Live Campaign — Donavans Pool and Landscape Design

(Donovan Bartylla)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
9658
Positive Reply Rate
0.8%
79 positive of 9658 sent
Appointment Booking Rate
0.2%
21 booked of 9658 sent
Total Cost
$137.43
$80.16 SMS + $57.27 leads · 9,658 texts
Cost per Reply
$0.21
666 replies
Cost per Positive
$1.74
79 positive
Cost per Booked
$6.54
21 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 9658 666 6.9% 79 0.8% 21 0.2%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
565/666
labeled
146 → 79
positives (old rules → AI)
0.82%
AI positive rate
1
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T22:18:32 Lottie Stout +14806500695 Sorry no Negative
by AI
not interested
Explicit no to the remodel quote offer. (97%)
positive
—
2026-11-13T21:42:56 John Vanvleet +12606158892 Thank you. I think we are in good shape. Negative
by AI
not interested
Polite decline saying their pool is in good shape. (90%)
positive
—
2026-11-11T19:47:54 Andrew Ventittelli +16027410478 I would but I cant afford to do any work right now it is on my list of things to do in a couple years Negative
by AI
later
Interested but can't afford it now; plans to do it in a couple years, leaving the door open. (88%)
positive
—
2026-11-11T19:38:29 Taraneh Davis +16029096061 Go fuck yourself Dawn Negative
by AI
not interested
Insulting, hostile reply is an explicit rejection. (90%)
positive
—
2026-11-11T16:49:47 Eric Edwards +18603078120 Seeing as I live in CT and not AZ, I don't think you want me as a customer. Negative
by AI
wrong person
Lives in another state, so the public-records contact info doesn't match this person. (93%)
positive
—
2026-11-09T19:00:24 Wanda Ramey +15057201860 I live in a mobil home park. I have a pool here. Needs Review
by AI
unclear
They say they live in a mobile home park that has a pool, which is likely a shared community pool, but they neither accept nor decline the quote offer. (55%)
positive
—
2026-11-09T18:31:43 Sheila Hove +14803323436 Not this year Negative
by AI
later
Declines for this year but implies possible future interest. (70%)
positive
—
2026-11-09T18:10:51 Corey Patterson +16027024761 Who's Corey? Negative
by AI
wrong person
Reply indicates they don't know the named person, implying wrong name/number. (75%)
positive
—
2026-11-09T18:07:46 Christine Sciarrino +13143726286 We're renter's Negative
by AI
wrong person
The replier says they rent the home, so they aren't the homeowner the offer was meant for. (85%)
positive
—
2026-11-06T22:54:03 Ronald Wright +14808399536 I live in Ohio so no Negative
by AI
wrong person
Says they live in another state (Ohio), so the property or number is wrong. (85%)
positive
—
2026-11-06T21:28:17 Craig Fillingham +14802001893 Not needed. Negative
by AI
not interested
The reply "Not needed" explicitly declines the remodel quote offer. (93%)
positive
—
2026-11-06T20:08:41 Chelsea Brooks +16026904724 I would be interested... in u fucking off.. can u get me a price in that? Negative
by AI
not interested
Sarcastic insult telling them to go away; the apparent interest is mockery, not a real request for a quote. (93%)
positive
—
2026-11-05T22:19:47 Desiree Moya +14803709124 I live in. an apartment Negative
by AI
wrong person
Lives in an apartment, so they don't own a home with a pool. (85%)
positive
—
2026-11-05T21:33:05 Staci Langford +19704024216 O Needs Review
by AI
unclear
A lone "O" could be a truncated "Ok" or just a typo, so the intent can't be determined. (60%)
positive
—
2026-11-04T22:42:45 Michael Castro +16266367975 Phone number numerical. Needs Review
by AI
unclear
The reply "Phone number numerical." doesn't express any clear intent toward the quote offer, so it reads as nonsensical or possibly an auto-generated message. (80%)
positive
—
2026-11-04T21:30:35 Shane Holley +14808332573 The number you are sending an SMS to,currently has no SMS capabilities. Needs Review
by AI
unclear
This is an automated carrier reply saying the number can't receive SMS, not a response from a person. (60%)
positive
—
2026-11-04T19:31:22 Ronald Edmiston +16025614427 I don't own a house Negative
by AI
wrong person
Says they don't own a house, so they aren't the homeowner being contacted. (90%)
positive
—
2026-11-02T20:55:12 Joseph Sefcik +12099142112 I'm in California. I don't own any property in Tempe. Negative
by AI
wrong person
Says they live in California and don't own property in Tempe, so the records reached the wrong person. (93%)
positive
—
2026-11-02T19:43:03 Elizabeth Marcotte +16029990531 We no longer have a pool. Negative
by AI
wrong person
Homeowner says they no longer have a pool. (95%)
positive
—
2026-10-29T19:31:12 Alfredo Pacheco +14803438082 Eat shiiit Negative
by AI
not interested
The reply is an insult, which the rules treat as not interested. (93%)
positive
—
2026-10-28T21:43:39 Georgina Chacon +16023504852 No but we do need a pool remodel company in our networking chapter. I'd like to invite you to our next Tuesday morning meeting at 9:30am in Tempe. Negative
by AI
not interested
Declines the quote and pitches a networking group instead; it's not a request for pool work. (80%)
positive
—
2026-10-28T20:31:28 Paul Hanson +14803438312 Diaf Negative
by AI
not interested
"Diaf" is common slang for "die in a fire," a hostile insult, which counts as a no. (75%)
positive
—
2026-10-27T20:21:25 Zachary Andres +16025719629 Where did you get my name and number? Needs Review
by AI
unclear
Asks only how they got their contact info, with no yes, no, or question about the offer. (85%)
positive
—
2026-10-27T16:43:25 Victoria Le +16029207979 Sorry I don't own a home Negative
by AI
wrong person
The recipient says they don't own a home, so the records reached the wrong person. (90%)
positive
—
2026-10-22T19:31:12 Crystal Hill +14807891853 Not currently Negative
by AI
not interested
Explicit decline for now with no request to follow up later, similar to 'Not at this time' which was labeled negative. (80%)
positive
—
2026-10-22T00:21:19 Nancy Yeamans +14808448400 We're all good. Thanks so much. Negative
by AI
not interested
"We're all good" is a polite decline of the quote offer. (95%)
positive
—
2026-10-21T22:31:55 William Perling +14802556361 Do not own a pool Negative
by AI
wrong person
Recipient says they don't own a pool, so the records-based targeting is wrong. (90%)
positive
—
2026-10-21T21:10:10 Myles Carter +16026929915 We removed our pool Negative
by AI
wrong person
The homeowner says they removed their pool, so there's no pool to remodel. (93%)
positive
—
2026-10-20T17:45:32 Jason Sprinkle +18126080794 Sto0 Negative
by AI
opt out
"Sto0" looks like a typo of "Stop", an opt-out request. (75%)
positive
—
2026-10-19T22:27:26 Kaitlin Solano +14802974906 Frick u Negative
by AI
not interested
The reply is a mild insult showing annoyance, which counts as not interested. (88%)
positive
—
2026-10-19T20:05:42 Ian Staton +16619031301 All good thanks Negative
by AI
not interested
"All good thanks" is a polite decline, similar to "We're good thanks." (88%)
positive
—
2026-10-19T19:27:40 David Bergay +13035179920 See my message above Needs Review
by AI
unclear
Refers to a prior message we can't see, so there's no clear intent. (80%)
positive
—
2026-10-19T19:19:17 Barbara Vaughn +17149041882 Hey Dave, we are good. We have new train units variable speed from Arctic air so we're not in your need of you but thanks for reaching out. Negative
by AI
not interested
Says they're good and don't need the service, thanks for reaching out. (93%)
positive
—
2026-10-19T18:19:33 Keit Darby +19407047488 This is Corey, not Keit Negative
by AI
wrong person
Replier says they are Corey, not the named recipient, with no interest expressed. (90%)
positive
—
2026-10-16T22:07:23 Gerard Mulcair +15183607300 Gerard hasn't had this number in 8 years Negative
by AI
wrong person
Reply says the named person hasn't had this number in years, so it's a wrong number. (95%)
positive
—
2026-10-16T20:31:11 Cheryl King +16028213622 Just jad my pool resurfaced this summer Negative
by AI
not interested
The owner says the pool was already resurfaced this summer, so they don't need the work. (93%)
positive
—
2026-10-16T16:45:57 Jerry Wittrock +16052615018 Hey Dave You can take us off the list we had our pool redone two years ago Negative
opt-out rule
opt out
Asks to be taken off the list (also notes pool was redone two years ago). (85%)
positive
—
2026-10-15T22:33:54 Michael Zeitler +16024637207 Hi Dave, I don't have a need for a pool remodel, however I would like to talk to you about Hayward pool equipment if you're interested. ? Negative
by AI
not interested
Says no need for a remodel and pitches their own Hayward equipment instead, reading as a vendor solicitation rather than a request for pool work. (60%)
positive
—
2026-10-15T18:44:25 Regina Georgitso +16023497812 Fuck off Negative
by AI
not interested
Hostile, insulting reply rejecting the offer, with no explicit request to stop texting. (85%)
positive
—
2026-10-14T23:30:41 Carmen Smith +14172993061 Thanks for thinking of us but we are ok for now Negative
by AI
not interested
Polite decline saying they're ok for now, similar to 'We're good thanks'. (80%)
positive
—
2026-10-14T20:23:23 Donovan Grierson +19108182941 Kill yourself Negative
by AI
not interested
Hostile insult reply indicating clear rejection; insults fall under not_interested. (85%)
positive
—
2026-10-14T16:42:51 Taraneh Davis +16029096061 Fuck off Negative
by AI
not interested
Hostile insult rejecting the offer, with no explicit request to stop texting. (85%)
positive
—
2026-10-14T00:19:15 Judith Williams +14805108534 N0 Negative
by AI
not interested
"N0" is a typo of "No", an explicit decline. (85%)
positive
—
2026-10-12T21:08:00 Megan Pullins +15735296634 How did you get my phone number though!? Needs Review
by AI
unclear
The reply only asks how the company got their number, with no yes, no, or question about the offer. (85%)
positive
from appts sheet
—
2026-10-12T19:18:49 Scott Agan +14805405634 What pool? Negative
by AI
wrong person
"What pool?" is explicitly listed as indicating they have no pool / wrong person. (85%)
positive
—
2026-10-12T17:43:57 Long Phung +14087185458 Thanks, perhaps next time. Negative
by AI
later
Politely declines for now but leaves the door open with 'perhaps next time.' (80%)
positive
—
2026-10-09T22:31:02 Cameron Leipart +14802630459 Not Cameron Negative
by AI
wrong person
Recipient says they are not the named person, with no interest expressed. (93%)
positive
—
2026-10-09T20:51:13 James Fischer +16027057985 I no longer have a pool. Negative
by AI
wrong person
Homeowner says they no longer have a pool. (93%)
positive
—
2026-10-09T18:07:50 Veronica Pena +14806200972 If you had made this offer just about two years earlier, thank you, however. I don't need it right now. Negative
by AI
not interested
Polite decline implying the pool was already done about two years ago; doesn't need it. (85%)
positive
—
2026-10-08T21:00:44 Rylan Tepper +15303079198 Already remodeled my pool. Thanks though Negative
by AI
not interested
Says pool was already remodeled, a polite no. (96%)
positive
—
2026-10-07T19:46:01 Skott Fitch +16027637417 I might be. Please check back in after November 1. I am on east coast for month. Wife is home, but I want to be home. Negative
by AI
later
Possibly interested but asks to follow up after November 1 when he's home. (80%)
positive
—
2026-10-06T22:58:49 Scott Sandum +15096793328 Not yet Negative
by AI
later
"Not yet" declines for now but implies possible future interest. (70%)
positive
—
2026-10-06T22:13:51 Dean Souza +13602717660 I'm Good Negative
by AI
not interested
"I'm good" is a polite decline, similar to "We're good". (85%)
positive
—
2026-10-06T21:32:31 Anthony Marchetti +17086531348 Ours is newer, thanks though Negative
by AI
not interested
Says their pool is newer, a polite decline. (92%)
positive
—
2026-10-06T21:32:05 Ramon Rodriguez +16233377039 Might be? Needs Review
by AI
curious
Tentative 'might be' suggests possible interest, similar to past 'Maybe' replies marked positive, but it isn't a clear yes. (55%)
positive
—
2026-10-06T21:21:58 Steven King +16239105925 Srop Negative
by AI
opt out
"Srop" is almost certainly a typo for "Stop", an opt-out request. (85%)
positive
—
2026-10-06T20:46:13 Ian Staton +16619031301 We are good thanks Negative
by AI
not interested
"We are good thanks" is a polite decline of the offer. (95%)
positive
—
2026-10-06T17:29:31 Barbara Vaughn +17149041882 Had our pool remodeled a few years ago! Negative
by AI
not interested
Says the pool was already remodeled a few years ago, an implicit no. (88%)
positive
—
2026-10-06T17:11:08 Virginia Simmons +12069479247 Sorry no, we redid our pool about 3 years ago Negative
by AI
not interested
Explicit no; they redid their pool about 3 years ago. (97%)
positive
—
2026-10-05T22:02:48 Salvador Tejeda +16022690438 Not at the moment thank you Negative
by AI
not interested
"Not at the moment" is listed explicitly as a polite no. (90%)
positive
—
2026-10-05T16:54:55 Dianna Morrow +16233631626 Not at the moment, but maybe next year Negative
by AI
later
Declines for now but explicitly leaves the door open for next year. (80%)
positive
—
2026-10-03T20:45:23 Jill Helland +16232623103 We recently had our pool remodeled but thank you for reaching out. Negative
by AI
not interested
Says their pool was recently remodeled, so they politely decline the offer. (95%)
positive
—
2026-10-02T21:26:58 Michael Huffine +16232827260 , I'm not looking for a remodel. I'm looking for an acid. Wash. Do you guys do that? Positive
by AI
hot
They are asking for an acid wash, which is a request for pool work and counts as a sales lead. (88%)
negative
Sent ✓
2026-10-02T20:08:38 Alexis Adkins +14026762806 We don't need a pool remodel, thanks though. Negative
by AI
not interested
Explicitly declines the remodel offer politely. (97%)
positive
—
2026-10-02T19:42:11 Shawn Gregory +13608153108 Thank you for reaching out. We aren't currently. I'll keep your number and reach out when we're ready. Have a great weekend! Negative
by AI
later
Not ready now but saved the number and will reach out when ready. (90%)
positive
—
2026-10-01T21:41:20 James Oneal +16027038106 goodyear?? i live in scottsdale Negative
by AI
wrong person
Says they live in a different city than the property referenced, implying wrong person/address. (80%)
positive
—
2026-10-01T19:36:31 Ervin Nixon +12059089867 I'd love to get the pool redone and parts of the backyard, but currently don't have the means to do it. Thanks for reaching out and maybe next year. Negative
by AI
later
Interested in pool and backyard work but lacks funds now; suggests maybe next year, leaving the door open. (82%)
positive
—
2026-10-01T19:03:25 Scott Balkan +13604607963 Maybe. Can you reach back out the weekend of October 23-25? We'll be down at the house at that time Negative
by AI
later
Not a yes yet; asks to be contacted at a specific later date when they'll be at the house, leaving the door open. (60%)
positive
—
2026-10-01T18:02:02 Melissa Brown +13602693102 Not at this moment, thank you Negative
by AI
not interested
Polite explicit decline ('Not at this moment'), which the rules treat as a no. (85%)
positive
—