Live Campaign — Motta Pools

(Paul Motta)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
14568
Positive Reply Rate
0.8%
112 positive of 14568 sent
Appointment Booking Rate
0.1%
21 booked of 14568 sent
Total Cost
$207.30
$120.91 SMS + $86.39 leads · 14,568 texts
Cost per Reply
$0.23
883 replies
Cost per Positive
$1.85
112 positive
Cost per Booked
$9.87
21 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 14568 883 6.1% 112 0.8% 21 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
715/883
labeled
176 → 112
positives (old rules → AI)
0.77%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T20:52:03 Larry Flowers +19048850856 I live in New Smyrna Beach now. Negative
by AI
wrong person
Indicates they moved and no longer live at the property. (85%)
positive
—
2026-11-13T18:30:14 Richard Janusz +19049626345 Don't have a poo Negative
by AI
wrong person
Truncated 'Don't have a pool' means no pool, so wrong target. (88%)
positive
—
2026-11-13T15:56:31 Ronda Mackie +19044032574 Sorry but my pool was remodeled 3 yrs ago Negative
by AI
not interested
Says pool was already remodeled 3 years ago, a polite no. (93%)
positive
—
2026-11-13T15:55:30 Tracy Carter +19043341871 Not at all Negative
by AI
not interested
Explicit refusal of the remodel quote offer. (93%)
positive
—
2026-11-13T15:13:09 Frank Schurott +13212621039 Dave i live in Altamonte Springs Needs Review
by AI
unclear
The reply only states the sender lives in Altamonte Springs, with no clear yes, no, or question about the offer. (55%)
positive
—
2026-11-12T19:50:33 Jesse Carr +19045055031 Fuck no Negative
by AI
not interested
Explicit, hostile no to the remodel offer. (97%)
positive
—
2026-11-12T15:49:38 Steven Gaylord +19046077588 Don't own a pool... Negative
by AI
wrong person
Says they don't own a pool, so the record is wrong. (92%)
positive
—
2026-11-05T23:55:05 Mark Tharp +19043344104 If I had a pool, maybe. Update your real estate records 😎 Negative
by AI
wrong person
Says they don't have a pool and the records are wrong. (93%)
positive
—
2026-11-05T20:20:46 Adriana Toro +17274530742 My dad has a company and I'm not sure how you got my number? Negative
by AI
not interested
Implies they'd use their dad's pool company and questions how their number was obtained, which reads as a soft no rather than interest. (60%)
positive
—
2026-11-05T18:55:42 Marjorie Stone +19045364174 I no longer have an ungrounded pool. It was covered up years ago. Negative
by AI
wrong person
Pool was filled in/covered years ago, so they no longer have a pool. (90%)
positive
—
2026-11-05T18:35:20 Joshua Vidoli +19047424460 Hey Dave, all good the pool, but I do have a bunch of used equipment for sale if you are in the market? Mini excavators, skid steers, attachments, plate tamps, pumps, etc. please let me know if you want me to send you a list. Thank you! Negative
by AI
not interested
Says the pool is all good (a decline of the remodel) and pitches selling equipment back to the company instead. (88%)
positive
—
2026-11-05T18:22:02 David Lenhart +19042196529 I sold out Negative
by AI
wrong person
"Sold out" most likely means they sold the property, so they're no longer the owner. (75%)
positive
—
2026-11-05T17:13:26 Grisel Barreras +19044053947 That's what I do for living, hmu if you need subcontractors Negative
by AI
not interested
The replier is a fellow pool contractor offering subcontracting services, not a homeowner asking for a quote. (75%)
positive
—
2026-11-05T16:27:48 Alexander Heck +19044311856 Definitely cannot afford it Negative
by AI
not interested
The homeowner explicitly says they cannot afford a remodel, which is a clear decline. (88%)
positive
—
2026-11-05T16:14:09 Dennis Fedeli +19046071167 We had ours down 7years ago Negative
by AI
not interested
Says the pool was already redone 7 years ago, which is an implied no to the remodel offer. (75%)
positive
—
2026-11-05T16:00:06 Millard Brewster +19043700651 I'll keep you in mind. Negative
by AI
later
Polite deferral that leaves the door open for future contact. (80%)
positive
—
2026-11-04T19:23:35 Jonathan Gustavson +16198160070 Sorry Dave, We're in the middle of kitchen remodeling right now, and that pool's not in our focus at present. Thanks for reaching out. Negative
by AI
later
Busy with a kitchen remodel and says the pool isn't a focus 'at present', implying it could be later. (60%)
positive
—
2026-11-04T19:12:05 Lawrence Kates +19048147525 Hey Dave from Florida pool remodeling this is not Lawrence. This number was Lawrence's phone number. Why don't all you people get your shit together and your number is right if you think you know somebody look up their number make sure you got the right number. Negative
by AI
wrong person
Says they are not Lawrence and the number used to belong to him, with annoyance and no interest. (95%)
positive
—
2026-11-04T17:29:39 Trisha Riche +19048591246 Mine has already been remodeled Negative
by AI
not interested
Homeowner says the pool has already been remodeled, which is an implicit no to a remodel quote. (90%)
positive
—
2026-11-04T16:53:00 John Stevens +19047289684 Are you paying for a new pool for me Needs Review
by AI
curious
Asks a question about the offer (whether it's free/paid for), possibly tongue-in-cheek but engages with the offer. (55%)
positive
—
2026-11-04T15:55:48 Troy Askew +19042145722 Dave who? Needs Review
by AI
unclear
Asking who the sender is, with no interest or refusal expressed, is equivalent to a bare 'who is this?'. (85%)
positive
—
2026-11-03T21:35:43 Paul Coon +17575536895 Paul is STILL dead Negative
by AI
wrong person
The named recipient (Paul) has died, and the word 'STILL' suggests they've been texted before, so the message is reaching the wrong person. (88%)
positive
—
2026-11-03T19:51:29 Orlando Florete +19042335055 Not as of this time Negative
by AI
not interested
An explicit decline phrased as 'not at this time', which counts as a no. (88%)
positive
—
2026-11-03T19:38:44 Janet Beauvec +19043653561 I don't own a house why do you keep bothering me! Do your homework and see if someone actually owns property Negative
by AI
wrong person
Says they don't own a house, so the records point to the wrong person; annoyed but no explicit stop request. (85%)
positive
—
2026-11-03T19:31:49 Ryan Strickland +13368622100 Already remodeled Negative
by AI
not interested
Says the pool was already remodeled, which is a no to the remodel offer. (93%)
positive
—
2026-11-03T17:26:19 Kevin Pruitt +19046513685 Not right now. Maybe a year ir two Negative
by AI
later
Declines for now but leaves the door open by saying maybe in a year or two. (88%)
positive
—
2026-11-03T16:32:03 Carol Menzer +19046265093 Nopo Negative
by AI
not interested
"Nopo" is most likely a typo or playful variant of "Nope", an explicit no. (80%)
positive
—
2026-11-03T14:57:57 Stephanie Shepard +19122815374 We no longer own a home with a pool. And the pool we did own has just been redone. Negative
by AI
wrong person
They no longer own the home with a pool, so the text reached someone who isn't the current owner. (88%)
positive
—
2026-11-02T15:44:38 Valerie Turney +19042347567 I have a new pool Negative
by AI
not interested
Says pool is new, implying no need for remodel. (88%)
positive
—
2026-10-30T18:39:03 Harrison Sellars +12054350090 This isn't Harrison's number Negative
by AI
wrong person
Recipient says the number doesn't belong to the named person. (97%)
positive
—
2026-10-30T17:07:25 Arjang Moeini +19049930206 Www.Amerisbank.Com/ajmoeini Needs Review
by AI
unclear
The reply is just a bank URL with no clear connection to the pool quote offer, so the intent can't be determined. (80%)
positive
—
2026-10-30T15:35:47 Ryan Perry +13866790515 I wish can't afford it. Negative
by AI
not interested
Homeowner implies interest but declines because they can't afford it, which is an explicit no. (75%)
positive
—
2026-10-30T14:58:31 Nancy Vanpelt +19043188201 Am I being stalked? Needs Review
by AI
unclear
The reply expresses suspicion about being contacted, similar to 'how did you get my number', but contains no explicit no or opt-out. (60%)
positive
—
2026-10-30T14:55:30 Virgilia Nunez +19733938319 Sorry did it 2 yrs ago Negative
by AI
not interested
Says the pool was already redone two years ago, which is a no. (92%)
positive
—
2026-10-29T19:20:04 Shirley Marshall +19046070787 We are good Negative
by AI
not interested
"We are good" is a polite decline of the quote offer. (95%)
positive
—
2026-10-28T18:50:58 Paul Waitrovich +14147790636 I have a new pool... thx Negative
by AI
not interested
Homeowner says their pool is new, implying no need for a remodel. (93%)
positive
—
2026-10-28T18:31:03 Oriana Armstrong +19047049670 Thank you for contacting us, David, but no,Sir, we ate not intetrested at this time, Sir. Regards, the Armstrong family Negative
by AI
not interested
Explicitly says they are not interested at this time. (93%)
positive
—
2026-10-28T17:01:01 James Strausser +16464898176 Pass the pumpkin! 🎃 You got the pumpkin! Send this to 8 of your friends! No gc. Just copy and paste this to your friends. This started in Arkansas so don't be the one who stops the cycle!! Good luck! Needs Review
by AI
unclear
Reply is an unrelated chain message with no response to the quote offer. (90%)
negative
—
2026-10-28T15:36:23 Lemonia Rentfrow +19046318666 Thank you Dave but nothing is needed at this moment Negative
by AI
not interested
Polite decline stating nothing is needed at this moment. (88%)
positive
—
2026-10-26T16:45:40 Susan Driggs +19048132389 Ours was just complete! Negative
by AI
not interested
The homeowner says their pool was just completed, so they don't need a remodel. (92%)
positive
—
2026-10-24T13:37:07 William Herron +19048992644 I would but in this economy right now. It is not my priority so I do not want to waste any one's time so I will decline Negative
by AI
not interested
Explicitly declines the offer, citing the economy and that it isn't a priority right now. (80%)
positive
—
2026-10-23T19:22:00 Donna Brinkman +19548738637 Hi. Hope. Did it in 2020 Negative
by AI
not interested
Says 'Nope' (likely autocorrected to 'Hope') and that the pool was redone in 2020. (88%)
positive
—
2026-10-23T19:09:18 Gayle Hase +16158288840 OK. Positive
by AI
hot
A bare "OK" is treated as a yes to the quote offer. (90%)
needs review
from appts sheet
Sent ✓
2026-10-23T16:46:37 Kaitlyn Petrie +17323430345 Go fuck yourself, Dave. Negative
by AI
not interested
Insulting reply directed at the rep, a clear rejection. (93%)
positive
—
2026-10-23T15:37:49 David Camras +18182033717 Hey Needs Review
by AI
unclear
A bare greeting gives no indication of interest or disinterest. (85%)
positive
—
2026-10-23T13:41:37 Michael Brynildsen +19047133994 How did u get my number? Needs Review
by AI
unclear
Only asks how the number was obtained, with no interest or refusal expressed. (90%)
positive
—
2026-10-22T19:45:55 Kimberlee Cox +19048598012 Fuck off Negative
by AI
not interested
Hostile insult with no stop/unsubscribe request, which counts as a no. (85%)
positive
—
2026-10-22T18:56:47 Max Bass +19042190341 We just purchased a new pool Negative
by AI
not interested
They just got a new pool, so they don't need a remodel. (85%)
positive
—
2026-10-21T18:30:27 Wayne Waring +19046125964 Not at this point in time Negative
by AI
not interested
Polite decline without a specific future timeframe, matching 'Not at the moment' examples. (85%)
positive
—
2026-10-21T16:47:07 Mary Hoffman +19046123640 I think my pool is beyond help Needs Review
by AI
curious
The owner says the pool is in bad shape without saying no, which suggests real need and an opening for a remodel conversation. (55%)
positive
—
2026-10-21T15:08:16 Susan Ortiguera +19044037986 We've recently had this done Negative
by AI
not interested
Says the pool work was recently done, which is a decline like 'just remodeled'. (95%)
positive
—
2026-10-17T14:37:05 Joshua Becksmith +19043120898 321 318 5766 Positive
by AI
hot
Replying with a phone number implies they want to be called about the quote, though it's possible they are redirecting to another contact. (60%)
needs review
Sent ✓
2026-10-17T12:56:24 Renato Fuchs +18014272662 Hello there Dave Needs Review
by AI
unclear
A bare greeting with no indication of interest, disinterest, or any question about the offer. (85%)
positive
—
2026-10-17T03:56:15 Linda Meserve +19046088465 No not necessary but I am looking for a pool cleaning service that is not expensive Positive
by AI
hot
Declines the remodel but asks for pool cleaning service, which is a request for pool work and so a sales lead. (80%)
negative
Sent ✓
2026-10-16T19:54:19 Christine Bennett +12039180161 Where did you get this number Needs Review
by AI
unclear
Asks only how the number was obtained, with no yes or no and nothing about the offer. (85%)
positive
—
2026-10-16T16:03:08 Kathleen Moss +19049450723 Remove. Don't have or want pool Negative
opt-out rule
opt out
Asks to be removed and also says they have no pool. (88%)
positive
—
2026-10-16T01:49:18 Patrick O'riordan +14045096982 Maybe later Negative
by AI
later
Defers to a later time while leaving the door open. (90%)
positive
—
2026-10-15T14:37:50 Douglas Lareau +19048687224 Our pool is only five years old Negative
by AI
not interested
Says the pool is only five years old, so they don't need a remodel; that's an implicit no. (85%)
positive
—
2026-10-14T16:36:43 Peter Tuggle +19042196100 Perhaps next year if you want to circle back. Negative
by AI
later
Defers to next year and invites a follow-up, leaving the door open. (88%)
positive
—
2026-10-12T19:07:07 Stacey Rinaldi +13216521166 I am on the National Do Not Call Registry, which also applies to text messages. I am giving you this information as a courtesy. Do not contact me again. Negative
opt-out rule
opt out
Explicitly demands no further contact citing Do Not Call Registry. (98%)
positive
—
2026-10-12T16:44:29 Danielle Walp +19042078497 Sure. Just build me a pool and then I'll let you remodel it in 10 years. Negative
by AI
not interested
Sarcastic reply implying they have no pool to remodel; not a genuine yes. (60%)
positive
—
2026-10-12T16:09:02 Kevin Pass +16462344542 Don't need one Negative
by AI
not interested
Explicitly says they don't need a quote/remodel. (93%)
positive
—
2026-10-12T13:32:27 James Thompson +19042489971 Maybe next year. Negative
by AI
later
Defers to next year, leaving the door open. (88%)
positive
—
2026-10-09T19:20:46 Amandia Carnahan +19045712676 End Negative
by AI
opt out
"End" is a standard SMS opt-out keyword requesting to stop messages. (88%)
positive
—
2026-10-09T18:10:07 Stephen Dackiewicz +19042005263 Fuck off Negative
by AI
not interested
Hostile, insulting reply rejecting the outreach; no explicit opt-out wording. (85%)
positive
—
2026-10-08T16:05:53 Mary Hathy +19045634557 Go away Negative
by AI
opt out
"Go away" is a dismissive request to stop contact, effectively an opt-out. (60%)
positive
—
2026-10-08T15:09:44 Dustin Jarrett +17403910381 I live in Ohio Negative
by AI
wrong person
Says they live in another state, implying the property/pool isn't theirs. (80%)
positive
—
2026-10-07T18:59:02 Robin Pfalzgraf +16415690825 Ours isn't that old Negative
by AI
not interested
Homeowner disputes the pool's age, implying no need for a remodel, similar to 'pool is new'. (80%)
positive
—
2026-10-07T18:40:58 Allison Mccarty +13045933395 My pool is already sexier than your momma Negative
by AI
not interested
Insulting reply implying the pool doesn't need work, which is a clear no. (88%)
positive
—
2026-10-07T16:28:48 Thomas Mitchko +19045458843 Where the fuck are you getting my number Needs Review
by AI
unclear
An angry question about how they got the number, with no explicit no or opt-out request. (60%)
positive
—
2026-10-07T15:04:42 Thomas Chapman +19045369105 Removed ‌👍‌ from “ Hey Thomas, it's Dave from FL Pool Remodeling, we're in Saint Johns giving homeowners free pool remodel estimates. Would you be interested? ” Needs Review
by AI
unclear
This is an automated tapback notice saying a thumbs-up reaction was removed, so it carries no clear intent. (75%)
positive
—