Live Campaign — Luxe Lagoon Pools

(Stephen Edwards)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
5782
Positive Reply Rate
0.2%
13 positive of 5782 sent
Appointment Booking Rate
0.1%
4 booked of 5782 sent
Total Cost
$82.28
$47.99 SMS + $34.29 leads · 5,782 texts
Cost per Reply
$0.41
201 replies
Cost per Positive
$6.33
13 positive
Cost per Booked
$20.57
4 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 5782 201 3.5% 13 0.2% 4 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
118/201
labeled
20 → 13
positives (old rules → AI)
0.22%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T19:37:04 Matthew Merlene +12147733163 My mom says I shouldn't talk to strangers Negative
by AI
not interested
A joking brush-off that signals they don't want to engage, with no interest in the offer. (60%)
positive
—
2026-11-13T19:28:02 Debra Metcalf +18175382228 Maybe next year. Negative
by AI
later
Defers to next year, leaving the door open without a current yes. (90%)
positive
—
2026-11-12T18:07:34 Mark Jordan +12147295363 I do not own that house any more Negative
by AI
wrong person
Says they no longer own the house. (95%)
positive
—
2026-11-11T14:38:46 Susan Landy +12147089834 Scammer Negative
by AI
not interested
Calling the sender a scammer is a hostile, dismissive reply, which counts as a no. (85%)
positive
—
2026-11-10T21:22:08 Richard Robinson +14152852081 This # isn't Richard. Negative
by AI
wrong person
Says the number doesn't belong to Richard, with no interest expressed. (95%)
positive
—
2026-11-10T20:51:46 Connor Kresie +12145782633 I don't own a house Negative
by AI
wrong person
Says they don't own a house, so the records point to the wrong person. (90%)
positive
—
2026-11-09T15:48:42 Patti Lemos +19729773386 Maybe next year Negative
by AI
later
Defers to next year, leaving the door open without committing. (88%)
positive
—