Live Campaign — Pool and Spa Connection

(David Hanor)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
9722
Positive Reply Rate
0.4%
43 positive of 9722 sent
Appointment Booking Rate
0.1%
8 booked of 9722 sent
Total Cost
$138.34
$80.69 SMS + $57.65 leads · 9,722 texts
Cost per Reply
$0.17
814 replies
Cost per Positive
$3.22
43 positive
Cost per Booked
$17.29
8 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 9722 814 8.4% 43 0.4% 8 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
555/814
labeled
130 → 43
positives (old rules → AI)
0.44%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T21:24:07 Sergey Gorash +12532792444 I can do excavation 👍 Needs Review
by AI
unclear
The reply offers excavation services back rather than requesting pool work or a quote, so the intent is ambiguous (likely a contractor pitching). (55%)
positive
—
2026-11-13T20:06:52 John Barrett +18644770165 Never Negative
by AI
not interested
"Never" is an explicit, emphatic refusal of the remodel quote offer. (90%)
positive
—
2026-11-13T19:14:49 Michael Noctor +16155685366 Dave, It's Mike with Sod Pros, we are interested in fixing the yards after you're finished with your part. Let us know if you're interested. Give me a call at 864-631-TURF(8873) Needs Review
by AI
unclear
A sod/turf business is pitching a partnership back to the pool company, not a homeowner asking for work, so it isn't a lead and doesn't fit another label. (60%)
positive
—
2026-11-13T18:36:48 Katherine Tedeschi +18642022173 Hey Dave Needs Review
by AI
unclear
The reply is only a greeting, with no yes, no, or question about the offer. (85%)
positive
—
2026-11-13T18:31:17 Noah Davis +18645536863 What makes you think I have a pool dav Negative
by AI
wrong person
Reply questions whether they have a pool at all, implying the record is wrong, similar to 'What pool?'. (70%)
positive
—
2026-11-13T18:12:34 Jonathan Swanson +18642933953 Brother I live in an apartment lol Negative
by AI
wrong person
Lives in an apartment, so has no pool or home matching the record. (88%)
positive
—
2026-11-13T16:59:40 Joseph Dupuy +18453375937 Hey, this is Joseph's kid. He doesn't have a pool so he probably won't need it remodeled. But check out this pic of my dog running with scissors. Anyways, have a nice day! Negative
by AI
wrong person
Reply says the named owner doesn't have a pool, so the outreach reached the wrong person. (88%)
positive
—
2026-11-13T16:57:47 Bradley Whaley +19108402835 Fuck off Negative
by AI
not interested
Insulting, hostile rejection of the offer. (90%)
positive
—
2026-11-13T15:19:24 Maria Lanterman +17608801890 I don't Needs Review
by AI
unclear
"I don't" is ambiguous: it could mean not interested, or that they don't have a pool, and it has no clear context. (50%)
positive
—
2026-11-13T14:51:31 Kacie Richardson +18647878708 Ok Positive
by AI
hot
A bare "Ok" is treated as a yes to the remodel quote offer. (93%)
needs review
Sent ✓
2026-11-12T22:15:13 Ann Binford +14102593859 Since we don't have a pool I don't think we would be interested! 😀 Negative
by AI
wrong person
Homeowner says they don't have a pool, so the record is wrong. (88%)
positive
—
2026-11-12T20:39:11 Lisa Trudeau +12034177557 Don't own a pool Negative
by AI
wrong person
The sender says they don't own a pool, so the outreach reached the wrong person. (90%)
positive
—
2026-11-12T20:26:48 Elizabeth Reinoehl +15403350760 I would be if I had a pool Negative
by AI
wrong person
Says they don't have a pool, so the remodel offer doesn't apply. (88%)
positive
—
2026-11-12T19:55:54 Leslie Wamack +18644447276 If you can find a pool at my house you can give me an estimate to remodel it. Negative
by AI
wrong person
Sarcastic reply indicating there is no pool at the house. (80%)
positive
—
2026-11-12T19:53:23 Melissa Golden +17193133376 Probably, If only I had a pool 🤔 Negative
by AI
wrong person
The sender jokes they would 'probably' be interested but says they don't actually have a pool. (88%)
positive
—
2026-11-12T19:13:39 Jason Semanyk +14844290413 I have an above ground pool Needs Review
by AI
unclear
The homeowner says they have an above-ground pool, which neither accepts nor declines the remodel offer and doesn't clearly signal a lead. (50%)
positive
—
2026-11-12T19:00:42 Matthew Truesdale +18647872198 We don't have a pool, Dave. So, no--a free remodel estimate is not something we need. Negative
by AI
wrong person
Homeowner says they don't have a pool, so the records-based targeting was wrong. (90%)
positive
—
2026-11-12T18:29:17 Kristie Hiner +13039018148 Do I get a free pool too? Needs Review
by AI
unclear
Sounds like a joke or sarcastic quip about the free offer, not a real question about the work or a clear yes or no. (50%)
positive
—
2026-11-12T18:14:50 Joann Baird +19256994765 Do you redo decks? We will be thinking about this next spring. JoAnn Baird 9 Arabian Way Simpsonville 925-699-4765 Not now. Positive
by AI
outdoor living
Asks about redoing decks and gives contact info for next spring; deck work is an outdoor living lead. (72%)
negative
Sent ✓
2026-11-12T17:12:15 Scott Hiner +13039088385 What pool? Negative
by AI
wrong person
"What pool?" indicates they have no pool, which the rules list explicitly as wrong_person. (85%)
positive
—
2026-11-12T17:09:52 Ann Costanza +16319469021 Hello I am selling the house in simpsonville , but I am actually looking for a pool company for walhalla Positive
by AI
hot
Although they are selling the house the outreach targeted, they say they are looking for a pool company for another property in Walhalla, which makes this a sales lead. (85%)
negative
Sent ✓
2026-11-12T16:21:36 Chris Pawelczyk +18644443061 Sorry, we don't have or want a pool but thanks Negative
by AI
wrong person
They say they don't have a pool, so the records are wrong for this homeowner. (85%)
positive
—
2026-11-12T15:09:40 Richard Kolasa +19736709401 This phone does not accept text messages, please call instead. This is an automatic reply. Needs Review
by AI
unclear
Automated reply saying the phone doesn't accept texts; no expression of interest or rejection. (80%)
positive
—
2026-11-12T14:31:23 Gregory Mcardle +19545923460 Oh god no, just sold a house with a pool Negative
by AI
wrong person
They sold the house with the pool and explicitly decline, so it's a sold/moved situation. (75%)
positive
—
2026-11-12T12:01:10 Kace Lazurick +18644156622 Hell no Negative
by AI
not interested
An emphatic, explicit refusal of the quote offer. (97%)
positive
—
2026-11-11T18:16:42 Daniel Kenya +18642791356 Not at the moment Negative
by AI
not interested
Explicitly declines the offer for now, which the rules list as a no. (88%)
positive
—
2026-11-11T16:21:36 Jeffery Dunning +18643164896 Hell no Negative
by AI
not interested
An emphatic, explicit refusal of the remodel quote offer. (97%)
positive
—
2026-11-11T15:47:04 Lou Fishbeck +18649212337 I used to live in the house with inground pool. It was with my children and her husband and my children enjoyed it immensely not for us right now. Negative
by AI
wrong person
They no longer live in the house with the pool, and it is 'not for us right now.' (75%)
positive
—
2026-11-10T20:53:43 Chadwick Walton +18649784706 Maybe advertise to someone who actually has a pool 🤷‍♂️ Negative
by AI
wrong person
Sarcastically says they don't have a pool. (88%)
positive
—
2026-11-10T20:45:38 Brandi Gowan +18645424482 Fuck off Negative
by AI
not interested
An insult or annoyed dismissal with no request to stop texting counts as a no. (85%)
positive
—
2026-11-10T19:34:10 Kathy Pearson +18642797020 Don't have a oool Negative
by AI
wrong person
Says they don't have a pool (typo 'oool'). (92%)
positive
—
2026-11-10T19:31:49 Francis Creel +18646801079 If we get one we will call you . Negative
by AI
later
Defers to a possible future need and says they'll call if ready, leaving the door open. (60%)
positive
—
2026-11-10T17:47:02 Edward Epton +18647649323 If you can find our pool, you go ahead and remodel it Negative
by AI
wrong person
Sarcastic reply implying they have no pool, so the records are wrong. (60%)
positive
—
2026-11-10T16:46:55 Paul Wolfe +18645803369 Who is Paul Negative
by AI
wrong person
The reply suggests the recipient isn't Paul, the name used in the text, so the name is likely wrong. (75%)
positive
—
2026-11-10T16:24:50 Jennifer Frady +18647069999 What makes you think I have a pool? Negative
by AI
wrong person
Questions having a pool at all, similar to 'What pool?', implying no pool. (70%)
positive
—
2026-11-10T15:21:31 Katelyn Brown +18645423873 I rent but thanks Negative
by AI
wrong person
Replier is a renter, not the homeowner, so not the right decision-maker. (75%)
positive
—
2026-11-10T15:13:53 Jignesh Patel +18643586159 As you know I'm a huge pool guy Needs Review
by AI
unclear
Ambiguous statement with no clear yes, no, or question about the offer. (60%)
positive
—
2026-11-09T20:50:02 George Brown +18644979069 Pool ? Needs Review
by AI
unclear
"Pool ?" could mean confusion over having a pool or just a request for clarification, so the intent is ambiguous. (55%)
positive
—
2026-11-09T20:24:40 Angela Thi +18643573547 This isn't Angela Negative
by AI
wrong person
Recipient says they are not the named person, with no interest expressed. (95%)
positive
—
2026-11-09T19:28:34 Barbara Laboone +18649787930 Don't even own a pool Negative
by AI
wrong person
Says they don't own a pool, so the outreach reached the wrong person. (88%)
positive
—
2026-11-09T19:17:54 Patrick Thompson +18646067715 You know this aint patrick, how yall jews got my new number. Negative
by AI
wrong person
The sender says they are not the named person (and includes an antisemitic slur), with no interest in the quote. (85%)
positive
—
2026-11-09T17:02:57 Mimi Vang +18646125277 I don't own a pool. Negative
by AI
wrong person
Recipient says they don't own a pool, so the records are wrong. (90%)
positive
—
2026-11-09T16:19:11 Amanda Parcesepe +17205569579 Stoo Negative
by AI
opt out
"Stoo" is almost certainly a typo for "Stop", which is an opt-out request. (85%)
positive
—
2026-11-09T15:17:49 Jason Webb +18643843247 Sure if you can find a pool in my backyard do anything you want to it Negative
by AI
wrong person
Sarcastic reply indicating they have no pool; the 'sure' is not a genuine yes. (80%)
positive
—
2026-11-09T15:11:38 Michael Wilcox +18645803064 Don't have pool Negative
by AI
wrong person
Recipient says they don't have a pool, so the records-based targeting is wrong for them. (93%)
positive
—
2026-11-06T22:55:53 Fred Redmon +18649796992 I do not have a fucking pool. And do not want a fucking pool Negative
by AI
wrong person
Says they don't have a pool (with annoyance), so the record is wrong. (85%)
positive
—
2026-11-05T20:08:50 Jeffrey Turner +18649064413 Maybe...if I had a pool. And it was old. Negative
by AI
wrong person
The sender jokes that they don't have a pool, so the records were wrong. (88%)
positive
—
2026-11-05T19:53:29 Jessica Rowekamp +15133003112 We don't own a pool Negative
by AI
wrong person
Says they don't have a pool, so the public records were wrong. (90%)
positive
—
2026-11-05T19:21:16 Shawn Maguire Price +18644046732 Stoo Negative
by AI
opt out
"Stoo" is almost certainly a typo for "Stop," an opt-out request. (80%)
positive
—
2026-11-05T16:23:51 Ralph Scott +18649075033 I have a septic system. I'm waiting for the county to bring a sewer system to my subdivision. My septic drain lines cover my backyard. Needs Review
by AI
later
They explain the backyard is blocked by septic drain lines until the county brings sewer, which reads as not now but possibly later. (50%)
positive
—
2026-11-05T15:55:21 Douglas Blake +18649189607 Thank you for the offer. We have no interest. Regards. Negative
by AI
not interested
The reply politely but explicitly says they have no interest in the offer. (97%)
positive
—
2026-11-05T15:14:05 Jeffrey Toth +18645679190 I live in an apartment. Check with them Dave Negative
by AI
wrong person
Lives in an apartment, so they don't own the pool and point Dave to the property management instead. (88%)
positive
—
2026-11-05T15:03:08 Robert Sullivan +18646400248 I do t have a pool or a job. Negative
by AI
wrong person
Says they don't have a pool (typo for 'don't'). (88%)
positive
—
2026-11-05T14:54:43 Peter Zeller +18649073716 Yeah - we just keep having trouble getting scheduled. My calendar isn't compatible with yours. Needs Review
by AI
unclear
Starts with 'Yeah' but sounds like a reply about an existing scheduling issue rather than a clear response to the quote offer, so intent is ambiguous. (50%)
positive
—
2026-11-05T01:55:17 Debra Henderson +18646039272 Yes if I had a pool Negative
by AI
wrong person
The reply says they have no pool, so the "yes" is conditional on something that isn't true. (85%)
positive
—
2026-11-05T00:03:05 Linda King +18649053595 Might be if I had a pool and lived in Piedmont but I don't. Negative
by AI
wrong person
Says they don't have a pool and don't live in the area. (93%)
positive
—
2026-11-04T19:57:23 Jennie Miller +18649806659 Ok Positive
by AI
hot
A bare "Ok" counts as a yes to the free remodel quote offer. (92%)
needs review
Sent ✓
2026-11-04T19:36:13 Sabrina Grimaldi +13129331739 Would love to have a pool to remodel. But I don't Negative
by AI
wrong person
Homeowner says they don't have a pool, so the remodel offer doesn't apply. (93%)
positive
—
2026-11-04T18:40:08 Gary Moneypenny +18642750693 Did you check to see if I had a pool? Get a grip dude! 🤦‍♂️🤦‍♂️🤦‍♂️ Negative
by AI
wrong person
Implies they don't have a pool, with annoyance. (80%)
positive
—
2026-11-04T17:31:07 Valerie Miller +18644306602 Thx but no Negative
by AI
not interested
The reply is an explicit, polite no to the remodel quote offer. (98%)
positive
—
2026-11-03T21:32:38 Patricia Atkins +18642849051 I've in condo Negative
by AI
wrong person
Says they live in a condo, implying no private pool and that the records are wrong. (70%)
positive
—
2026-11-03T19:08:37 Wendy White +13362872429 Pool? I have all the sticks that I need Needs Review
by AI
unclear
The reply seems to joke about the word "pool" (perhaps pool cues/sticks) and gives no clear yes, no, or wrong-person signal. (55%)
positive
—
2026-11-03T01:48:25 Charles Davis +18643508840 💩 know Negative
by AI
not interested
A poop emoji with "know" (likely meant "no") reads as a dismissive, insulting refusal. (60%)
positive
—
2026-11-02T19:16:15 James Scheiner +18643137927 Sorry Dave. Don't own a pool. Negative
by AI
wrong person
Recipient says they don't own a pool. (92%)
positive
—
2026-11-02T19:11:55 Michael Claussen +13106195308 Thank you but we do not have nor do we want a pool. Negative
by AI
wrong person
The homeowner says they have no pool, which marks the record as wrong, and they also decline outright. (85%)
positive
—
2026-11-02T17:31:01 Dexter Jolley +18646302970 I would be interested if I had a pool. Negative
by AI
wrong person
The sender indicates they don't have a pool, so the outreach reached the wrong person or property. (88%)
positive
—
2026-11-02T16:58:15 Michael Brooks +14083733211 Fick mo Needs Review
by AI
unclear
Garbled text, possibly a typo for an insult, but there is no clear meaning or explicit no. (55%)
positive
—
2026-11-02T15:04:29 Anne Kardos +18649915315 Anne? Needs Review
by AI
unclear
The reply just questions the name the text used, with no yes, no, or clear wrong-person statement. (60%)
positive
—
2026-11-02T14:58:14 Bruce Butler +18644449627 Please send me your address and I'll come by and give you an estimate for a new Garage Door Negative
by AI
not interested
The sender is pitching their own garage door service back to the pool company rather than responding to the pool quote offer, so this isn't a lead. (60%)
positive
—
2026-11-02T14:47:37 Johnny Moore +18033153422 If you did your homework you'd know i don't even have a pool! Negative
by AI
wrong person
Homeowner says they don't have a pool, with annoyance. (90%)
positive
—
2026-11-02T14:32:21 Stephen Crocker +18646402223 Don't have one, don't want one Negative
by AI
wrong person
Says they don't have a pool, so the outreach doesn't apply to them, and they also decline. (80%)
positive
—
2026-10-30T19:16:03 Jillian Turner +16034593633 I ain't got pool money Negative
by AI
not interested
Homeowner says they can't afford pool work, an implicit but clear no. (80%)
positive
—
2026-10-30T18:04:02 James Benson +18642305099 Thanks however we have no need at this time. Negative
by AI
not interested
Polite explicit decline stating no need at this time. (88%)
positive
—
2026-10-30T17:58:43 Heath Ostebee +18642755675 What kind of remodeling are we looking at for a man that does not have a pool Negative
by AI
wrong person
The sender says they don't have a pool, which falls under the no-pool-anymore rule; the question itself reads as sarcastic. (80%)
positive
—
2026-10-30T17:23:00 Mario Ercolini +18643863893 We buried our pool Negative
by AI
wrong person
They no longer have a pool because it was buried, which counts as filled in. (90%)
positive
—
2026-10-30T17:06:18 Barbara Stio +12019248487 We don't allow pools Negative
by AI
wrong person
The reply suggests no pool exists at the property (for example, an HOA or rental that doesn't allow pools), so the records are wrong. (60%)
positive
—
2026-10-30T14:46:39 Jeannie Kennedy +18649071618 I dont own a home. Negative
by AI
wrong person
Says they don't own a home, so the records reached the wrong person. (88%)
positive
—
2026-10-30T14:10:47 Denny Myers +18643879718 I am good but thank you Negative
by AI
not interested
A polite decline ("I am good but thank you"), similar to "We're good thanks". (93%)
positive
—
2026-10-29T19:25:45 Cameron Langley +18649159502 FUCK OFF Negative
by AI
not interested
Hostile, explicit rejection without a specific opt-out request. (85%)
positive
—
2026-10-29T18:35:45 Zachary Mcghee +12514228298 Can you give me an estimate on how much it'll cost you to blow me? Negative
by AI
not interested
Crude, mocking sexual insult rather than a genuine request about pool work; treated as annoyance. (85%)
positive
—
2026-10-29T18:33:22 Harry Rucker +18649582541 this isnt harry Negative
by AI
wrong person
Recipient says they are not the named person, with no interest expressed. (95%)
positive
—
2026-10-29T17:28:37 Martha Timberlake +18645673888 Don't have one Negative
by AI
wrong person
Homeowner says they don't have a pool. (85%)
positive
—
2026-10-29T16:51:01 Cory Tysl +18646178276 Sure I'd love to remodel the pool we don't have Negative
by AI
wrong person
The 'sure' is sarcastic: the person says they have no pool, so it is not a real yes. (80%)
positive
—
2026-10-28T20:53:27 Pat Elgin +18648841762 We have had a pool guy for a very long time .....thanks tho Negative
by AI
not interested
Polite decline, saying they already have a long-time pool guy. (88%)
positive
—
2026-10-28T19:54:05 Robert Bridges +18642708380 Got new pool Negative
by AI
not interested
Homeowner says they recently got a new pool, so they don't need a remodel. (88%)
positive
—
2026-10-28T19:13:56 Shay Dennis +14253620187 Not me Negative
by AI
wrong person
"Not me" most likely means they aren't the person named in the text, i.e., wrong person. (75%)
positive
—
2026-10-28T19:02:12 Teresa Cheung +18036051194 Jesus christ Needs Review
by AI
unclear
An exclamation of annoyance or surprise with no explicit no or other clear intent. (55%)
positive
—
2026-10-28T17:55:19 Ronald Gillis +18642448418 The number you are sending an SMS to,currently has no SMS capabilities. Needs Review
by AI
unclear
This is an automated carrier/system reply saying the number can't receive SMS, not a human response to the offer. (60%)
positive
—
2026-10-28T15:55:57 Joshua Hedden +16785229306 We don't even have a pool Negative
by AI
wrong person
The recipient says they don't have a pool, so the property record is wrong. (93%)
positive
—
2026-10-28T15:43:15 Richard Mahaffey +18643638780 We live in a condo. Ty for asking. Negative
by AI
wrong person
They live in a condo, which implies no private pool, so the records targeted the wrong person or property. (80%)
positive
—
2026-10-28T14:46:15 Hugh Brock +18643253368 How much to fill it with dirt and plant tomatoes ? Needs Review
by AI
curious
The homeowner asks a pricing question about filling in the pool, which reads as half-joking but could be a real pool-removal lead. (55%)
positive
—
2026-10-27T17:55:28 Wayne Gassaway +18649915740 My name is not Wayne and the real Wayne doesn't even have a pool you fool Negative
by AI
wrong person
The recipient says they are not Wayne and that the real Wayne has no pool, so the name on file is wrong. (93%)
positive
—
2026-10-27T17:42:12 David Limbaugh +18642709286 I guess not, since I don't have and don't want a pool! Negative
by AI
wrong person
Homeowner says they don't have a pool, which falls under no pool at the property. (85%)
positive
—
2026-10-27T16:20:18 Joshua Harr +18055099662 Fuck no Negative
by AI
not interested
Explicit, emphatic refusal of the quote offer. (97%)
positive
—
2026-10-27T15:56:07 Trisha Russell +16187921002 Where are you people getting my number from? Needs Review
by AI
unclear
Asks only how they got the number, with no explicit no or interest in the offer. (80%)
positive
—