearly rejects the offer. (90%)
positive
—
2026-11-09T18:36:27 Robert Gordon +13868689167 Ok Positive
by AI
hot
A bare "Ok" counts as a yes to the quote offer. (92%)
needs review
Sent ✓
2026-11-09T18:30:04 Kristine Cabot +13863332067 Okay Positive
by AI
hot
A bare "Okay" is treated as a yes to the quote offer. (92%)
needs review
Sent ✓
2026-11-09T17:05:54 Mary Thierry +13864906427 Thank you for the offer but we already have a contractor Negative
by AI
not interested
Politely declines because they already have a contractor. (93%)
positive
—
2026-11-09T14:51:18 Gina Giaimo +12038233348 Not mow Negative
by AI
not interested
"Not mow" is a typo for "Not now", which the examples treat as a no (e.g. "Not now. Thanks" was labeled negative). (80%)
positive
—
2026-11-06T20:23:41 Sandi Mckee +13863450556 You already tried that bullshit Negative
by AI
not interested
The reply is an annoyed, hostile dismissal of the offer, which counts as a clear no. (88%)
positive
—
2026-11-06T19:57:21 Michelle Harvey +14074935899 Stoo Negative
by AI
opt out
"Stoo" is almost certainly a typo for "Stop", meaning they want no more texts. (85%)
positive
—
2026-11-06T19:51:52 Pedro Santiago +19173013961 Thanks, but I don't need a remodel Negative
by AI
not interested
The homeowner explicitly declines, saying they don't need a remodel. (96%)
positive
—
2026-11-06T19:19:12 Jane Rourke +13868043688 We just had our screen replaced. Not sure if we need a remodel. Negative
by AI
not interested
Says they just had work done (screen replaced) and doubts they need a remodel, a soft no. (60%)
positive
—
2026-11-06T16:18:11 Gordon Butters +14073837739 Pool is new Negative
by AI
not interested
In the remodel campaign, saying the pool is new is a no to a remodel quote. (92%)
positive
—
2026-11-05T18:42:10 Douglas Kelley +18594661177 Had it refinished 2 years ago Negative
by AI
not interested
Says the pool was refinished recently, which declines the remodel offer. (88%)
positive
—
2026-11-05T15:38:26 Linda Ford +13866797675 My pool already resirfaced Negative
by AI
not interested
Says the pool is already resurfaced, which declines the remodel offer. (90%)
positive
—
2026-11-04T19:36:10 Teresa Dewey +14077901365 You were already here Needs Review
by AI
not interested
The homeowner says the company already visited, which suggests the quote was already handled rather than a new request; the meaning is somewhat ambiguous. (50%)
positive
—
2026-11-04T17:30:01 Don Grubb +13303885295 Had it done in June. Thanks for reaching out Negative
by AI
not interested
Pool was already redone in June, a polite no to the remodel offer. (92%)
positive
—
2026-11-03T17:08:10 Luis Laboy +17737712560 Not yet thank you Negative
by AI
later
"Not yet" implies a possible future interest, leaving the door open. (60%)
positive
—
2026-11-03T14:56:03 Robert Haas +14078325789 I don't need you calling me get f***** Negative
by AI
not interested
Hostile rejection telling them not to call, an explicit no with annoyance rather than a clear stop/unsubscribe request. (75%)
positive
—
2026-11-03T14:37:12 Robert Parigian +14074152553 Hi Dave I'm not quite there yet on my pool but we work around pools I'm a irrigation/landscape contractor I like to meet up with you and give you some of my cards Also I have a client that may need your help Let's talk Thx Bob Needs Review
by AI
curious
Not ready for pool work himself but wants to meet, network as a landscape contractor, and has a possible client referral—worth a follow-up. (55%)
negative
—
2026-11-03T14:34:04 Jonathan Mulliken +12627587487 Unless you're hiring, consider this a dead lead. Negative
by AI
not interested
Explicitly calls it a dead lead, a clear no with a sarcastic aside about hiring. (88%)
positive
—
2026-11-03T14:32:26 John Craft +14074213010 I'm happy Negative
by AI
not interested
"I'm happy" most likely means they're satisfied with their current pool and are declining the offer, similar to "We're good". (65%)
positive
—
2026-11-02T21:54:46 Expedito Duarte +15089715355 I don't need anything at the moment Thanks Negative
by AI
not interested
Polite explicit decline, saying they don't need anything at the moment. (85%)
positive
—
2026-11-02T20:59:41 Donald Ashe +13214362878 Dave our pool was redone 2002 So all good here Negative
by AI
not interested
Says the pool was redone in 2002 and they're 'all good', which is an explicit no to the remodel offer. (85%)
positive
—
2026-11-02T20:23:42 Freda Biddle +14074887448 I don't own the property Negative
by AI
wrong person
Replier says they don't own the property, so the outreach reached the wrong person. (92%)
positive
—
2026-11-02T16:47:22 Annette Riner +14077391019 We did ours 3 months ago thanks Negative
by AI
not interested
Says their pool was redone 3 months ago, a polite no. (95%)
positive
—
2026-11-02T16:08:17 Charles Esterline +13217501095 Not Charles Negative
by AI
wrong person
The reply says they aren't Charles and gives no yes or interest in a quote. (93%)
positive
—
2026-11-02T15:03:32 Edward Allen +13868375181 Fiberglass had it redone 2 years ago thanks anyway Negative
by AI
not interested
Says the fiberglass pool was redone two years ago and declines with 'thanks anyway.' (95%)
positive
—
2026-11-02T14:32:29 Angella Mckoy +13477920268 Sorry this not Angella Negative
by AI
wrong person
Recipient says they are not the named person, with no interest expressed. (95%)
positive
—
2026-10-30T19:46:03 Roberta Walsh +13219460047 Dave. I don't own the house anymore.. Negative
by AI
wrong person
Homeowner says they no longer own the house. (95%)
positive
—
2026-10-30T18:15:39 Norman Farmer +14074302361 Who is norman Negative
by AI
wrong person
Recipient doesn't recognize the name Norman, implying the text reached the wrong person. (80%)
positive
—
2026-10-30T17:51:33 Rodney Turner +14074676436 Hey Dave it's Dave from FL Pool Remodeling, we're in Deltona giving homeowners free pool remodel estimates. Would you be interested? Needs Review
by AI
unclear
The reply just echoes the outbound message text back, so it carries no clear intent and looks like an auto-echo or copy-paste. (75%)
positive
—
2026-10-30T17:29:25 Edith Crabtree +13524222434 Do not own a pool Negative
by AI
wrong person
Recipient says they do not own a pool. (92%)
positive
—
2026-10-29T21:12:56 Joanne Barnett +13868483564 Don't need your service, pool was remodeled less than 5 yrs ago! Negative
by AI
not interested
Explicit no; the pool was remodeled less than 5 years ago. (97%)
positive
—
2026-10-29T20:24:01 Kenneth Rounsaville +13867174220 I'm moving to tn when I sell the talk to new owners Negative
by AI
wrong person
Homeowner says they are selling and moving to Tennessee, and suggests talking to the new owners instead. (80%)
positive
—
2026-10-29T15:12:18 Ivan Lopez +14076177814 I'm going to report you to the police. I have dealt with enough harassment and people selling my information. Do not bother me for anything pertaining to your company. If I get another text message of this nature I will sue for continued harassment Negative
by AI
opt out
Explicitly demands no further contact and threatens legal action if texted again. (93%)
positive
—
2026-10-29T14:30:47 Daniel Walter +17706877293 Not currently thank you. Negative
by AI
not interested
Polite explicit decline ('not currently'), matching past 'Not at this time' examples labeled negative. (85%)
positive
—
2026-10-29T05:48:41 Timothy Milroy +13868481775 www.sandybeachcapital.com Needs Review
by AI
unclear
The reply is only a website URL, apparently for an unrelated business, and gives no clear intent about the pool quote. (70%)
positive
—
2026-10-28T19:23:03 Annette Hanna +13867482850 Had it done three years ago! Negative
by AI
not interested
Says the pool was already redone three years ago, so they don't need the work. (90%)
positive
—
2026-10-28T18:42:02 Candace Pringle +14074740096 Ur four years too late. Already spent the ridiculous price and upgraded to the pool of my dreams. Have a nice day. Negative
by AI
not interested
Homeowner says they already upgraded their pool four years ago, so they don't need the work. (95%)
positive
—
2026-10-28T17:04:58 Juliana Esquilin +16462811151 Not now. MAYBE LATER. THANKS DAVE 🙏🙏 Negative
by AI
later
Says not now but maybe later, leaving the door open. (92%)
positive
—
2026-10-28T16:40:49 Lucy Rivera +13868484285 I don't know I don't have pool . Have a good day thanks Negative
by AI
wrong person
The homeowner says they don't have a pool, so the outreach reached the wrong person. (92%)
positive
—
2026-10-28T15:25:43 Lynn Jarrell +16786875525 Well I wish I lived in Deltona Negative
by AI
wrong person
Implies they don't live at the Deltona property the campaign targeted, so it's the wrong person or address. (75%)
positive
—
2026-10-28T11:42:10 Michael Kearns +12038870657 Come on man. I get enough bullshit texts from tree guys and realestate agents. Find a better marketing system. No one wants to be bothered on their cell phone. Negative
by AI
not interested
The reply is an annoyed rejection that complains about unsolicited texts, but it never explicitly asks to stop or be removed. (80%)
positive
—
2026-10-27T19:40:00 Shirley Klein +13863201962 Not needed at this time. Negative
by AI
not interested
Polite decline stating the service isn't needed at this time. (88%)
positive
—
2026-10-27T19:23:50 Mark Van Osdel +15633439656 Not this year please check back next year. Hope to be ready then Negative
by AI
later
Declines for now but asks to be contacted next year, leaving the door open. (93%)
positive
—
2026-10-27T18:40:49 Sebastian Estrella +14077248631 Im not home at this time Needs Review
by AI
unclear
Says they're not home right now, which doesn't clearly accept or decline the quote offer. (60%)
negative
—
2026-10-27T18:33:13 Patricia Griebeler +14408763999 That would be great. When can you stop by? Positive
by AI
hot
Homeowner accepts the offer and asks when the rep can visit. (98%)
negative
Sent ✓
2026-10-27T16:03:50 Derek Babcock +14079781013 Hi hun this is Joy his wife Needs Review
by AI
unclear
The wife identifies herself but gives no yes, no, or question about the quote offer. (60%)
positive
—
2026-10-23T20:23:58 Carol Tauscher +14079474527 Sorry redid it last year Negative
by AI
not interested
Says pool was redone last year, an explicit decline. (95%)
positive
—
2026-10-23T19:57:09 Jeffrey Newman +19706290934 Not as this time thank you Negative
by AI
not interested
Polite decline meaning 'not at this time', which matches the past example labeled negative. (88%)
positive
—
2026-10-23T19:54:28 Kendee Liljenquist +14077088029 We are White Sands Pool Needs Review
by AI
unclear
Reply appears to identify themselves as a pool company (possibly a competitor or business), with no clear interest or refusal. (60%)
positive
—
2026-10-23T19:16:38 Steven Steingold +13184192812 I'll let you know Negative
by AI
later
Defers the decision without committing, leaving the door open for future contact. (75%)
positive
—
2026-10-23T16:28:49 Judy Mitchell +12702022977 Just put our pool in last year. We are good. Negative
by AI
not interested
Says the pool is new (installed last year) and they're good, which is a clear no. (95%)
positive
—
2026-10-23T13:54:35 Barry Benitez +19197440051 We are done. No need Negative
by AI
not interested
Explicitly says no need, indicating the work is done or not wanted. (90%)
positive
—
2026-10-22T21:06:35 Alfred Davis +13863155697 I don't live in deland Negative
by AI
wrong person
Says they don't live in the targeted location, indicating wrong person/property. (88%)
positive
—
2026-10-22T20:46:19 Cheryl Malloy +14074740766 I am already in progress with another company Negative
by AI
not interested
Homeowner is already working with another company, which is effectively a no. (88%)
positive
—
2026-10-22T18:52:25 Anthony Bass +14074321013 You can jiggle my balls to Niagara Falls Negative
by AI
not interested
Crude, mocking reply that is a dismissive insult rather than any interest in the offer. (85%)
positive
—
2026-10-22T18:25:04 Michael Giddens +14077827778 My pool is doing great Dave but Thank you Negative
by AI
not interested
Homeowner politely declines, saying their pool is doing great. (95%)
positive
—
2026-10-22T17:36:54 Cecil Legette +14079480619 Hey Dave, if I was interested in getting a remodel pool, I would look for somebody. Thank you for your inquiring question but don't bug me again. Negative
by AI
not interested
Explicitly declines and asks not to be bothered again, though without standard opt-out wording. (80%)
positive
—
2026-10-22T17:24:32 Elizabeth Caban +13868467129 So sorry. I'm not home Needs Review
by AI
unclear
Saying they're not home doesn't answer the quote offer; it reads like a misread text or an auto-type reply, with no yes or no. (60%)
negative
—
2026-10-22T14:41:32 Thomas Connerty +13212711277 Do I know you sir? Needs Review
by AI
unclear
Asking who the sender is, similar to 'who is this?', with no interest or refusal expressed. (80%)
positive
—
2026-10-22T14:18:14 Ashley Williams +13058906350 our pool was just built in 2020 so we are good thank you! Negative
by AI
not interested
Says the pool is new (built 2020) and they're good, which is a clear no. (95%)
positive
—
2026-10-21T19:23:00 Richard Lykins +13054983463 I would if I had a pool Negative
by AI
wrong person
Homeowner says they don't have a pool, so the offer doesn't apply. (88%)
positive
—
2026-10-21T18:47:23 Frank Pindale +13023441300 Na ty Negative
by AI
not interested
"Na ty" is a casual "no, thank you" declining the offer. (93%)
positive
—
2026-10-21T18:31:14 Matthew Sindon +14074936290 This isn't Matthew's number . Negative
by AI
wrong person
The reply says this isn't Matthew's number, so the text reached the wrong person, and there's no interest expressed. (97%)
positive
—
2026-10-21T16:42:41 Carrie Ferrill +14076255950 Hi Dave you we would however right now is not a good time Could you contact us back after the holidays Negative
by AI
later
Says they would be interested but not now, and asks to be contacted again after the holidays. (85%)
positive
—
2026-10-21T16:07:34 Nathaniel Castro +16085728397 Hi Needs Review
by AI
unclear
A bare greeting gives no indication of interest or disinterest. (80%)
positive
—