Live Campaign — GWP Builders

(Shuli Levav)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
10055
Positive Reply Rate
0.5%
47 positive of 10055 sent
Appointment Booking Rate
0.1%
6 booked of 10055 sent
Total Cost
$143.08
$83.46 SMS + $59.63 leads · 10,055 texts
Cost per Reply
$0.34
425 replies
Cost per Positive
$3.04
47 positive
Cost per Booked
$23.85
6 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 10055 425 4.2% 47 0.5% 6 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
309/425
labeled
92 → 47
positives (old rules → AI)
0.47%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T02:19:00 Joyia Emard +19166019566 Joyia's not here. Negative
by AI
wrong person
Says the named person isn't there, implying wrong contact, with no interest expressed. (75%)
positive
—
2026-11-13T00:22:36 Eve Chan +19493068888 Yes interested but need to wait till the house is rebuilt. It will be another 2+ years. Negative
by AI
later
Interested but explicitly deferring 2+ years until the house is rebuilt, leaving the door open. (60%)
positive
—
2026-11-12T23:45:37 Rosa C Santana +13054586431 Sorry I don't had pool Negative
by AI
wrong person
The reply says they don't have a pool. (92%)
positive
—
2026-11-12T23:44:47 Mitra Rajabi +13105708912 Hi Dave, My pool has been remediated already. Thank you for contacting me. Negative
by AI
not interested
Says the pool has already been redone, a polite no to the remodel offer. (92%)
positive
—
2026-11-12T23:03:07 Craig Arihara +15627080998 We got our pool remodeled over the summer but thank you. Negative
by AI
not interested
Pool was already remodeled recently, a polite decline. (95%)
positive
—
2026-11-12T19:35:58 Robert Sheinbein +13102748200 Pass Negative
by AI
not interested
"Pass" is a casual but explicit decline of the quote offer. (90%)
positive
—
2026-11-12T17:52:33 Linda Lanford +15623052223 We would love to but not in our budget right now. I'll save hour contact for future, or call me first quarter of new year Negative
by AI
later
Interested but not in budget now; saving contact and suggests calling next year. (85%)
positive
—
2026-11-12T01:46:16 Todd Sammann +19179030453 We lost our home and pool in the Palisades Fire, so have no need for remodeling estimates. Negative
by AI
wrong person
Home and pool were destroyed in the fire, so they no longer have a pool to remodel. (80%)
positive
—
2026-11-12T00:05:26 Judith Cimbolo +13104632324 Thank you -no Negative
by AI
not interested
The reply is an explicit polite decline of the remodel quote offer. (97%)
positive
—
2026-11-10T23:54:52 David Oconnell +13102513505 dude my house burned down Negative
by AI
not interested
The house burned down, so they are effectively declining the remodel offer; it is not a wrong-person case. (60%)
positive
—
2026-11-10T21:50:59 David Sanderson +15103048664 I dont live in LA. Negative
by AI
wrong person
Says they don't live in the area, implying wrong person/property. (80%)
positive
—
2026-11-10T18:56:24 Derk Kuypers +15627080911 Am c 53 Needs Review
by AI
unclear
The reply is unintelligible text with no clear intent about the remodel quote offer. (85%)
positive
—
2026-11-09T23:39:29 David Juarez +15629008243 Thank you but i don't have a pool at my new house, long time ago i would have been interested, thanks Negative
by AI
wrong person
They moved and their new house has no pool, so they aren't a fit for the offer. (88%)
positive
—
2026-11-08T01:33:06 Lisa King +18189035646 Not at the moment. Negative
by AI
not interested
"Not at the moment" is listed explicitly as a no. (90%)
positive
—
2026-11-06T19:53:55 Michelle Hollister +18185179063 Text David hollister 310 880 2316 Negative
by AI
wrong person
The replier redirects to another person (David Hollister) and gives his number, implying they are not the right contact. (60%)
positive
—
2026-11-05T23:57:09 Pooan Siauw +18183689213 Thank you, but we don't have plan to remodel our pool. Negative
by AI
not interested
Polite explicit no; they have no plans to remodel the pool. (95%)
positive
—
2026-11-05T22:50:34 Vincent Kolbe +18186400431 Hi Dave no but how did you get my contact info. Negative
by AI
not interested
Explicit 'no' to the offer, plus a question about how they got the contact info. (90%)
positive
—
2026-11-05T20:30:33 Matthew Davidson +13109065611 Not Matthew! Negative
by AI
wrong person
Reply says they are not the named person, with no interest expressed. (95%)
positive
—
2026-11-05T18:26:11 Lisa Hakimian +18184727576 Reporting you to FCC Negative
by AI
opt out
Threatening to report the sender to the FCC signals they want the texts to stop. (75%)
positive
—
2026-11-04T22:52:28 Gregory Walker +18184256064 I'm his ex wife Negative
by AI
wrong person
Replier says they are the named person's ex-wife, so the text reached the wrong person. (80%)
positive
—
2026-11-04T22:31:56 Armida Derzakarian +18184681958 Hello. We remodeled our pool last year. Negative
by AI
not interested
They say the pool was remodeled last year, which declines the remodel offer. (88%)
positive
—
2026-11-04T19:03:21 Raymond Lopez +18183830498 Thanks but pool is long gone.... Negative
by AI
wrong person
Homeowner says the pool no longer exists. (90%)
positive
—
2026-11-04T18:51:10 Lori Plesz +13107663051 Not in porter ranch Negative
by AI
wrong person
The reply suggests they don't live in Porter Ranch, implying the outreach reached the wrong person or location. (60%)
positive
—
2026-11-04T17:50:52 Julieta Antonio +18184285687 O Needs Review
by AI
unclear
A lone "O" is ambiguous; it could be a truncated "Ok" but can't be confirmed. (60%)
positive
—
2026-11-03T20:23:39 Robert Carey +18315664894 You were just here yesterday, I am confused. Needs Review
by AI
unclear
Homeowner is confused, saying the company visited yesterday, with no clear yes or no to the offer. (60%)
positive
—
2026-11-03T19:47:50 Tigran Hovhannessian +18184419236 I already have Negative
by AI
not interested
The message appears to say they already have the work handled or a provider in place, which reads as a no, though it is cut off. (60%)
positive
—
2026-10-30T18:17:00 Julia Esquef +13236640534 Do g uh su to Ty you we do Needs Review
by AI
unclear
Garbled text with no discernible meaning or intent. (85%)
positive
—
2026-10-30T16:45:52 Christopher Alabise +18187239371 Our pool is remodeled already Negative
by AI
not interested
The homeowner says their pool has already been remodeled, which is a clear no. (95%)
positive
—
2026-10-30T00:22:51 Brandon Alaniz +18183172223 fuck you Negative
by AI
not interested
Insult/annoyance is treated as a no. (92%)
positive
—
2026-10-29T22:14:31 Wayne Winkler +13109485174 That's Beutifull I remodel pools as well Negative
by AI
not interested
The responder says they remodel pools themselves, so they appear to be a peer in the trade rather than a prospective customer. (60%)
positive
—
2026-10-29T20:01:37 Steven Bardo +18182357833 I have no budget Negative
by AI
not interested
Saying they have no budget is effectively a no to the remodel quote, with no request to follow up later. (80%)
positive
—
2026-10-29T19:05:09 Pedro Arteaga +18189617960 Thanks, no money. Negative
by AI
not interested
Declines politely, citing no money to spend on a remodel. (85%)
positive
—
2026-10-29T16:53:46 Levon Dahjet +18186068401 Do you like to buy nitrile gloves? Needs Review
by AI
unclear
Reply pitches nitrile gloves, unrelated to the pool offer; looks like spam or a counter-pitch, not a lead or explicit no. (60%)
positive
—
2026-10-27T22:22:46 Arkadi Asatryan +13109885060 I call you later Negative
by AI
later
Says they will call later, leaving the door open without an explicit yes. (60%)
positive
—
2026-10-27T19:56:38 Letitia Nahaku +18185178842 Hi Dave. We remodel our pool 2 years ago as you can see. Thanks for checking in. Negative
by AI
not interested
The homeowner says the pool was remodeled two years ago and politely declines. (93%)
positive
—
2026-10-26T20:34:09 James Milstead +18058071094 I don't own anything in Oxnard Negative
by AI
wrong person
Says they don't own property in that area, indicating wrong person/number. (90%)
positive
—
2026-10-26T16:41:30 Diana Pauling +13103678514 We own our on pool company Thanks though Negative
by AI
not interested
Homeowner owns their own pool company and politely declines the offer. (88%)
positive
—
2026-10-24T00:23:50 Caryn Husk +15053856764 I would. Will have anyone available on Monday to stop by to provide one? Positive
by AI
hot
Homeowner says they would like a quote and asks for someone to stop by Monday. (97%)
negative
not sent
2026-10-23T22:32:39 Roland Wilson +18056074921 It right now , Thank you 😊 Needs Review
by AI
not interested
Garbled reply that seems to mean 'not right now, thank you', a polite decline. (55%)
positive
—
2026-10-23T21:22:27 Amy Grob +18053200586 Hi. We will be looking into this in a year from now. Hope you'll remember us then! Negative
by AI
later
Homeowner plans to look into the pool remodel in about a year and leaves the door open. (92%)
positive
—
2026-10-23T20:31:37 Alfred Harvey +18054076691 Thank you but no. Negative
by AI
not interested
Polite but explicit decline of the offer. (98%)
positive
—
2026-10-23T18:41:38 James Moses +18052560704 Is this really Dave? Needs Review
by AI
unclear
Asks about the sender's identity without engaging with the offer, similar to 'who is this?'. (75%)
positive
—
2026-10-23T17:33:31 Brian Bati +18052041156 I am not but actually working on website for pool remodelers. Are you interested in leads? Negative
by AI
not interested
The responder isn't the homeowner and is pitching a lead-generation service back to the company, which shows no interest in a pool quote. (60%)
positive
—
2026-10-23T02:39:42 Douglas Dykstra +18055093501 We are NOT home owners. We rent. And we do NOT live in Camarillo!!! Negative
by AI
wrong person
Replier says they rent and don't live in Camarillo, so they aren't the homeowner. (95%)
positive
—
2026-10-22T22:58:55 Adrian Castaneda +18055091815 Hey Dave! Thanks for reaching out. I’m actually very interested in getting an estimate and would love to see what CA Pool Remodeling can do for us. I should mention that the property has a somewhat unusual history. The pool is currently under investigation by the Department of Homeland Security following an incident involving a submerged filing cabinet, two missing NOAA buoys, and what the Coast Guard has classified as an unauthorized amphibious event. The property was originally a rice paddy during the Vietnam War and was allegedly used by Viet Cong operatives to conceal weapons, ammunition, and other military supplies. We discovered several rusted metal containers during excavation in 1998, at which point my uncle contacted a gentleman at Fort Bragg who has since denied ever knowing my uncle. The FBI has asked us not to disturb the eastern end of the deep end until further notice, but I’m sure your team can work around that. The water was drained in 1997, but satellite imagery indicates it refills every third Thursday. My attorney has advised me not to discuss the chlorine situation until the Geneva delegation arrives, although I’m happy to have your estimator take a look. I’m particularly interested in hearing whether your company has experience with Cold War-era aquatic infrastructure, disputed maritime boundaries, or pools that occasionally display Soviet naval insignia on the bottom. I’m hoping to get the project underway before the next inspection. One other thing: the deep end has diplomatic immunity and cannot be photographed without prior approval from the State Department. The shallow end is still technically under the jurisdiction of the Republic of South Vietnam, so we may need to coordinate access with their representatives. Does your company carry liability insurance for an incident involving a submerged MiG-21? Our previous contractor claimed he did, but he has since relocated to Paraguay and refuses to answer questions about the FAA investigation. Please let me know what your availability looks like. I’m very enthusiastic about moving forward and would love to get this pool back into service before the frogs finish their negotiations with the United Nations. Looking forward to working with you, Dave! Needs Review
by AI
unclear
Reply says it wants an estimate, but the absurd fabricated content (DHS, MiG-21, diplomatic immunity) makes it an obvious troll, so it needs human review. (60%)
positive
—
2026-10-22T20:11:05 Ivan Ortiz +18052048800 I'm not home. Them you Needs Review
by AI
unclear
Says they're not home with a garbled 'Them you' (likely 'thank you'), with no clear yes, no, or interest in the quote. (60%)
negative
—
2026-10-22T16:56:01 Arthur Trujillo +18054435460 Hi Dave, I'm out of town right now, maybe when I get back, thnx Negative
by AI
later
Homeowner is out of town and suggests maybe after returning, leaving the door open. (85%)
positive
—
2026-10-21T23:33:14 Malinda Cvitkovic +13102957277 Maybe next year. This year's home projects hit our pockets hard in the last 3 months but next summer we would be in a better place Negative
by AI
later
Says maybe next year due to budget, leaving the door open for next summer. (93%)
positive
—