Live Campaign — Mascot Services LLC

(Tom Knipper)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
7594
Positive Reply Rate
0.6%
43 positive of 7594 sent
Appointment Booking Rate
0.1%
10 booked of 7594 sent
Total Cost
$108.06
$63.03 SMS + $45.03 leads · 7,594 texts
Cost per Reply
$0.28
385 replies
Cost per Positive
$2.51
43 positive
Cost per Booked
$10.81
10 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 7594 385 5.1% 43 0.6% 10 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
235/385
labeled
67 → 43
positives (old rules → AI)
0.57%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T17:37:07 Beverly Anderton +18179092276 Why?! I'm a renter 😂 Negative
by AI
wrong person
Replier is a renter, not the homeowner, so the outreach reached the wrong person. (85%)
positive
—
2026-11-06T18:12:35 David Zueger +12147906763 My pool just got a full pool remodel. We do not need an estimate. Thank you Negative
by AI
not interested
The homeowner says the pool was just fully remodeled and explicitly declines an estimate. (97%)
positive
—
2026-11-06T16:49:24 James Rhea +18172178737 Don't live anywhere near Colleyville. Negative
by AI
wrong person
Says they don't live near the targeted area, implying wrong person/number. (88%)
positive
—
2026-11-05T21:03:58 Valerie Norris +18172287642 N Negative
by AI
not interested
A lone "N" most likely means "no" to the quote offer, though it could also be an accidental keystroke. (60%)
positive
—
2026-11-05T19:01:54 Kyle Grant +18173607645 Not Kyle Negative
by AI
wrong person
Reply says the recipient is not the named person, with no interest in a quote. (93%)
positive
—
2026-11-05T18:56:50 Michael Civello +18176880526 Yes. We would be interested. When could you stop by? We're in northwest Grapevine. Positive
by AI
hot
Says yes, interested, and asks when they can stop by. (98%)
negative
from appts sheet
Sent ✓
2026-11-05T18:47:09 Misty Jones +18175211426 I no longer own that house Negative
by AI
wrong person
The sender says they no longer own the house, so they sold or moved. (95%)
positive
—
2026-11-04T21:29:54 Robin Morgan +14178949878 STIP Negative
by AI
opt out
"STIP" is almost certainly a typo for "STOP", an opt-out request. (80%)
positive
—
2026-11-04T17:12:23 Reza Rostami +12147975964 🛑 PLEASE Negative
by AI
opt out
Stop sign emoji with 'PLEASE' signals a request to stop texting. (80%)
positive
—
2026-11-04T15:58:33 Rachel Rubio +14698260159 I dont have Negative
by AI
wrong person
Reply most likely means they don't have a pool, though the sentence is incomplete. (60%)
positive
—
2026-11-03T18:51:02 Michael Kohrmann +18179132900 Buddy I don't own a pool, a house or a roof. You're barking up the wrong tree Negative
by AI
wrong person
Says they don't own a pool or a house, so the records are wrong for this person. (93%)
positive
—
2026-11-02T15:37:07 Agron Vinca +18172409040 Not thanks Negative
by AI
not interested
"Not thanks" is almost certainly a typo for "No thanks", which is an explicit decline. (93%)
positive
—
2026-10-30T19:36:04 Jody Brown +12096299073 Gonna pass this time but thanks and have a great weekend. Negative
by AI
not interested
Polite explicit decline of the offer; 'this time' is just courtesy, not a request to follow up. (85%)
positive
—
2026-10-29T20:01:19 John Burnett +16825596824 Don't own a pool Negative
by AI
wrong person
The recipient says they don't own a pool, so the outreach reached someone without a pool. (92%)
positive
—
2026-10-29T15:19:52 Gregory Bentley +19186938579 Ok Positive
by AI
hot
A bare "Ok" counts as a yes to the quote offer. (95%)
needs review
from appts sheet
Sent ✓
2026-10-28T22:03:09 Pete Craver +12143958012 Are you going to be back by then? Voting is Tuesday Needs Review
by AI
unclear
The reply seems unrelated to the pool quote offer, possibly sent to the wrong conversation, so there is no clear intent. (80%)
positive
—
2026-10-28T18:25:47 Matthew Jones +18177736448 Worry number Negative
by AI
wrong person
"Worry number" is most likely a typo for "wrong number." (82%)
positive
—
2026-10-27T18:29:11 Dean Deramo +18172713572 Yes. But, we aren't in the pool until 2027. We are dealing on kitchen and bathroom next year. Negative
by AI
later
Says yes but pool work won't happen until 2027, so the door is open for later rather than a quote now. (60%)
positive
—
2026-10-27T15:17:09 Robert Quint +13522133735 I live in Newberry FL Needs Review
by AI
wrong person
Reply suggests they live elsewhere than the targeted area, implying the wrong person or location. (55%)
positive
—
2026-10-22T17:06:10 Kimberly Newton +18177333742 Not good timing for me. In the future. Negative
by AI
later
Says not good timing now but indicates interest in the future. (88%)
positive
—
2026-10-22T15:04:33 Raul Gandarillas +12144008467 I do pools for living. Actually let me know if you need support with business Negative
by AI
not interested
The replier is a pool professional pitching their own services back rather than asking for work, which is effectively a no to the offer. (60%)
positive
—
2026-10-21T16:22:04 Robert Wooley +18175848459 Not Robert! Not a Texas resident! I don't even own a pool! Negative
by AI
wrong person
Says they are not the named person, don't live in Texas, and have no pool. (97%)
positive
—
2026-10-21T15:30:49 Christopher Morris +14693717204 Sure, remodel my nonexistent pool. Negative
by AI
wrong person
Sarcastic 'sure' while stating they have no pool, so the outreach reached someone without a pool. (85%)
positive
—
2026-10-20T19:42:59 Joshua Curry +19403900683 Not at this time but maybe next summer Negative
by AI
later
Declines for now but explicitly leaves the door open for next summer. (85%)
positive
—
2026-10-20T19:16:16 Ronald Bradford +16825549074 Thanx. I already have a pool guy Negative
by AI
not interested
Polite decline stating they already have a pool guy. (88%)
positive
—
2026-10-19T18:35:34 Brian Steffek +18324393440 Fuck off Negative
by AI
not interested
Hostile dismissal with no explicit stop request; treated as an insulting no. (80%)
positive
—
2026-10-19T17:27:05 James Hamilton +18176584984 I will be at the new build in cresson on Wednesday Needs Review
by AI
unclear
The message mentions being at a new build on Wednesday but doesn't clearly accept or decline the quote; it may have been meant for someone else. (60%)
positive
—
2026-10-19T16:50:48 Aaron Alexander +13166183970 Well I don't live in grapevine nor have a pool Negative
by AI
wrong person
Says they don't live in that city and don't have a pool. (95%)
positive
—