Live Campaign — Landry Pools

(Brad Guglielmelli)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
5247
Positive Reply Rate
0.8%
42 positive of 5247 sent
Appointment Booking Rate
0.1%
6 booked of 5247 sent
Total Cost
$74.66
$43.55 SMS + $31.11 leads · 5,247 texts
Cost per Reply
$0.17
433 replies
Cost per Positive
$1.78
42 positive
Cost per Booked
$12.44
6 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 5247 433 8.3% 42 0.8% 6 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
315/433
labeled
72 → 42
positives (old rules → AI)
0.80%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-14T14:31:30 James Kinnaird +18177816673 Call 817 918 3907. She needs help, but she just got scammed on a walk in shower, so if you're not on the up and up I'd advise you to leave her be. Positive
by AI
hot
The reply gives a phone number to call and says the person needs help, so it is a lead despite the warning about scams. (80%)
negative
Sent ✓
2026-11-14T14:31:10 John Keel +18177212465 Out of town. Sorry Needs Review
by AI
not interested
Says they're out of town with an apology, a soft decline that shows no interest and leaves no clear opening for later. (55%)
positive
—
2026-11-13T19:35:24 Cuong Pham +19722795444 The number you are sending an SMS to,currently has no SMS capabilities. Needs Review
by AI
unclear
This is an automated carrier message saying the number can't receive SMS, not a reply from a person. (60%)
positive
—
2026-11-13T17:36:32 Teresa Burns +18179650728 Thank you but no money for such things. Have a wonderful day. Negative
by AI
not interested
Politely declines, citing no money for a remodel. (90%)
positive
—
2026-11-13T15:00:39 Friedlinde Miller +12149802832 I have a pool thank you Negative
by AI
not interested
The reply "I have a pool thank you" reads as a polite decline of the remodel quote offer, not a request for work. (60%)
positive
—
2026-11-12T21:32:18 Holly Gonzalez +18172292101 Not right now, but maybe next year. Negative
by AI
later
Declines for now but explicitly leaves the door open for next year. (85%)
positive
—
2026-11-12T21:08:18 Stephanie Lizardo +19084942103 Not at the moment thank you Negative
by AI
not interested
"Not at the moment" is listed as an explicit no, and the polite thanks doesn't change that. (88%)
positive
—
2026-11-12T20:55:47 Michelle Lambert +18179967338 I have one. Thx Negative
by AI
not interested
Reply suggests they already have one (likely a remodel/pool company or done), a polite decline. (60%)
positive
—
2026-11-12T14:22:10 Teresa Mapes +18173600302 I cant afford right now. Negative
by AI
not interested
Says they can't afford it right now, which declines the offer for affordability reasons without a clear request to follow up later. (70%)
positive
—
2026-11-11T21:56:54 Zachary Inman +12146209888 Not this year Negative
by AI
later
Declines for this year but implies openness to a future remodel. (70%)
positive
—
2026-11-11T20:56:27 Evangelina Galvan +18174736495 No interested Negative
by AI
not interested
"No interested" is a typo for "Not interested", an explicit decline. (95%)
positive
—
2026-11-11T20:26:17 Jesse Weatherly +19727425476 Hell no I don't want a monstrosity in my backyard Negative
by AI
not interested
An emphatic, explicit refusal of the remodel offer. (95%)
positive
—
2026-11-11T17:21:30 Eric Alvey +18179803517 Not at the moment, thank you Negative
by AI
not interested
"Not at the moment" is listed as a no, with no clear future commitment. (85%)
positive
—
2026-11-11T16:39:29 Brenda Wicks +18173138086 Our pool was filled in 2012. No longer have it. TY Negative
by AI
wrong person
Pool was filled in and they no longer have one. (93%)
positive
—
2026-11-11T16:12:16 Timothy Chappell +18177347531 Not at this time but maybe in the future.i will save your number.Thanks Negative
by AI
later
Declines for now but leaves the door open and says they'll save the number. (88%)
positive
—
2026-11-11T14:40:55 Debbie Robertson +18176881566 Thank you but no. Negative
by AI
not interested
Explicit polite decline of the remodel quote. (98%)
positive
—
2026-11-09T20:31:04 Robert Woodhouse +19723514038 Who are you and why are you calling me Robert Needs Review
by AI
unclear
Asks who the sender is and questions the name, but never confirms or denies being Robert and expresses no interest or refusal. (60%)
positive
—
2026-11-09T20:02:25 James Dobbins +19722682891 Could you fucking losers? Find a better way to fucking make money than bothering people like this fuck off Negative
by AI
not interested
Hostile, insulting reply telling them to go away with no interest. (85%)
positive
—
2026-11-09T19:11:01 Mike Rodemeyer +18178327855 Oh thank you Needs Review
by AI
unclear
"Oh thank you" expresses thanks without any clear yes or no to the quote offer. (60%)
positive
—
2026-11-06T17:26:21 Robert Cullum +19032291085 Didn't ask Negative
by AI
not interested
Dismissive, annoyed reply indicating no interest in the offer. (82%)
positive
—
2026-11-06T17:16:12 James Daniel +19722179236 🤣🤣🤣🤣🤣 I'd have to have a pool, clown!!! Negative
by AI
wrong person
Says they don't have a pool, with mockery. (90%)
positive
—
2026-11-05T19:25:19 Jack Genova +15622547846 Our pool is 3 years old. We are good. Negative
by AI
not interested
Says the pool is only 3 years old and they're good, a clear no to a remodel. (95%)
positive
—
2026-11-05T18:48:50 Ray Hinton +15129224982 O Needs Review
by AI
unclear
A lone "O" is ambiguous; it may be a truncated "Ok" but could also be a typo or something else. (60%)
positive
—
2026-11-05T18:19:44 Robert Drolet +15303948001 Fuck no Negative
by AI
not interested
Explicit, profane refusal of the offer. (97%)
positive
—
2026-11-05T17:46:01 Amanda Vega +19404428526 I do not own a home Negative
by AI
wrong person
Replier says they don't own a home, so the records reached the wrong person. (90%)
positive
—
2026-11-04T20:11:04 Leigh Brodner +14696282493 Already remodeled mine last year Negative
by AI
not interested
Says the pool was already remodeled last year, which is a no to the remodel offer. (93%)
positive
—
2026-11-04T18:12:50 Rodney Washington +12149262882 I had an outfit looking for a pool company to run their leads. Are you interested in that? Needs Review
by AI
unclear
Reply pitches a lead-generation arrangement back to the company rather than asking for pool or backyard work, so it is not a clear lead or a clear no. (60%)
positive
—
2026-11-04T17:28:43 Norman Stouffer +18176908181 Not in Texas at this time, it would possibly be in December Negative
by AI
later
Says they're not available now but possibly in December, leaving the door open. (75%)
positive
—
2026-11-04T17:03:55 Kimberly Wood +18045029306 Who gave you my number? Needs Review
by AI
unclear
Only asks how they got the number, with no yes or no to the offer. (85%)
positive
—
2026-11-03T22:14:42 Steven Esselman +12149493642 Never contact me. Negative
by AI
opt out
The reply explicitly asks the company never to contact them again. (95%)
positive
—
2026-11-03T21:59:55 Christopher Martinez +14694878467 Not at the moment Negative
by AI
not interested
"Not at the moment" is listed explicitly as a no. (88%)
positive
—
2026-11-03T17:52:14 Mark Howard +16196235436 Kind of. I'm not in the market for a remodel, but the grout between my pool decking is flaking out. Is re-grouting the surface area decking something y'all do? Positive
by AI
outdoor living
Not interested in a pool remodel but asks about re-grouting the pool decking, which is outdoor/deck work. (80%)
negative
Sent ✓
2026-11-03T17:41:45 Kerry Horton +18172474463 My pool is covered for Winter. Thanks Negative
by AI
not interested
The pool is covered for winter, and the 'Thanks' reads as a polite decline of the quote offer. (60%)
positive
—
2026-11-03T17:36:11 William Hileman +18179075677 I own a swimming pool company Negative
by AI
not interested
The replier says they own a pool company, which implies they don't need the service, though they never explicitly decline. (60%)
positive
—