Live Campaign — Majestic Waterscapes & Pools

(Maggie Castillo)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
21167
Positive Reply Rate
0.7%
141 positive of 21167 sent
Appointment Booking Rate
0.2%
39 booked of 21167 sent
Total Cost
$301.21
$175.69 SMS + $125.52 leads · 21,167 texts
Cost per Reply
$0.25
1223 replies
Cost per Positive
$2.14
141 positive
Cost per Booked
$7.72
39 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
(untagged) 32 0 0.0% 0 0.0% 0 0.0%
remodelcampaign-address 5414 185 3.4% 24 0.4% 12 0.2%
remodelcampaign-noaddress 15721 1038 6.6% 117 0.7% 27 0.2%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
1056/1223
labeled
227 → 140
positives (old rules → AI)
0.66%
AI positive rate
3
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-14T05:37:53 Brandy Bales +12817944449 It's almost fucking midnight!!!!! Negative
by AI
not interested
Annoyed complaint about the late text, which counts as annoyance rather than interest. (75%)
positive
—
2026-11-14T04:08:08 Melissa Lusby +18326031686 Why the hell you would text so late Negative
by AI
not interested
The reply expresses annoyance at the late text and shows no interest in the offer. (75%)
positive
—
2026-11-14T00:41:12 James Doody +18327274856 Not really Negative
by AI
not interested
"Not really" is a soft but explicit decline of the remodel quote offer. (88%)
positive
—
2026-11-13T16:23:06 Florence Swaminathan +17135944069 Thanks , I've got someone working on it. Negative
by AI
not interested
They already have someone handling the pool work, which is a polite decline. (85%)
positive
—
2026-11-13T00:20:43 Arshad Musani +12815415712 We have a new pool Negative
by AI
not interested
Remodel variant; saying the pool is new is a no to a remodel quote. (88%)
positive
—
2026-11-13T00:03:11 Toni Newman +18324532679 Not needed now Negative
by AI
not interested
The reply is an explicit decline ("not needed now"), similar to "Not at the moment", with no clear opening for a later contact. (80%)
positive
—
2026-11-12T22:40:49 Cameron Cabucio +18326285277 I'm not a homeowner In Sugarland, so not sure how'd you do that Negative
by AI
wrong person
Says they are not a homeowner in that area, so the record is wrong. (88%)
positive
—
2026-11-12T21:10:12 William Farrell +12818443305 Who is William? Negative
by AI
wrong person
Questioning the name implies the recipient is not William, suggesting a wrong person/number. (72%)
positive
—
2026-11-12T20:21:05 Virgilio Pulmano +18053779774 I am not currently seeking remodeling, yet I am curious about the potential cost. Positive
by AI
curious
Not seeking a remodel now but asks about potential cost, so it could become a lead. (85%)
negative
Sent ✓
2026-11-12T03:27:41 Nivedita Kailashnath +17165507913 I'm in the armpit of America Buffalo NY 🦬 lol Negative
by AI
wrong person
Says they live in Buffalo NY, implying they're not at the targeted property or local area. (60%)
positive
—
2026-11-12T02:41:25 Rosanna Westerlind +18325420851 I don't own a house! Negative
by AI
wrong person
Says they don't own a house, so the records reached the wrong person. (90%)
positive
—
2026-11-11T21:14:12 Vasilis Zafiris +17134467997 We love our pool Dave ... no need for any changes Many Thanks Negative
by AI
not interested
Homeowner says they love their pool and need no changes, a polite no. (95%)
positive
—
2026-11-11T00:04:47 Brendan Acton +12034440050 Do I look like I own a fucking pool ? Negative
by AI
wrong person
Hostile reply indicating they don't own a pool. (70%)
positive
—
2026-11-09T22:32:27 Jhony El Ahl +12816308383 Not this year Negative
by AI
later
Declines for now but implies possible interest in a future year. (70%)
positive
—
2026-11-09T21:08:37 Barbara Wang +17132495941 We had our pool taken out over 20 years ago. I keep telling businesses this. Negative
by AI
wrong person
Pool was removed over 20 years ago, so there is no pool to remodel. (93%)
positive
—
2026-11-07T12:16:07 Christopher Moman +18329946379 Fuck off Negative
by AI
not interested
Hostile, insulting reply is an explicit rejection of the offer. (90%)
positive
—
2026-11-06T22:58:06 Todd Collins +18324284586 All good here. Thanks Negative
by AI
not interested
"All good here" is a polite decline, like "We're good thanks". (90%)
positive
—
2026-11-06T22:21:46 Ashok Bhatt +17132985111 I will be reporting you to the ftc so I can get money from you as my number is on a no call list Negative
by AI
not interested
Hostile threat to report for do-not-call violation; clearly a no, with no explicit stop request. (60%)
positive
—
2026-11-06T20:20:47 Richard Lowell +19796168018 Please loose my number Negative
by AI
opt out
The reply "Please loose my number" asks them to lose the number, which is an opt-out request. (97%)
positive
—
2026-11-06T19:20:41 Stanley Chan +12817969581 Sorry, I already demolished and filled up my pool more than 10 years ago. Negative
by AI
wrong person
Homeowner says the pool was demolished and filled in, so there is no pool to remodel. (93%)
positive
—
2026-11-06T01:31:25 Jefferson Bryant +18322167703 Really bruh I don't even have a pool... Kick rocks Negative
by AI
wrong person
The replier says they don't have a pool, which points to bad record data, and the dismissive tone doesn't change that. (88%)
positive
—
2026-11-05T22:50:56 Mark Mohr +12817736134 Hey Dave, I holding off for now. Negative
by AI
later
Says they are holding off for now, implying possible future interest without an explicit no. (75%)
positive
—
2026-11-05T22:33:47 Paul Rockett +17138067625 We are good over here. I got a guy that does it in his Speedo. Negative
by AI
not interested
Says they're good and already have someone handling the pool. (92%)
positive
—
2026-11-05T18:50:39 Janet Mallmann +12817235322 We're happy with what we've got. Negative
by AI
not interested
Homeowner says they are satisfied with their current pool, an explicit no to the remodel offer. (93%)
positive
—
2026-11-05T03:54:13 Andrew Martin +18328758866 All good for now. Thank you. Negative
by AI
not interested
The reply is a polite decline: "all good for now" works like "we're good" and leaves no explicit door open for later. (80%)
positive
—
2026-11-05T03:13:27 Robert Guffey +18322987770 Not needed. Negative
by AI
not interested
The reply "Not needed" is an explicit decline of the remodel quote offer. (93%)
positive
—
2026-11-05T00:18:30 Mark Thompson +12816309556 Sorry but no. Negative
by AI
not interested
The reply is an explicit, polite no to the quote offer. (97%)
positive
—
2026-11-04T03:10:09 Richard Haines +17139078804 Does it come with a big jar of butt pickles? Negative
by AI
not interested
Mocking, nonsensical joke reply that reads as trolling or annoyance rather than real interest in the offer. (60%)
positive
—
2026-11-04T01:51:00 John Jordan +12814339650 Don't own a pool. Negative
by AI
wrong person
Says they don't own a pool, so the record is wrong for them. (88%)
positive
—
2026-11-03T22:14:08 Dina White +12813897658 This isn't Dina and I HATE when business advertise like this ! If I need you I will call you ! Negative
by AI
wrong person
Says they aren't Dina, plus annoyance; no request for a quote. (72%)
positive
—
2026-11-03T18:08:23 Anita Richards +17132998780 I have a koi pond but thanks Negative
by AI
wrong person
They have a koi pond, not a swimming pool, so the pool-owner record looks wrong. (72%)
positive
—
2026-11-03T13:30:02 Kenneth Jansky +18324733715 Ken Jansky (832) 471-9884 Needs Review
by AI
hot
The reply sends a name and phone number with no other words, which most likely means they want a call about the quote, though it isn't explicit. (55%)
positive
—
2026-11-03T02:29:04 Andrew Pidgirsky +17134926183 Please delete my number and never contact me again. If not I will report you and your company to Better Business Bureau Negative
by AI
opt out
Explicitly asks to delete their number and never be contacted again. (98%)
positive
—
2026-11-02T23:48:48 Vu Hoang +18322475567 My pool has recently been remodeled Negative
by AI
not interested
The owner says the pool was recently remodeled, which is a no to a remodel quote. (92%)
positive
—
2026-10-30T22:18:45 Adriana Green +18328758579 Hi my pool don't need remodeling at the time thank you ! Negative
by AI
not interested
Homeowner says the pool doesn't need remodeling at this time, which is a polite decline. (85%)
positive
—
2026-10-30T01:30:13 Juan Cortez +14099968702 Hey not at the moment Negative
by AI
not interested
"Not at the moment" is listed explicitly as a no. (88%)
positive
—
2026-10-27T16:21:43 Michael Weaver +17139277656 Negative. Negative
by AI
not interested
"Negative" is an explicit no to the quote offer. (95%)
positive
—
2026-10-23T03:30:43 Ashli Prejean +17135483014 It's late Needs Review
by AI
unclear
"It's late" likely complains about the time the text was sent, but it gives no clear yes, no, or deferral to the quote offer. (60%)
positive
—
2026-10-23T01:41:04 Chauncey Roschbach +18328884469 Are you out of your mind? Texting someone almost 9 o'clock at night. I don't have a pole anymore. Don't ever text me Negative
by AI
opt out
Annoyed reply saying they no longer have a pool and explicitly demanding 'Don't ever text me', which is an opt-out request. (85%)
positive
—
2026-10-23T01:38:52 Melanie Garcia +12818864884 I live in an apartment Negative
by AI
wrong person
The person lives in an apartment, so they likely don't own a home with a pool and the record is wrong. (85%)
positive
—
2026-10-23T01:30:21 Vicki Bothner +12813808962 Had our done already! Negative
by AI
not interested
Says their pool was already redone, an explicit no. (93%)
positive
—
2026-10-22T21:46:33 Sarah Avila +18323169609 I'm her son Needs Review
by AI
unclear
Says he's the named owner's son but gives no interest, refusal, or indication the contact is wrong. (55%)
positive
—
2026-10-22T15:28:05 Stephanie Politte +18323721923 My name is also Dave? Needs Review
by AI
unclear
The reply only remarks that the sender shares the rep's name, with no clear interest, refusal, or wrong-person claim. (60%)
positive
—
2026-10-22T15:01:40 Christopher Sharpe +17132532347 Dont have the cash right now to fo it but eventually Negative
by AI
later
Lacks funds now but says eventually, leaving the door open. (85%)
positive
—
2026-10-22T03:28:17 Juan Delgado +18322871755 Absolutely not Negative
by AI
not interested
Explicit, emphatic refusal of the quote offer. (97%)
positive
—
2026-10-22T03:13:07 Sanjay Sethi +12818570992 Why the hell are you texting me in the middle of the night? Negative
by AI
not interested
The reply is an annoyed complaint about the timing of the text, with no interest in the offer. (75%)
positive
—
2026-10-21T18:12:55 Leslie Mack +17135855419 How did you get this number? Needs Review
by AI
unclear
Asks how they got the number with nothing else, which the rules classify as unclear. (90%)
positive
—
2026-10-21T17:25:09 James Lee +13614631618 Possibly Im in the commercial insurance business - would you be interested in allowing us to look at your business insurance? Needs Review
by AI
curious
Says 'Possibly' to the quote offer (similar to 'Maybe' which was marked positive), though mostly pitches their own insurance business. (55%)
positive
—
2026-10-21T05:02:30 Mark Langford +18326182372 J Needs Review
by AI
unclear
A lone letter 'J' carries no discernible meaning and is not one of the recognized affirmative shorthands like 'K'. (80%)
positive
—
2026-10-20T17:41:22 William Willis +12816395022 We had it done last year Negative
by AI
not interested
Homeowner says the pool was already redone last year, an implicit no. (92%)
positive
—
2026-10-20T17:17:30 John Alvarez +18324507792 Don't need it yet Negative
by AI
later
Says they don't need it yet, implying possible future interest. (75%)
positive
—
2026-10-20T16:55:58 Molly Brogan +12817823691 We no longer have a pool Negative
by AI
wrong person
Homeowner says they no longer have a pool. (92%)
positive
—
2026-10-20T10:01:44 Kimberly Paulus +18323743954 Just advise. You should not text at 10:30pm Negative
by AI
not interested
Annoyed complaint about the late-night text, with no interest shown and no explicit stop request. (60%)
positive
—
2026-10-20T01:32:55 Melanie Howard +12818274825 Not interested. Just had my pool remodeled in July Negative
by AI
not interested
Explicitly not interested and pool was just remodeled in July. (98%)
positive
—
2026-10-19T20:31:05 Laura Vyrva +13463187942 I had mine done in April but thank you Negative
by AI
not interested
Pool was already redone in April, so they're declining. (95%)
positive
—
2026-10-19T17:58:30 Jennifer Garey +18324448422 Our pool has been remodeled Negative
by AI
not interested
Says the pool has already been remodeled, implying no need for the service. (90%)
positive
—
2026-10-19T17:33:37 Danielle Wise +12817502451 Our pool was remodeled last year. Thank you Negative
by AI
not interested
Pool was already remodeled last year, a polite no. (95%)
positive
—
2026-10-17T11:33:24 Michael Blair +12817735644 Why the fuck ste you texting people at midnight? Negative
by AI
not interested
Annoyed, profane complaint about the texting time with no interest expressed. (80%)
positive
—
2026-10-16T23:59:32 Jeffrey Murray +17133034901 Thanks for reaching out. I have a good relationship in place. Good luck! Negative
by AI
not interested
Polite decline stating they already have an established pool company relationship. (90%)
positive
—
2026-10-16T23:19:21 Blu Roe +18326068202 Fuck off Dave Negative
by AI
not interested
Hostile, insulting reply that is an explicit rejection without a request to stop texting. (85%)
positive
—
2026-10-16T19:10:33 Amanda Tinnin +12814335364 Not Amanda dude get me out of you list Negative
by AI
opt out
Says wrong name and explicitly asks to be removed from the list. (90%)
positive
—
2026-10-16T16:21:40 Sean Mcclintock +12816101395 Fuck off assholes Negative
by AI
not interested
Hostile insult with no explicit stop request; annoyance counts as not interested. (85%)
positive
—
2026-10-16T04:39:03 Coleena Newman +18325634915 I don't have or want a pool. Thank you. Negative
by AI
wrong person
Says they don't have a pool, so the records are wrong for this contact. (85%)
positive
—
2026-10-16T03:07:28 Morgan Buenrostro +12817961553 No interested Negative
by AI
not interested
Typo for 'Not interested', an explicit decline. (95%)
positive
—
2026-10-15T21:15:01 Alton Stewart +12814670696 Dave. We had our pool torn out 3-4 years ago. Best thing we ever did. Negative
by AI
wrong person
They no longer have a pool; it was torn out years ago. (90%)
positive
—
2026-10-15T20:30:29 Amy Childs +12818508000 Sop Negative
by AI
opt out
"Sop" is most likely a typo of "Stop", an opt-out request. (70%)
positive
—
2026-10-15T20:17:49 James Langford +12818509200 Not his number but had our pool remodeled last year. Thanks anyway. Negative
by AI
wrong person
Says it's not the named person's number and also declines since the pool was remodeled last year. (80%)
positive
—
2026-10-15T19:12:45 Delynda Lecompte +12817015466 Mo. Thank you. Nointerest. Negative
by AI
not interested
Typo-laden but explicit decline: 'No. Thank you. No interest.' (95%)
positive
—
2026-10-15T16:32:34 Jason Faircloth +17137255524 We remodeled three years ago. Please remove us. Thank you. Negative
opt-out rule
opt out
Explicitly asks to be removed, along with saying they already remodeled. (88%)
positive
—
2026-10-15T11:19:23 Lakeisha Fisher +18322581340 I don't have a pool. Do you do new installs as well? Positive
by AI
curious
Says no pool but asks whether the company does new installs, a potential lead. (80%)
negative
Sent ✓
2026-10-15T04:02:51 Edward Ammons +17135913828 It's 11:pm she Needs Review
by AI
unclear
Fragmentary reply about the late hour with no clear intent toward the offer. (70%)
positive
—
2026-10-15T01:15:37 Cullen Yeater +17138257224 Not Cullen phone number Negative
by AI
wrong person
Reply says this isn't Cullen's phone number, so the text reached the wrong person. (93%)
positive
—
2026-10-14T20:21:53 Michelle Wetzel +12543150162 How do you know I have a pool? Needs Review
by AI
unclear
Asks how they know about the pool, similar to 'how did you get my number', with no interest or refusal expressed. (60%)
positive
—
2026-10-14T17:48:12 Ruben Adame +12817408534 Not at the moment Negative
by AI
not interested
"Not at the moment" is listed explicitly as a no in the guidelines. (85%)
positive
—
2026-10-14T16:48:50 Darrell Alexander +12816365831 I have a new pool. Why would I want to remodel? Negative
by AI
not interested
States pool is new and questions why they'd remodel, an explicit no. (93%)
positive
—
2026-10-14T16:36:30 Jeffrey Johnson +12819356900 Got a guy already Negative
by AI
not interested
Says they already have a pool contractor, an implicit but clear no. (88%)
positive
—
2026-10-14T15:11:17 Mercedes Sosa +14329012545 Stol Negative
by AI
opt out
"Stol" is very likely a typo of "Stop", an opt-out request. (75%)
positive
—
2026-10-14T02:40:59 Nicholas Orlea +19795494451 I dont live in rosharon Negative
by AI
wrong person
Says they don't live in the location referenced, indicating the records are wrong. (88%)
positive
—
2026-10-13T21:02:07 Gregg Adcock +18326216537 Naw Negative
by AI
not interested
"Naw" is a casual explicit no. (93%)
positive
—
2026-10-13T20:31:24 Timothy Bosch +17134161818 I live in Alaska get rid of this number. There are no pools up here. Negative
by AI
opt out
Explicitly asks to get rid of their number (opt-out), in addition to being the wrong person in another state. (80%)
positive
—
2026-10-13T15:53:16 Teresa Beasley +18323854157 FUCK OFF Negative
by AI
not interested
Hostile, insulting rejection with no explicit opt-out wording. (80%)
positive
—
2026-10-13T15:14:57 Darnell Pettway +17134432624 No but do you do pool leaks? Positive
by AI
hot
Declines the remodel but asks about leak repair, which counts as a pool work sales lead. (80%)
negative
Sent ✓
2026-10-12T23:46:37 Ryan Woodall +12817935954 Yes, but not remodeled. Just give it a few more yrs Negative
by AI
later
Confirms having the pool but says to wait a few more years before remodeling, which defers rather than refuses. (75%)
positive
—
2026-10-12T18:58:17 Cynthia Rynearson +18324924987 My name is on the national do not call registry Negative
opt-out rule
opt out
Citing the do-not-call registry is an implicit request to stop contacting them. (85%)
positive
—
2026-10-12T16:04:29 Robert Kraft +12818501532 Why me?? Needs Review
by AI
unclear
"Why me??" is ambiguous: it could be confusion about how they were contacted rather than a clear no or interest in the offer. (60%)
positive
—
2026-10-12T15:10:13 Jackie Haney +13092582530 We do have some interest in resurfacing our pool next spring. If you'd like to stop by and give an estimate that will be fine. Positive
by AI
hot
Homeowner invites the rep to stop by and give a resurfacing estimate, with the work planned for next spring. (93%)
negative
from appts sheet
not sent
2026-10-09T00:58:26 Christine Keegan +13467580302 I already renovated mine Negative
by AI
not interested
Says the pool was already renovated, which is an explicit no. (93%)
positive
—
2026-10-08T19:16:23 Ronald Hawn +12817876017 Had it done last June thru pool pro. Negative
by AI
not interested
Says the pool was already redone last June by another company. (92%)
positive
—
2026-10-08T17:32:00 Ernest Amos +17138288621 Ok Positive
by AI
hot
A bare "Ok" is treated as a yes to the quote offer. (90%)
needs review
Sent ✓
2026-10-07T23:24:18 Laura Eaton +18328777276 what the actual fuck Negative
by AI
not interested
Expletive reply signals annoyance, with no interest in the offer. (70%)
positive
—
2026-10-07T22:24:56 Marie Caekebeke +17132065806 Our pool was remodeled last year. Negative
by AI
not interested
They say the pool was already remodeled last year, which is an implicit no. (93%)
positive
—
2026-10-07T21:58:43 Lisa Jaks +12815363493 Not at the moment. Taking care of a pool leak as we speak. Negative
by AI
not interested
Explicit decline ('not at the moment'), and the leak is already being handled, so no request for work. (80%)
positive
—
2026-10-02T20:21:22 Owner Current +18323843498 Hi I live in New York Negative
by AI
wrong person
Says they live in New York, implying they're not at the property address texted. (75%)
positive
—
2026-10-02T19:43:52 Freddie Fuentes +15593592924 Hey Dave, it's Freddie with HoustonEnergyAdvisors. Do you own your home? Want to see if you qualify for our free backup battery program. Needs Review
by AI
unclear
Reply is a counter-pitch from another solicitor, with no interest in or response to the pool offer. (70%)
positive
—
2026-10-02T19:43:12 Luis Padilla +18326597826 I don't have Pool any more Negative
by AI
wrong person
Homeowner says they no longer have a pool. (92%)
positive
—
2026-10-02T18:12:34 Brandon Savisky +17138700387 Sure. But I'll forewarn you that I do not have any room or plans for any expenses toward restoring the pool anytime soon. Essentially my 2026 and 2027 house budget has been allocated. Needs Review
by AI
later
Says 'sure' but explicitly states no budget for pool work until after 2027, effectively a not-now with door open. (55%)
positive
—
2026-10-02T15:22:57 Toro Del +17138238688 Hello Dave ! Needs Review
by AI
unclear
A friendly greeting with no indication of interest, refusal, or any question about the offer. (80%)
positive
—
2026-10-01T21:01:12 Owner Current +17133044919 Do not contact Negative
opt-out rule
opt out
Explicit request not to be contacted. (97%)
positive
—
2026-09-29T14:43:46 Kevin George +17134466566 Go away Negative
by AI
opt out
"Go away" is a request to stop contacting them, similar to don't text me. (70%)
positive
—
2026-09-26T23:39:22 Jessica Gama +18322987716 I'm not ready yet to remodel the pool but do you know anyone that services pools like cleaning & maintaining it? Positive
by AI
hot
Not ready to remodel, but asks about pool cleaning/maintenance service, which counts as a request for pool work and a sales lead. (72%)
negative
Sent ✓
2026-09-23T19:26:54 Owner Current +12813007887 ZE bffqq a Needs Review
by AI
unclear
The reply is gibberish with no discernible intent, so it can't be classified as interest or rejection. (85%)
positive
—
2026-09-22T22:04:50 Tommy Anglin +18324830594 Maybe Needs Review
by AI
hot
"Maybe" was previously bucketed positive by humans, indicating openness to the quote offer. (55%)
positive
—