Live Campaign — Kimbrough's Inc. Pool And Spa Builders

(David Kimbrough)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
10323
Positive Reply Rate
0.9%
96 positive of 10323 sent
Appointment Booking Rate
0.2%
16 booked of 10323 sent
Total Cost
$146.90
$85.68 SMS + $61.22 leads · 10,323 texts
Cost per Reply
$0.21
703 replies
Cost per Positive
$1.53
96 positive
Cost per Booked
$9.18
16 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 10323 703 6.8% 96 0.9% 16 0.2%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
583/703
labeled
168 → 96
positives (old rules → AI)
0.93%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T23:48:28 John Nguyen +15047106706 Nada Negative
by AI
not interested
"Nada" is a casual Spanish/slang way of saying "nothing" or no, which reads as a decline of the quote offer. (70%)
positive
—
2026-11-13T20:55:50 Angela Mock +19728495537 Thanks but the pool has been filled in Negative
by AI
wrong person
The pool has been filled in, so there is no pool to remodel. (88%)
positive
—
2026-11-13T19:24:29 Rotonda Sandifer +15043390708 It would be nice if i had the money to follow up with the estimate Needs Review
by AI
later
Homeowner implies they'd like the work but can't afford it right now, which leaves the door open for later. (55%)
positive
—
2026-11-13T17:01:38 Gina Guillory +19852858529 Thank you but I filled my pool in and making some home improvements. But please reach out in the future i may want to re install a pool. I truly miss mine. Negative
by AI
later
Pool was filled in, but they explicitly ask to be contacted in the future about reinstalling one, leaving the door open. (72%)
positive
—
2026-11-13T16:47:27 Gerald Olivier +15044530943 (sent with Invisible Ink) Needs Review
by AI
unclear
The reply is an iMessage effect placeholder with no readable content, so the intent can't be determined. (85%)
positive
—
2026-11-13T16:31:09 William Doyle +15044305431 This not his phone Negative
by AI
wrong person
Replier says this is not the intended person's phone. (92%)
positive
—
2026-11-12T20:50:55 Tom Peden +19852856988 Not Tommy's number Negative
by AI
wrong person
Says the number doesn't belong to the named person. (95%)
positive
—
2026-11-12T20:46:01 Kelly Derbigny +15044872515 Yall need forklifts? Needs Review
by AI
unclear
The reply seems to pitch forklifts back to the business and says nothing about the pool offer. (60%)
positive
—
2026-11-12T18:27:08 Joseph Higdon +19015686618 Not this year. Negative
by AI
later
Declines for this year but implies possible interest in a future year. (70%)
positive
—
2026-11-12T17:32:27 Pamela Domingue +19856307850 Not this year but potentially next year Negative
by AI
later
Declines for now but leaves the door open for next year. (90%)
positive
—
2026-11-12T16:37:32 Mitchell Burke +19859600705 Never heard of that company Needs Review
by AI
unclear
The reply only comments on not recognizing the company, with no yes, no, or question about the offer. (55%)
negative
—
2026-11-11T21:06:18 Michael Phillips +15042758672 Not Michael Negative
by AI
wrong person
The reply says the recipient isn't Michael and shows no interest in the quote. (93%)
positive
—
2026-11-11T21:02:23 Wilfred Mitchell +19853733295 I don't believe Needs Review
by AI
unclear
Fragmentary reply with no clear yes, no, or question about the offer. (60%)
positive
—
2026-11-11T20:05:53 David Goodwin +19852373489 We are traveling, check back in a few weeks Negative
by AI
later
Homeowner is away and asks to check back in a few weeks, leaving the door open. (80%)
positive
—
2026-11-11T19:33:00 Nicole Bar +15038413634 We actually live in Texas now Negative
by AI
wrong person
Homeowner says they moved to another state, so they no longer live at the property. (88%)
positive
—
2026-11-11T18:30:33 Charles Newport +15047154236 We did it 2 years ago. Thanks anyway. Negative
by AI
not interested
Pool was redone two years ago; polite decline of the remodel offer. (95%)
positive
—
2026-11-11T18:08:23 Robert Graziano +15044571531 What is your problem. If I needed someone I would contact someone Negative
by AI
not interested
Annoyed reply that rejects the offer, saying they'd reach out themselves if they needed someone. (90%)
positive
—
2026-11-11T17:43:59 Oscar Martinez +16463000529 Hey Dave, when can you stop by and take a look at it Positive
by AI
hot
Asks when the rep can come by to look at the pool, a clear request for a visit. (97%)
negative
from appts sheet
Sent ✓
2026-11-11T17:38:21 Susan Andrews +19857739973 Not at this time. Perhaps in the future Negative
by AI
later
Declines for now but explicitly leaves the door open for the future. (85%)
positive
—
2026-11-11T15:32:05 John Dufour +19852762559 How do you know I have a pool? Needs Review
by AI
unclear
The reply asks how the company knows they have a pool, much like 'how did you get my number', and shows no interest or refusal. (70%)
positive
—
2026-11-10T21:14:09 Gary Casale +19859666056 This is his daughter and I can tell you he would not be interested! Thank you for reaching out! Negative
by AI
not interested
The owner's daughter explicitly says he would not be interested. (85%)
positive
—
2026-11-10T18:15:15 Loy Ernst +15043432120 I don't live in mandeville or have a pool Negative
by AI
wrong person
Says they don't live in the area and have no pool. (95%)
positive
—
2026-11-10T15:38:22 Aaron Richie +15046154601 Dave you tell me, your AI pick up on me talking about my sister filling in a swimming Pool. What do you think? Needs Review
by AI
unclear
Confusing reply accusing the text of being AI-triggered and mentioning a sister filling in a pool; no clear interest or refusal. (60%)
positive
—
2026-11-09T19:28:08 Mark Bardwell +19857730197 New pool. Thanks. Negative
by AI
not interested
In the remodel campaign, saying the pool is new is a polite decline of the remodel offer. (90%)
positive
—
2026-11-09T18:38:59 Michael Crosby +15042511905 Hi Dave, have we spoken before? I'm not home at the moment, but I am in need of a remodel, been putting it off too long. Need replaster, tile, and deck. Your welcome to take a look while your in the area Positive
by AI
hot
Homeowner says they need a remodel (replaster, tile, deck) and invites the rep to come take a look. (97%)
negative
Sent ✓
2026-11-08T02:12:57 Kevin Roberts +15043332765 My name is not Kevin Negative
by AI
wrong person
The reply only says the name is wrong and shows no interest in the quote. (93%)
positive
—
2026-11-06T23:06:19 Evan Manolis +17089899216 Hey Evan, it's Dave from LA Pool Remodeling, we're in Gretna giving homeowners free pool remodel estimates. Would you be interested? Needs Review
by AI
unclear
The reply just echoes the outbound message text with no added response, so the intent can't be determined. (75%)
positive
—
2026-11-06T21:20:45 Sean Quinn +19857057920 I would not but thank you Negative
by AI
not interested
Polite explicit decline of the quote offer. (96%)
positive
—
2026-11-06T20:07:35 John Kennedy +19857886661 Hello, I need a plaster resurfacing but not now,thank you. Negative
by AI
later
Acknowledges needing a plaster resurfacing but says not now, which leaves the door open for later. (80%)
positive
—
2026-11-06T20:02:20 Daniel Ulfers +15045770297 Probably not, since I own two swimming pool companies😂 Negative
by AI
not interested
Says probably not because they own pool companies themselves. (88%)
positive
—
2026-11-05T21:09:15 Laura Paige +15044606659 Have a pool Needs Review
by AI
unclear
Simply states they have a pool without saying yes or no or asking anything about the quote offer. (55%)
positive
—
2026-11-05T19:11:29 Kevin Giardina +15042376082 Sure, if I had a pool lol Negative
by AI
wrong person
The 'sure' is sarcastic: they say they don't have a pool, so the quote offer doesn't apply to them. (85%)
positive
—
2026-11-05T18:34:17 Hung Pham +15048102515 Hello Needs Review
by AI
unclear
A bare greeting gives no indication of interest or disinterest in the quote. (80%)
positive
—
2026-11-05T18:21:45 Michael Darbonne +13373290096 Not in new orleans! Negative
by AI
wrong person
Indicates they don't live in the area (not in New Orleans), so the record or number is wrong for this campaign. (70%)
positive
—
2026-11-05T17:22:33 Carolyn Charles +15042413526 I don't own a pool . Negative
by AI
wrong person
The recipient says they don't own a pool, so they were contacted by mistake. (92%)
positive
—
2026-11-05T15:36:03 Alan Adams +19859666572 Please save my number and contact me back after January 1st Negative
by AI
later
Asks to be contacted after January 1st, which leaves the door open but is not a yes right now. (85%)
positive
—
2026-11-04T18:12:58 Selvin Mejia +15047029124 I don't have pool Negative
by AI
wrong person
The recipient says they don't have a pool, which falls under wrong person. (93%)
positive
—
2026-11-04T16:02:48 Bryant Davis +15045200534 Hi, I have a above ground pool Needs Review
by AI
unclear
The reply only says they have an above-ground pool, with no yes, no, or question about the remodel offer, so the intent is ambiguous. (55%)
positive
—
2026-11-03T15:54:41 Beth Lachney +12252418909 Thanks for the offer. Check back in a couple of years. Negative
by AI
later
Declines for now but invites follow-up in a couple of years. (85%)
positive
—
2026-11-03T15:34:49 Richard Congden +13159564823 Hey Dave, it's Dave from LA Pool Remodeling, we're in Westwego giving homeowners free pool remodel estimates. Would you be interested? Needs Review
by AI
unclear
The reply just echoes the outbound message text, likely an auto-reply or a copy-paste, so it shows no clear intent. (75%)
positive
—
2026-11-02T20:41:35 Alroy Rickerson +15043421927 Not at the time Negative
by AI
not interested
"Not at the time" is a polite no, much like "Not at this time", which past examples marked negative. (85%)
positive
—
2026-11-02T20:36:48 Chad Breaux +15042014093 If I had a pool. That would be great! Good marketing! I am a contractor if you run across any work outside of pools let me know. I will pass on the pool remodeling info. Negative
by AI
wrong person
Says they don't have a pool; they're a contractor offering referrals, not a lead. (85%)
positive
—
2026-11-02T19:01:26 Debra Lajaunie +15047155606 I do t have a pool Negative
by AI
wrong person
The reply says they don't have a pool; 'do t' is a typo for 'don't'. (93%)
positive
—
2026-11-02T18:50:56 Stephanie Sanchez +15043150414 This isn't Stephanie Negative
by AI
wrong person
Reply says the recipient is not the named person, with no interest expressed. (95%)
positive
—
2026-10-30T18:08:08 Leroy Matherne +19857226612 You have the wrong name and number Negative
by AI
wrong person
Reply says the name and number are wrong, with no interest in a quote. (97%)
positive
—
2026-10-30T17:02:06 Connie Monnier +15049196569 Lol, how do you know I have a pool? Needs Review
by AI
unclear
Asks how they know about the pool, similar to 'how did you get my number', with no yes or no. (60%)
positive
—
2026-10-30T16:43:22 Shelly Price +15042347832 I'm sorry we had a total before and actually got rid of it cause no one used it Negative
by AI
wrong person
Homeowner says they got rid of the pool, so there's no pool anymore. (85%)
positive
—
2026-10-29T18:36:17 Fausto Lopez +15042106076 I don't have pool Negative
by AI
wrong person
The recipient says they don't have a pool, so the property record is wrong. (93%)
positive
—
2026-10-29T17:58:03 Raymond Mobley +15042240664 Fuck you Negative
by AI
not interested
The reply is a hostile insult, which counts as a rejection. (92%)
positive
—
2026-10-29T17:27:14 Michael Krehely +13212973087 They text me too Needs Review
by AI
unclear
Ambiguous statement with no clear interest, refusal, or wrong-person indication. (60%)
positive
—
2026-10-29T16:40:51 Cortland Woodard +14125004141 I wish lol, but not at the moment. Thanks for reaching out Negative
by AI
not interested
Polite explicit decline ('not at the moment'), which the guidelines list as not_interested. (82%)
positive
—
2026-10-29T15:11:27 Allyson Lott +15048746631 I no Negative
by AI
not interested
"I no" most likely means "I'm not interested" or is simply a no, though the phrasing is garbled. (60%)
positive
—
2026-10-29T14:35:56 Danny Waterman +19856376350 Not at this moment Negative
by AI
not interested
The reply is a polite decline, matching 'Not at the moment', which the guidelines list as a no. (85%)
positive
—
2026-10-28T20:43:06 Jose Wittmann +15044448287 Do not own a pool. TY Negative
by AI
wrong person
Recipient says they do not own a pool. (93%)
positive
—
2026-10-28T19:56:12 Alan Burke +15049449073 Go the FUCK away Negative
by AI
not interested
Hostile, profane rejection with no explicit opt-out wording, so it counts as annoyance or an insult. (75%)
positive
—
2026-10-28T18:44:33 Stacey Soule +15044949119 Can't afford it Negative
by AI
not interested
Homeowner declines because they can't afford it, which is an explicit no. (85%)
positive
—
2026-10-27T19:24:52 Timothy Freeman +19852904092 I don't even have a pool Dave Negative
by AI
wrong person
Homeowner says they don't have a pool. (95%)
positive
—
2026-10-27T19:06:11 Jeremy Adams +15043293380 Don't even have a pool my dude Negative
by AI
wrong person
The recipient says they don't have a pool, so the offer doesn't apply to them. (93%)
positive
—
2026-10-27T18:09:37 Shannon Duplessis +15042895834 u have the wrong number no one here by that name Negative
by AI
wrong person
Says wrong number and no one there by that name. (97%)
positive
—
2026-10-27T16:37:22 Cesar Rocha +15042051076 Ok Positive
by AI
hot
A bare "Ok" is treated as a yes to the quote offer. (95%)
needs review
Sent ✓
2026-10-27T16:31:42 Logan Hebert +15042012808 I'm interested in the dirt that you dig up for a pool, I have a dump truck I can pick it up. Needs Review
by AI
not interested
The reply is a counter-offer from a dump-truck operator wanting the excavated dirt, not a homeowner asking for pool or backyard work. (55%)
positive
—
2026-10-26T14:46:05 Richard Wheeler +15049124451 If I had a pool 🤔 Negative
by AI
wrong person
The homeowner implies they don't have a pool, so the property record is wrong. (85%)
positive
—
2026-10-23T20:31:18 Tony Poche +15043398669 Not at the moment thank you Negative
by AI
not interested
Polite decline; "Not at the moment" is explicitly listed as a no. (90%)
positive
—
2026-10-23T18:43:34 Derrick Lemieux +15047019539 I have an aboveground Needs Review
by AI
unclear
Says they have an above-ground pool, which is neither a yes nor a no, so intent toward a resurfacing quote can't be determined. (50%)
positive
—
2026-10-23T16:03:50 Brent Coussou +15043825622 I have a pool in my backyard with fish, crabs, and alligators in it. Well it is the Bayou, but some do swim in it. Negative
by AI
wrong person
Joking that their only 'pool' is the bayou, implying they have no actual pool. (60%)
positive
—
2026-10-23T15:49:48 Bradly Chapron +15043356655 What app you use to send these messages Needs Review
by AI
unclear
Asks about the messaging tool, not the pool offer; similar to 'how did you get my number'. (60%)
positive
—
2026-10-23T15:06:05 Joshua Beaver +19852323868 If I had a pool to remodel I would be a step ahead but unfortunately I don't but if you ever feel like getting into the pool installation world let me know Negative
by AI
wrong person
Homeowner says they don't have a pool; the comment about pool installation is a light remark, not a clear quote request. (72%)
positive
—
2026-10-23T14:52:48 Evan Roark +15043148534 I actually run a leak pool leak detection and repair company. Needs Review
by AI
not interested
The recipient is a pool leak detection and repair business owner pitching back or pointing out the overlap, not requesting work, so this is an implicit no. (55%)
positive
—
2026-10-22T17:31:36 Adrian Rodriguez +15042307774 Hi ,, well I have a above ground pool Needs Review
by AI
curious
Homeowner says they have an above-ground pool. That reads as engagement or a possible eligibility question rather than a clear yes or no. (55%)
positive
—
2026-10-22T17:01:47 Jeanette Faggard +15044919467 Noo Negative
by AI
not interested
"Noo" is an explicit no, just with an extra letter. (93%)
positive
—
2026-10-21T23:15:05 Ryan Moser +17206061736 Gorl i ain't no Ryan get the fuck outta here boi Negative
by AI
wrong person
Says they are not Ryan, with hostile tone and no interest expressed. (88%)
positive
—
2026-10-21T20:47:42 Paul Pichoff +15043452523 Hey Dave I wish I had a pool for you - you reached Veterans Muscular Therapy in Chalmette - we renovate veterans Are you a veteran? Negative
by AI
wrong person
The number belongs to a business with no pool, so the outreach reached the wrong person. (90%)
positive
—
2026-10-21T20:35:29 Alexandra King +15619015446 I live in California Needs Review
by AI
unclear
Stating they live in California doesn't clearly indicate interest, refusal, or wrong person without context of the campaign location. (50%)
positive
—
2026-10-21T20:27:18 Bart Pouwels +15043823254 Not at this time. If you need an Electrician for installs, I'm interested in that. Pouwels Electric Thanks, Bart Negative
by AI
not interested
Declines the offer with 'Not at this time' and pitches his own electrical business instead. (85%)
positive
—
2026-10-21T19:41:32 Brian Tauzier +15049154461 You might wanna call the office I live in an apartment first lake property Negative
by AI
wrong person
Says they live in an apartment (no private pool) and redirects to the property office, so they're not the pool owner. (75%)
positive
—
2026-10-21T18:39:02 Josh Blanchard +15044167392 I don't have pool. Good luck! Negative
by AI
wrong person
Homeowner says they don't have a pool. (93%)
positive
—
2026-10-21T17:42:42 James Moore +15045751306 So you are just ok with texting people who didn't sign up for your stupid texts about a fucking pool that no one wants. Even if i did want a pool it wouldn't ever be through a shitty company that randomly texts people and disrupts their lives. You and your company can get fucked. I will never use this company and if I have any friends that want a pool I'll make sure to tell them to stay far the fuck away from yall. Have a great day Negative
by AI
not interested
Angry, insulting reply explicitly refusing to ever use the company; no explicit stop request. (85%)
positive
—
2026-10-21T16:31:19 David Andrews +18438125646 This is his wife. Needs Review
by AI
unclear
Spouse identifies herself but gives no yes, no, or question about the offer. (60%)
positive
—
2026-10-21T15:56:48 Ashley Sunsin +15046155167 I don't own a pool. Negative
by AI
wrong person
The recipient says they don't own a pool, so they aren't the intended pool owner. (92%)
positive
—