Live Campaign — MBG&A Complete Pool Service and Backyard Remodeling

(Mose Johnson)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
12443
Positive Reply Rate
0.6%
72 positive of 12443 sent
Appointment Booking Rate
0.1%
12 booked of 12443 sent
Total Cost
$177.06
$103.28 SMS + $73.79 leads · 12,443 texts
Cost per Reply
$0.28
636 replies
Cost per Positive
$2.46
72 positive
Cost per Booked
$14.76
12 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 12443 636 5.1% 72 0.6% 12 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
503/636
labeled
134 → 72
positives (old rules → AI)
0.58%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T23:40:25 Jose Barrera Diaz +13854201646 Wrong fucking number Negative
by AI
wrong person
The reply says it's the wrong number, with some profanity, and shows no interest in the offer. (95%)
positive
—
2026-11-13T20:51:22 Ann Fernandez +13053334092 We r looking for a roofer. Pool is fine. Negative
by AI
not interested
Says the pool is fine; wanting a roofer is not pool or outdoor living work. (80%)
positive
—
2026-11-13T20:29:22 Robert Hicks +19545488232 Hey Dave it's Bob here. About 15 years ago whe the kids grew up and moved away I drained the pool and covered it. Couldn't be happier. If you really want to enjoy the pool buy a house next to someone who has a pool. Negative
by AI
wrong person
Pool was drained and covered 15 years ago, so there is effectively no pool to remodel. (80%)
positive
—
2026-11-13T18:50:39 Daniel Nahmouli +19542619519 Not at all Negative
by AI
not interested
Explicit refusal of the remodel quote offer. (93%)
positive
—
2026-11-13T15:55:53 Daniel Vargo +19542145379 Yes stop by Positive
by AI
hot
Says yes and invites the rep to stop by for the quote. (95%)
negative
Sent ✓
2026-11-12T23:11:02 William Leary +19416269511 If you're giving away a pool Needs Review
by AI
curious
A joking conditional reply, similar to "If you do free remodeling, I'm up for it," which suggests mild, playful interest rather than a clear no. (55%)
positive
—
2026-11-12T20:55:47 Alejandro Pomareda +19542343927 in GA Needs Review
by AI
unclear
"in GA" is ambiguous: it could mean the person lives out of state or is just noting a location, and there is no clear yes or no. (50%)
positive
—
2026-11-12T19:24:10 Chad Moore +17248091016 Do you do wife remodels? Needs Review
by AI
unclear
The reply reads as a joke or a typo (likely 'wife' instead of 'pool' or 'full'), so its intent can't be determined. (55%)
positive
—
2026-11-12T18:20:21 Bernabe Perez +15025444405 No now. Maybe next year. Negative
by AI
later
Likely typo for 'Not now' with an open door for next year. (80%)
positive
—
2026-11-12T18:10:54 Maxeau Coulanges +19545601135 Nn Needs Review
by AI
unclear
"Nn" is ambiguous; it may be a typo for "No" but is not an explicit no. (55%)
positive
—
2026-11-11T18:50:14 Tina Campbell +19542425174 Can you stop by Friday morning about 10? Positive
by AI
hot
The homeowner is asking for a visit at a specific time, which accepts the quote offer. (97%)
negative
Sent ✓
2026-11-11T18:13:29 Jorge Alfaro +19548171443 Not at the time, thank you Negative
by AI
not interested
Polite explicit decline, equivalent to 'Not at this time.' (88%)
positive
—
2026-11-11T17:41:26 Melissa Brandl +19545205778 i'll get back to you after I speak to my husband Negative
by AI
later
Defers the decision until talking with her husband, leaving the door open without saying yes. (70%)
positive
—
2026-11-11T16:04:47 Bruce Berger +19545927570 The house phase been sold! Negative
by AI
wrong person
Says the house has been sold, so they no longer own the property. (95%)
positive
—
2026-11-11T16:03:13 Keri Berger +19543038358 We don't own that house anymore Negative
by AI
wrong person
The sender says they no longer own the house, meaning the property was sold or they moved. (95%)
positive
—
2026-11-10T22:36:59 Harriette Moore +19544440301 Cjfhjf Needs Review
by AI
unclear
The reply is gibberish with no discernible meaning. (85%)
positive
—
2026-11-10T19:49:37 Linda Agnew +19546466058 My husband tiled our entire pool in cobalt blue mosaic tile, sorry we like it as it is. Negative
by AI
not interested
They say they like the pool as it is after their own tiling, which is a polite no. (93%)
positive
—
2026-11-10T19:13:43 Christopher Christofi +13479305592 Eat my rubber motor mouth Negative
by AI
not interested
Insulting, dismissive reply indicating no interest. (75%)
positive
—
2026-11-10T18:08:03 Marilyn Ross +15612622557 Maybe later in the year not this minute Ty Negative
by AI
later
Defers to later in the year but leaves the door open. (90%)
positive
—
2026-11-10T15:27:49 Ashley Jorgensen +15618275509 Fuck off Negative
by AI
not interested
Hostile insult with no opt-out wording counts as annoyance/no. (85%)
positive
—
2026-11-10T14:48:30 Terry Cardwell +15614274544 My pool was remodeled 2 years ago. Negative
by AI
not interested
Says the pool was remodeled recently, which is an implicit no to a remodel quote. (90%)
positive
—
2026-11-09T20:06:19 Pierina Gazonas +17329963427 I don't need .I already remodeled my pool. Thanks Negative
by AI
not interested
Says they don't need it because the pool was already remodeled. (97%)
positive
—
2026-11-09T17:22:32 Scott Warburton +15616321898 O Needs Review
by AI
unclear
A lone "O" is ambiguous; it may be a truncated "Ok" but it could just as easily be a typo. (60%)
positive
—
2026-11-09T15:58:01 James Butler +15612520900 Not at present Negative
by AI
not interested
"Not at present" is a polite decline, like "Not at the moment" or "Not at this time." (85%)
positive
—
2026-11-08T16:38:53 Aaron Howard +15619325937 Zuyhf,Buy heelsuy_😙ee Needs Review
by AI
unclear
The reply is gibberish with an emoji and expresses no clear intent. (90%)
positive
—
2026-11-06T22:48:22 Ashley Peters +15612626942 We don't need it. Getting a new pool as we speak. Negative
by AI
not interested
Explicitly says they don't need it because a new pool is being built. (95%)
positive
—
2026-11-06T20:05:46 Dale Erdly +14437992922 We are in good shape at the moment. Thanks Negative
by AI
not interested
Polite decline saying they're in good shape at the moment. (88%)
positive
—
2026-11-06T18:46:59 Debra Jordan +15742616966 Just finishing our remodel now Negative
by AI
not interested
They are already finishing a remodel, so they don't need one. (85%)
positive
—
2026-11-06T17:16:39 Jamie May +13053221593 I remodeled my pool during Covid. Thank you. Negative
by AI
not interested
Says the pool was already remodeled recently, which is a polite no to the remodel offer. (92%)
positive
—
2026-10-28T17:37:33 June Cioppettini +19082349395 Condo Negative
by AI
wrong person
Saying 'Condo' implies they live in a condo with no private pool of their own, so the offer doesn't apply to them. (60%)
positive
—
2026-10-28T14:29:37 Valentino Christian +15614012380 If you think i live at 178 freeport i'm going to scoop my eyes out with rusty spoons Negative
by AI
wrong person
Sarcastically indicates they do not live at the address the company has on file. (75%)
positive
—
2026-10-28T14:19:19 Erik Lalani +17862410875 Dont have pool. Thank u Negative
by AI
wrong person
Says they don't have a pool, so the record is wrong. (93%)
positive
—
2026-10-22T16:55:37 Kathleen Lindow +19543036517 Ok Positive
by AI
hot
A bare "Ok" counts as a yes to the quote offer. (92%)
needs review
Sent ✓
2026-10-22T15:55:35 Rick Wilber +13865173441 Can you remodel my kiddie pool that's all I got Negative
by AI
not interested
The reply jokes that they only own a kiddie pool, which means they have no real pool to remodel and are effectively declining the offer. (60%)
positive
—
2026-10-22T15:11:01 David Barish +19548040473 Drop dead Negative
by AI
not interested
Hostile insult, an explicit rejection of the offer. (88%)
positive
—
2026-10-22T13:35:44 Ruben Ruiz +12023606204 I remodeled 2 years ago Negative
by AI
not interested
The homeowner says the pool was remodeled two years ago, which is an implicit no to the offer. (92%)
positive
—
2026-10-22T00:34:39 Patricia Hyde +18503000777 I rent no thank u Negative
by AI
wrong person
Replier is a renter, not the homeowner, and declines. (75%)
positive
—
2026-10-21T21:40:17 Max Truniger +14074676410 Wrong number , but who do you use to plaster your pools? Positive
by AI
curious
Says wrong number but asks about the company's plastering work, showing interest in the offer. (72%)
negative
Sent ✓
2026-10-21T20:10:34 Judith Novogrodsky +19548954087 I might be but not for the next couple of weeks Negative
by AI
later
Open to it but not for the next couple of weeks, a soft maybe-later. (60%)
positive
—
2026-10-21T19:44:21 Viviana Barrios Avila +17547794163 Ni se inglés ni conozco a Viviana lo bloqueo y me vuelven a llamar es posible q lleve el teléfono a la policía porque me la tienen pela Negative
by AI
opt out
Spanish reply: says they don't know English, don't know Viviana, keep blocking but get contacted, threatens police—a clear demand to stop contact. (72%)
positive
—
2026-10-21T14:08:12 Joshua Snyder +18138929364 The number you are sending an SMS to,currently has no SMS capabilities. Needs Review
by AI
unclear
This is an automated carrier/system reply saying the number can't receive SMS, not a human response to the offer. (60%)
positive
—
2026-10-20T18:39:17 Crystal Chiaromonte +19546824196 Can i touch your butty so hrad you go on all fours and moennn Negative
by AI
not interested
Sexually harassing, trolling reply with no interest in the offer; treated as annoyance/insult. (70%)
positive
—
2026-10-20T18:18:51 Francinete Santoro +13055863353 Tks no need Negative
by AI
not interested
Polite explicit decline: 'Thanks, no need.' (95%)
positive
—
2026-10-20T17:51:48 Michele Halliday +19542348516 Pool has been completed last year Negative
by AI
not interested
Pool was already redone last year, implying no need for a remodel. (90%)
positive
—
2026-10-20T16:50:05 Alonso Escobar +19545993144 absolutely not Negative
by AI
not interested
An emphatic, explicit refusal of the quote offer. (97%)
positive
—
2026-10-19T19:51:54 Ryan Judd +14135358887 I live in fucking Massachusetts Negative
by AI
wrong person
Says they live in another state (Massachusetts), implying wrong person/property, with annoyance. (85%)
positive
—
2026-10-16T14:44:31 Tina Lubar +19545936125 Have a brand new pool. Don't contact me Negative
opt-out rule
opt out
Says pool is new and explicitly asks not to be contacted. (85%)
positive
—
2026-10-16T14:15:32 Daniel Dames +14127160427 You are hereby notified that I revoke any and all prior consent to receive calls, text messages, prerecorded messages, or automated communications from you and any affiliated parties. Demand is made that you immediately cease and desist all further communications to this telephone number. Any future calls or text messages after receipt of this notice may constitute violations of the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, and applicable state laws. I reserve all rights, remedies, claims, and causes of action available under federal and state law, including the right to seek statutory damages, attorney's fees, and injunctive relief where permitted. Do not contact me again except to confirm that my number has been placed on your internal do-not-call list and that no further communications will be sent. Negative
opt-out rule
opt out
Formal revocation of consent and demand to cease all communications under the TCPA. (98%)
positive
—
2026-10-16T13:33:31 David Dubin +19542951060 N Negative
by AI
not interested
A lone "N" most likely means "No" to the quote offer, though it is terse and slightly ambiguous. (60%)
positive
—
2026-10-15T17:41:07 Daniel Dames +14127168843 You are hereby notified that I revoke any and all prior consent to receive calls, text messages, prerecorded messages, or automated communications from you and any affiliated parties. Demand is made that you immediately cease and desist all further communications to this telephone number. Any future calls or text messages after receipt of this notice may constitute violations of the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, and applicable state laws. I reserve all rights, remedies, claims, and causes of action available under federal and state law, including the right to seek statutory damages, attorney's fees, and injunctive relief where permitted. Do not contact me again except to confirm that my number has been placed on your internal do-not-call list and that no further communications will be sent. Negative
opt-out rule
opt out
Formal revocation of consent and demand to cease all communications under TCPA. (99%)
positive
—
2026-10-15T17:40:52 Alena Giraud +19549931969 Too late, I remodeled our pool in 2024 Negative
by AI
not interested
They already remodeled their pool in 2024, so no need. (95%)
positive
—
2026-10-15T17:39:56 Daniel Jordan +19543837099 How about I remodel your butthole? Negative
by AI
not interested
Insulting, mocking reply indicates no interest. (90%)
positive
—
2026-10-15T15:18:57 Denise Siegel +19546472988 Not now Needs Review
by AI
later
"Not now" declines for the present but implies the door may be open later. (55%)
negative
—
2026-10-15T14:16:13 Michael Frey +19546121722 FUCK OFF Negative
by AI
not interested
Hostile, profane rejection with no explicit request to stop texting. (80%)
positive
—
2026-10-14T20:22:50 Rebecca Brownell +19545924888 We are not in Plantation any more. Negative
by AI
wrong person
They say they no longer live in Plantation, meaning they moved away from the property. (90%)
positive
—
2026-10-14T17:46:19 Craig Cala +19545486807 hey dave, my pool was remodeled 2 years ago.. but thank you Negative
by AI
not interested
Says the pool was already remodeled two years ago and politely declines. (95%)
positive
—
2026-10-14T17:38:02 Howard Tenen +19545403163 👎🏻 Negative
by AI
not interested
A lone thumbs-down emoji reads as a rejection of the offer, though it is not an explicit verbal no. (60%)
needs review
—
2026-10-14T17:05:49 David Buono +19546733650 Check back after Jan 1st...currently doing windows and doors Negative
by AI
later
Asks to check back after January 1st because they're busy with other home projects, leaving the door open. (90%)
positive
—
2026-10-14T16:12:37 Yves Durand +19546006503 𝓦𝓻𝓸𝓷𝓰 𝓹𝓮𝓻𝓼𝓸𝓷 Negative
by AI
wrong person
Stylized Unicode text reads "Wrong person". (90%)
needs review
—
2026-10-13T22:37:43 James Marsh +18508166000 I don't own Negative
by AI
wrong person
Recipient says they don't own the property, so the name or ownership record was wrong. (85%)
positive
—
2026-10-13T19:04:42 Simon Kakon +19544654040 Are you giving free blowjobs ? Negative
by AI
not interested
Crude, mocking reply showing annoyance rather than real interest in the offer. (80%)
positive
—
2026-10-12T15:26:11 Laurel Elsea +12487701787 Sold house 2years ago Negative
by AI
wrong person
Owner says they sold the house two years ago. (95%)
positive
—
2026-10-12T15:11:19 Joan Kaplan +19542583641 Sorry, I had it done about six months ago Negative
by AI
not interested
Says the pool work was already done six months ago, which counts as a no. (93%)
positive
—
2026-10-09T18:39:08 Frank Villares +12012207587 How did you get my # Needs Review
by AI
unclear
Only asks how they got the number, with no yes, no, or question about the offer. (85%)
positive
—
2026-10-09T17:06:56 Michael Grimme +15135058077 Wrong Michael, Dave. I live in Ky Negative
by AI
wrong person
Says they are the wrong Michael and live in another state. (95%)
positive
—
2026-10-08T19:38:05 Marcus Susen +14133487758 Dave who? Needs Review
by AI
unclear
Asking who the sender is, with no interest or refusal expressed, is like a bare 'who is this?'. (80%)
positive
—
2026-10-08T19:26:44 Scott Olsen +16469322492 Not in Fl right now. Dont think i'll do a pool remodel either in the foreseable future Negative
by AI
not interested
Says they don't plan a pool remodel in the foreseeable future, an explicit no. (85%)
positive
—
2026-10-08T18:43:48 Jeffrey Austin +19542887155 Some our house q week ago but the pool was just constructed during Covid. Negative
by AI
not interested
They say the pool is new (built during Covid), so no remodel is needed; the garbled start may mean they just bought the house. (75%)
positive
—
2026-10-08T15:42:30 Thomas Lee +14802862145 I live in California, now. Negative
by AI
wrong person
They moved out of state, so they no longer own the property or pool. (85%)
positive
—
2026-10-07T19:28:30 Robin Condell +19549149713 I am a Pool Contractor...so,no. Negative
by AI
not interested
Explicit no; the homeowner is a pool contractor and doesn't need the service. (95%)
positive
—
2026-10-07T19:03:26 Marc Reina +19546070838 Ok Positive
by AI
hot
A bare "Ok" counts as a yes to the quote offer. (90%)
needs review
Sent ✓
2026-10-07T18:51:05 John Lynch +15617078146 Live in a townhouse Negative
by AI
wrong person
Implies they live in a townhouse and likely have no pool, so the records are wrong. (70%)
positive
—
2026-10-07T18:51:03 Jon Freeman +12392098078 Really!? Wow! I'm nowhere near there. Scam elsewhere asshole Negative
by AI
not interested
Hostile reply calling it a scam and insulting the sender, with a hint they live elsewhere; this is an explicit no. (70%)
positive
—
2026-10-07T16:22:06 Sergio Santana +19546916961 No, but we from Paver Max can install all of your pool decks. Let's us know if you need an estimate. Negative
by AI
not interested
Declines the offer; the sender is a paver business pitching its own services, not a homeowner asking for backyard work. (80%)
positive
—
2026-10-07T14:30:19 Christopher Holton +18476683399 I live in Illinois Negative
by AI
wrong person
Says they live in another state, implying the property/pool isn't theirs. (80%)
positive
—