Live Campaign — Blue Water Paradise

(Michael Davies)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
13947
Positive Reply Rate
0.6%
85 positive of 13947 sent
Appointment Booking Rate
0.1%
19 booked of 13947 sent
Total Cost
$198.47
$115.76 SMS + $82.71 leads · 13,947 texts
Cost per Reply
$0.23
853 replies
Cost per Positive
$2.33
85 positive
Cost per Booked
$10.45
19 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-address 3225 189 5.9% 25 0.8% 5 0.2%
remodelcampaign-noaddress 10722 664 6.2% 60 0.6% 14 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
723/853
labeled
167 → 85
positives (old rules → AI)
0.61%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-03T15:33:54 Amy Wilson +12516894650 Only if the remodel is free. Needs Review
by AI
not interested
A conditional demand that the remodel be free is effectively a sarcastic no to a paid remodel, though a similar reply was once marked positive. (55%)
positive
—
2026-11-02T16:26:34 Eugenia Foster +12514013967 I filled on my Pool years ago. Thank you anyway Negative
by AI
wrong person
Homeowner filled in their pool years ago, so there is no pool to remodel. (90%)
positive
—
2026-10-30T16:02:38 Shawn Manlangit +12513001132 O Needs Review
by AI
unclear
A lone "O" could be a truncated "Ok" or a typo, so the intent can't be determined. (60%)
positive
—
2026-10-29T17:34:15 Terrisa Mosley +12517671348 I don't even have a pool, my neighbor does tho Negative
by AI
wrong person
Recipient says they don't have a pool; the pool belongs to a neighbor. (90%)
positive
—
2026-10-28T23:38:44 Bobby Fowler +12517768364 Bobby did you want to cancel your message Needs Review
by AI
unclear
The reply is confusing, possibly misdirected or garbled, with no clear intent about the quote offer. (60%)
positive
—
2026-10-28T17:21:22 Cynthia Cromley +14052550262 Don't own one Negative
by AI
wrong person
The reply says they don't own a pool, which matches the no-pool case under wrong person. (85%)
positive
—
2026-10-28T16:05:20 Lauretta Wright +12513559505 would you like to eat me out? Negative
by AI
not interested
Crude sexual reply that is clearly mocking or trolling the outreach rather than engaging with the offer. (70%)
positive
—
2026-10-27T19:27:54 Byron Glenn +12515084415 I cannot swim...what I am I gonna do with a pool look at it I sure won't get in it Negative
by AI
not interested
Homeowner dismisses the pool remodel offer, saying they can't swim and won't use a pool. (75%)
positive
—
2026-10-27T16:00:58 Timothy Dawson +16107337673 Hey sod off Negative
by AI
not interested
The reply "sod off" is a rude dismissal, which counts as an explicit no. (88%)
positive
—
2026-10-26T15:54:24 Tyler Jones +12517520173 I don't live in Mobile and my name is not Tyler. Don't know where you got your info. Negative
by AI
wrong person
Says they don't live in that city and aren't the named person. (95%)
positive
—
2026-10-23T17:45:34 Rebecca Logan +12514046224 I don't have, nor do I want, a pool. Negative
by AI
wrong person
The person says they have no pool, which falls under wrong_person (no pool), and they also make clear they don't want one. (85%)
positive
—
2026-10-23T14:52:47 Debra Horton +12513771919 I don't need u got it clean Negative
by AI
not interested
The homeowner explicitly says they don't need the service, which is a clear no. (85%)
positive
—
2026-10-22T20:23:52 Lauri Butt +12055164106 We have a pool now, but thanks. Negative
by AI
not interested
Polite decline indicating they already have a satisfactory pool and don't need the offer. (80%)
positive
—
2026-10-22T19:09:16 Elizabeth Burden +12514223275 She doesn't have this number anymore Negative
by AI
wrong person
Says the intended person no longer has this number, so it's the wrong recipient. (95%)
positive
—
2026-10-22T18:21:03 Bryce Parker +12512137442 Sure, except you would know I don't have one of this is legit, now fuck all the way off and don't you dare ever contact me ever again. Negative
by AI
opt out
Sarcastic 'sure' followed by saying they have no pool and an explicit demand never to be contacted again. (90%)
positive
—
2026-10-22T14:38:42 Courtney Garber +12313921028 Who is this Needs Review
by AI
unclear
A bare 'Who is this' with no other content is unclear per the rules. (90%)
negative
—
2026-10-21T22:18:39 Jacqueline Tyus +12513799280 We don't own a pool! Negative
by AI
wrong person
The recipient says they don't have a pool, so the records-based targeting reached the wrong person. (90%)
positive
—
2026-10-21T19:39:09 Milton Mizell +12516330126 Sorry, no. Negative
by AI
not interested
Explicit polite decline of the quote offer. (97%)
positive
—
2026-10-21T18:20:57 Delores Bryan +12514549907 Sure, I would, but I don't have a pool Negative
by AI
wrong person
Says sure but has no pool, so there is nothing to quote; the 'sure' is just politeness. (60%)
positive
—
2026-10-21T18:18:05 Curtis Powell +12518022477 Thank you, bite Needs Review
by AI
unclear
"Thank you, bite" is ambiguous, possibly a typo ("but"/"bye"), with no clear yes or no. (60%)
positive
—
2026-10-21T15:05:59 Regina Schock +12517670806 POOL REMODEL? Needs Review
by AI
unclear
An all-caps echo of the offer with no clear yes, no, or specific question; could be confusion or curiosity. (55%)
positive
—
2026-10-20T15:23:03 Lauren Vesely +12514636867 Sadly, Lauren drowned in the pool a few months ago. I have since filled it in. Negative
by AI
wrong person
The named owner has died and the pool has been filled in, so there is no pool and the person addressed is unavailable. (88%)
positive
—
2026-10-19T16:04:00 Bobby Flowers +12514023214 This isn't Bobby's number thank you Negative
by AI
wrong person
Says the number doesn't belong to the named person. (97%)
positive
—
2026-10-19T14:36:04 Frederick Mcmillan +12514222812 I own a pool company Negative
by AI
not interested
The homeowner says they own a pool company, which implies they don't need the service but isn't an explicit no. (60%)
positive
—
2026-10-16T20:16:35 Mario Chaney +12516440778 Ok Positive
by AI
hot
A bare "Ok" counts as a yes to the quote offer. (90%)
needs review
from appts sheet
Sent ✓
2026-10-16T19:46:55 Brian Trammell +12516543808 Hi Dave. Needs Review
by AI
unclear
A bare greeting with no indication of interest or disinterest. (80%)
positive
—
2026-10-16T19:27:08 Ryan Moss +19729006640 It's an alligator tank. You'll have to ask the occupants Needs Review
by AI
not interested
Joking deflection implying no interest in the pool work. (55%)
positive
—
2026-10-16T18:02:05 Amy Walton +12512322334 Not yet Negative
by AI
later
"Not yet" declines for now but implies possible future interest. (70%)
positive
—
2026-10-16T16:46:56 Cindy Mckenzie +16014337620 We no longer have a pool, but thank you Negative
by AI
wrong person
Homeowner says they no longer have a pool, which falls under the wrong-person rule. (93%)
positive
—
2026-10-15T19:31:02 Anne Hunt +12516893325 My pool is perfect the way it is, but thank you! Negative
by AI
not interested
Polite explicit decline; says the pool doesn't need work. (96%)
positive
—
2026-10-15T19:20:42 Bradley Wilson +17603101844 Fuck trump Negative
by AI
not interested
Off-topic hostile/annoyed reply with no interest in the offer. (60%)
positive
—
2026-10-15T18:22:34 Ben Mcpherson +12513662792 Who sold you my # Needs Review
by AI
unclear
Only asks how they got the number, with no explicit yes or no to the offer. (70%)
positive
—
2026-10-15T18:08:09 Curtis Young +12512142260 I already have a muddy pit in the backyard. It's called the pool hole. I would never have another one. Negative
by AI
not interested
The homeowner jokes about their pool as a muddy pit and says they would never have another one, which is an explicit no. (80%)
positive
—
2026-10-15T17:03:54 Kathryn Laird +13144132419 How do you people even get my number?? Shit Needs Review
by AI
unclear
Annoyed question about how the number was obtained, with no explicit no or stop request. (60%)
positive
—
2026-10-15T16:46:29 Michael Wells +12513826867 Dave's not here man. Needs Review
by AI
unclear
Cheech & Chong joke reply with no clear yes, no, or wrong-person signal about the pool offer. (55%)
positive
—
2026-10-14T18:13:35 Marc Schmidt +12282358121 How did you get this number...? Needs Review
by AI
unclear
The reply only asks how we got their number, with no yes, no, or question about the offer. (85%)
positive
—
2026-10-14T15:30:37 Kamal Constantine +12517097499 Just changed liner maybe in a couple of years Negative
by AI
later
Recently replaced liner but explicitly leaves the door open for a couple of years from now. (72%)
positive
—
2026-10-13T17:12:19 Stanley Brooks +12519786622 Naw The kinda money 💰 you were talking the other day Just to put a ring of file around top of liner Was way outa my way of thinking Thanks for checking Anyway Negative
by AI
not interested
Says 'Naw', the previously quoted price was too high, and thanks them for checking. (90%)
positive
—
2026-10-12T20:56:26 Linda Broadus +12516891076 Not really Negative
by AI
not interested
"Not really" is a soft but explicit decline of the quote offer. (85%)
positive
—
2026-10-12T20:35:43 Niki Bradley +19855182973 Fuck no Negative
by AI
not interested
Explicit, profane refusal with no request to stop texting. (95%)
positive
—
2026-10-12T16:26:10 Elizabeth Trella +17655862426 There is no one here by that name. Please remove this number from your call list Negative
opt-out rule
opt out
Says the name is wrong, but explicitly asks to have the number removed from the list, so the opt-out takes priority. (85%)
positive
—
2026-10-09T21:05:46 Karen Nelson +12515103975 I filled my pool in. No remodeling needed. Negative
by AI
wrong person
Owner filled in the pool, so there is no pool anymore to remodel. (85%)
positive
—
2026-10-09T20:23:33 Christian Kirkpatrick +12516095303 You digging Needs Review
by AI
unclear
Ambiguous slang reply with no clear yes, no, or question about the offer. (55%)
positive
—
2026-10-09T19:30:20 Karen Alexander +17205309021 Today? 😂 Needs Review
by AI
unclear
"Today? 😂" could be amused scheduling interest or mockery; it's not a clear yes or no. (50%)
positive
—
2026-10-09T17:40:31 Tyler Anderson +12566036186 Fuck you Negative
by AI
not interested
The reply is a hostile insult, which the rules classify as not interested. (93%)
positive
—
2026-10-09T17:37:26 Jamy Peaslee +12546441573 Not Jamys phone anymore Negative
by AI
wrong person
Says the number no longer belongs to the named person. (95%)
positive
—
2026-10-09T16:45:56 Patricia Hutchins +12515915065 During hurricane? Needs Review
by AI
unclear
The reply questions the timing during a hurricane but doesn't clearly accept, decline, or ask about the offer. (50%)
positive
—
2026-10-08T20:34:26 John Emmerson +12512078347 Sorry I missed u, stop by sometime u are in area and take a look . Leaks at steps I think and would be nice to have it running next year. Positive
by AI
hot
Invites the rep to stop by and look at a pool leak at the steps, and wants the pool running next year. (93%)
negative
not sent
2026-10-08T20:27:08 Jarvis Mitchell +16038337521 Naw Negative
by AI
not interested
"Naw" is a casual but explicit no. (93%)
positive
—
2026-10-08T18:58:00 Robert Miller +12516483388 Filled in the pool. Thanks 😊 Negative
by AI
wrong person
Says the pool was filled in, so there's no pool to remodel. (90%)
positive
—
2026-10-08T17:21:51 Robert Ervin +12517670338 Possibly. Needs Review
by AI
hot
"Possibly" is a tentative yes, similar to past "Maybe" which was labeled positive. (55%)
positive
—
2026-10-08T15:31:45 Diana Rohe +12512281020 We have a hurricane coming Needs Review
by AI
later
Reply cites an incoming hurricane as a reason it's a bad time, implying not right now rather than an explicit no. (50%)
positive
—
2026-10-07T22:12:24 Thomas Teagardin +16158953135 Hi Dave, no i am good for now. Negative
by AI
not interested
Explicit no ('no i am good for now'); 'for now' is a soft decline but the answer is a clear no. (82%)
positive
—
2026-10-07T21:16:17 Steven Saemisch +19412288508 Hey Dave. Sorry but you are about 6 months too late. If you do a quality job at a fair price, you will make a very good income around here. Good luck. Negative
by AI
not interested
They already had the pool work done recently and are politely declining. (90%)
positive
—
2026-10-07T21:04:10 Rebecca Quinnelly +12516107210 I no longer have a pool. Negative
by AI
wrong person
Homeowner says they no longer have a pool. (93%)
positive
—
2026-10-07T20:29:35 Bryan Bragg +12515332671 I no longer have a pool Negative
by AI
wrong person
Homeowner says they no longer have a pool, which falls under the no-pool-anymore case. (93%)
positive
—
2026-10-07T19:42:21 Coty Watson +16013315166 I appreciate it but my pool is only a couple years old and it still looks good. Negative
by AI
not interested
Polite decline because their pool is only a couple years old and still looks good. (95%)
positive
—
2026-10-07T19:06:15 Nikki Armstrong +12514545260 Thank you but all's still good for now. Negative
by AI
not interested
Polite decline saying their pool is fine for now, which is an explicit no. (80%)
positive
—
2026-10-06T21:53:11 Charles Estes +12512090816 Hell no Negative
by AI
not interested
Explicit, emphatic refusal. (97%)
positive
—
2026-10-06T18:04:40 David Lammons +12516893414 You have reached Baldwin County Sheriff's Office.... I need your location to send a deputy there to check out your business license Negative
by AI
not interested
Hostile/sarcastic reply claiming to be the sheriff's office, clearly not interested in the offer. (60%)
positive
—
2026-10-06T16:32:02 Lisa Doan +12512223334 We're a licensed pool builder. Needs Review
by AI
wrong person
The replier says they are a licensed pool builder, which suggests a misdirected contact or a competitor rather than a homeowner prospect. (40%)
positive
—
2026-10-05T22:50:53 Dameian Beech +12515336123 Thanks but I just recently installed new liner thanks Negative
by AI
not interested
Polite decline; they recently installed a new liner. (95%)
positive
—
2026-10-05T19:01:53 Deana Lannie +12514540959 Hey Dave are you the one whose wife's name is CheChe? Needs Review
by AI
unclear
Personal identity question about the sender, not about the offer, with no yes or no. (75%)
positive
—
2026-10-05T17:40:31 Jeremy Borden +13343570523 Driving, can't text. Sent from MY TITAN Needs Review
by AI
unclear
Automated driving auto-reply with no indication of interest or disinterest. (93%)
positive
—
2026-10-05T17:31:45 Aaron Southern +19012187515 Send this to 678-755-7459. She is at the house. Needs Review
by AI
wrong person
Redirects to another person who is at the house, implying recipient isn't the right contact, though it's a possible referral lead. (55%)
positive
—
2026-10-05T16:21:18 Khyle Jackson +12514226898 thank you but our pool is only 5 yrs old Negative
by AI
not interested
Polite decline because their pool is only 5 years old, so the remodel offer doesn't apply. (93%)
positive
—
2026-10-05T15:43:23 Anthony Meade +12513915295 We are good. Can you tell me where did you find your list to text potential customers? Negative
by AI
not interested
"We are good" is an explicit no; the follow-up question is about where the list came from, not interest in the offer. (88%)
positive
—
2026-10-05T14:31:50 Chanda Foulk +14235790675 That property is sold Negative
by AI
wrong person
Says the property has been sold, so they're no longer the owner. (95%)
positive
—
2026-10-02T21:48:48 Ida Holifield +12518023717 I wish I was able to do a remodel. My husband died in 2020 & financially I am unable to do that. I appreciate your call Negative
by AI
not interested
Declines because she can't afford a remodel, with no request to follow up. (82%)
positive
—
2026-10-02T21:33:13 Janice Rayborn +12519794122 Our pool is good. Thanks anyway.. Negative
by AI
not interested
Polite decline saying their pool is fine. (95%)
positive
—
2026-10-02T19:50:49 Patricia Scott +12516569551 None Needs Review
by AI
unclear
"None" is ambiguous: it could mean no pool or no interest, or it could be a template artifact. (50%)
positive
—
2026-10-02T17:32:08 Brian Lucas +18158783604 Can't remodel something that is not there Negative
by AI
wrong person
Implies there is no pool at the property, so they are not a fit for this campaign. (85%)
positive
—
2026-10-02T14:40:28 Lance Lamb +12515049551 Thanks Dave, don't need that right now. Best to you! Negative
by AI
not interested
Polite decline saying they don't need it right now, with no real commitment to follow up later. (80%)
positive
—
2026-10-01T23:00:36 Barbara Buchanan +12519782356 My pool only 3 years old. Thank you anyway Negative
by AI
not interested
Says the pool is only 3 years old, which is a polite decline. (93%)
positive
—
2026-10-01T21:42:28 Niki Bradley +19855182973 Why in the fuck would I be interested in that this pool is new Negative
by AI
not interested
The reply is hostile and says the pool is new, which is an explicit no. (95%)
positive
—
2026-10-01T16:52:27 Christy Agren +12512321097 Fuck off Negative
by AI
not interested
Hostile insult reply indicating clear rejection without explicit opt-out request. (80%)
positive
—
2026-09-30T23:06:59 Ginger Kenny +12814601447 We are still in probate. Hopefully any day now we will be ready Negative
by AI
later
Property is in probate; they indicate they'll be ready soon, leaving the door open. (75%)
positive
—
2026-09-30T21:51:42 Don Swader +12516092009 Sorry no swimming pool. It's long gone. Negative
by AI
wrong person
Homeowner says they no longer have a pool; it's long gone. (90%)
positive
—
2026-09-30T21:21:31 Sherry Deur +12314084300 Thank you but our pool is in good condition. Negative
by AI
not interested
Polite decline stating the pool is already in good condition. (95%)
positive
—
2026-09-30T19:16:56 Lewis Bryant +12517521798 Pass me by, but you are in a good place. Many of them will happily take it up the ass and pay your outrageous price Negative
by AI
not interested
The reply declines the offer ("pass me by") and adds an insult about pricing, which counts as an explicit no. (90%)
positive
—
2026-09-29T22:02:44 David Johnson +12514545719 Guess what? Needs Review
by AI
unclear
"Guess what?" shows neither interest nor refusal, so the intent can't be determined. (80%)
positive
—
2026-09-29T21:32:35 Ronald Boston +17038617205 Ni thanks Negative
by AI
not interested
"Ni thanks" is a typo for "No thanks," an explicit decline. (92%)
positive
—
2026-09-29T20:30:55 Nicholas Holmes +12515095508 Dave Needs Review
by AI
unclear
A lone word repeating the rep's name gives no indication of interest or refusal. (85%)
positive
—
2026-09-29T19:10:49 James Baxter +16623210331 I don't live in Lilian Negative
by AI
wrong person
Says they don't live at the referenced address/location, indicating wrong person. (82%)
positive
—
2026-09-29T17:10:51 Christopher Mercer +16623970771 We are good Negative
by AI
not interested
"We are good" is a polite explicit decline. (95%)
positive
—
2026-09-28T22:17:33 Anthony Patek +12512321091 You are 1 year to late. Got it all done last summer. Negative
by AI
not interested
Pool work was already completed last summer, so they don't need it. (93%)
positive
—
2026-09-24T18:07:06 Harry McRae +12052927747 Dave, I am remodeling my house right now. But I have saved your number and will contact you when we are ready to address the pool. Negative
by AI
later
Not ready now but saved the number and will reach out when ready to address the pool. (85%)
positive
—