Live Campaign — SCV Pools

(Kenneth M Pompeo)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
12432
Positive Reply Rate
0.5%
64 positive of 12432 sent
Appointment Booking Rate
0.2%
21 booked of 12432 sent
Total Cost
$176.91
$103.19 SMS + $73.72 leads · 12,432 texts
Cost per Reply
$0.30
597 replies
Cost per Positive
$2.76
64 positive
Cost per Booked
$8.42
21 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 12432 597 4.8% 64 0.5% 21 0.2%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
508/597
labeled
151 → 64
positives (old rules → AI)
0.51%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-02T19:58:51 Susan Moses +18182943853 Thanks Dave but I got my pool done earlier this year Negative
by AI
not interested
Homeowner says the pool was already done earlier this year, so this is a polite no. (95%)
positive
—
2026-10-30T21:22:21 Andrea Polak +18185852358 Where did you get this number from? Because my guess is you are a bot looking for searching one word approval or denial answers. How do you even know whether I do or I don't have a pool? Needs Review
by AI
unclear
Suspicious questions about how they got the number and whether it's a bot, with no explicit yes or no. (75%)
negative
—
2026-10-30T20:40:53 Sanjay Kumar +16269935485 When can you stop by? Positive
by AI
hot
Asks when the rep can visit, which is a clear yes to the quote. (97%)
negative
from appts sheet
Sent ✓
2026-10-30T20:36:50 James Cederholm +16614363017 Fuck off Negative
by AI
not interested
Hostile insult with no request to stop texting, which counts as a clear no. (85%)
positive
—
2026-10-30T19:12:10 Lisette Larez +18186406763 We are not needing that now Negative
by AI
not interested
The homeowner explicitly declines, saying they don't need it now, which matches past 'Not now' replies labeled negative. (80%)
positive
—
2026-10-29T16:50:19 Hermine Halajyan +18184389846 The number you are sending an SMS to,currently has no SMS capabilities. Needs Review
by AI
unclear
This is an automated carrier/system auto-reply, not a human response, so intent cannot be determined. (60%)
positive
—
2026-10-28T21:29:19 Anita Dermartirosian +16612696153 If you still in the neighborhood this Friday you can stop by Positive
by AI
hot
Homeowner invites the rep to stop by Friday, which is a request for a visit. (92%)
negative
from appts sheet
Sent ✓
2026-10-28T17:33:11 Kara Monson +16612026825 not from california Negative
by AI
wrong person
Says they're not from California, implying the wrong person or location for this outreach. (72%)
positive
—
2026-10-28T09:30:32 Sharon Kim +14043983685 Hey Sharon, it's Dave from CA Pool Remodeling, we're in Valencia giving homeowners free pool remodel estimates. WoHey Sharon, it's Dave from CA Pool Remodeling, we're in Valencia giving homeowners free pool remodel estimates. Would you be interested?3uld you be interested? Needs Review
by AI
unclear
The reply just echoes the outbound message garbled, likely an auto-reply or error, with no clear intent. (80%)
positive
—
2026-10-27T21:24:37 Irese Moxley +16617141178 Hey Dave, you've reached Irese's husband. Leave us alone. Thanks so much. 🙏 Negative
by AI
opt out
Explicitly asks to be left alone, which is a request to stop contact. (80%)
positive
—
2026-10-27T17:46:10 Doddahosahalli Maregowda +18189210848 I don't have pool. Negative
by AI
wrong person
The recipient says they don't have a pool, so the record is wrong for them. (93%)
positive
—
2026-10-26T22:40:47 William Mallery +13233606651 Maybe in like 15/20 years Negative
by AI
later
Leaves the door open but only in the very distant future (15-20 years), effectively a soft not-now. (60%)
positive
—
2026-10-26T22:14:26 Deborah Mansfield +18184385950 Sorry, we demolished the pool in the 90s Negative
by AI
wrong person
Homeowner says the pool was demolished decades ago, so there is no pool to remodel. (93%)
positive
—
2026-10-26T22:03:23 Melinda Bettencourt +14109913405 Will keep number for future estimate thanks! Negative
by AI
later
Homeowner is saving the number for a future estimate, so not now but the door is left open. (88%)
positive
—
2026-10-26T20:14:02 Kalyan Venkat +18188621280 Remodeling done in September Negative
by AI
not interested
Says the pool remodel was already completed in September, so no need. (88%)
positive
—
2026-10-26T19:07:47 Cindy Libonati +18184214468 I already remodeled mine but I'm a Realtor and will keep your information! Thx Negative
by AI
not interested
Says they already remodeled their pool; keeping the info as a Realtor is not a personal lead. (80%)
positive
—
2026-10-23T23:00:02 Natalie Ebneshahidi +18184569192 this is your 500th message to me bruh if you keep messaging me i will report you to the police Negative
by AI
opt out
Annoyed recipient demands the texts stop and threatens to report, which is effectively a request to stop messaging. (85%)
positive
—
2026-10-23T19:30:54 Lisa Leids +13109362548 Hi! We are not in the market for a pool remodel but thanks for reaching out. Negative
by AI
not interested
Politely says they are not in the market for a pool remodel. (96%)
positive
—
2026-10-21T19:31:38 Cynthia Margolis +18183892441 Hi Dave, I don't live in Tarzan anymore. Negative
by AI
wrong person
Says they no longer live at that location (moved). (93%)
positive
—
2026-10-21T18:00:01 Jacob Shepherd +16619046881 How did you get my phone number Needs Review
by AI
unclear
Asks only how they got the number, with no yes, no, or question about the offer. (85%)
positive
—
2026-10-21T17:59:26 Sara White +16615421484 Fuggggg nah mah boi Negative
by AI
not interested
Slangy but explicit "nah" declining the offer. (90%)
positive
—
2026-10-20T22:31:07 Steven Sero +13057885133 No we do not need a remodel. Negative
by AI
not interested
The homeowner explicitly declines, saying they do not need a remodel. (97%)
positive
—
2026-10-20T22:22:44 Ammar Nouri +18057011756 Hello Needs Review
by AI
unclear
A bare greeting gives no indication of interest or disinterest. (85%)
positive
—
2026-10-20T17:51:07 Farhad Hakakha +18184000775 Commercial too Needs Review
by AI
curious
The reply "Commercial too" reads as asking whether the company also handles commercial pools (or saying they have one), which suggests possible interest but is ambiguous. (50%)
positive
—
2026-10-19T21:40:46 Donny Carbajal +16613737124 Thank you, no... Negative
by AI
not interested
Polite explicit decline. (97%)
positive
—
2026-10-19T18:38:50 Grant Halsing +14156020616 How did you come by our name and number? Needs Review
by AI
unclear
Only asks how they got the contact info, with no interest or refusal expressed. (85%)
positive
—
2026-10-19T17:19:53 David Hubert +16612209731 let me know if you need HVAC Negative
by AI
not interested
The replier is pitching their own HVAC services back rather than showing any interest in pool or outdoor work, which amounts to an implicit no. (60%)
positive
—
2026-10-16T20:21:05 James Larkin +18569529352 Are you providing carnal favors Needs Review
by AI
not interested
Mocking or trolling reply that shows no genuine interest in the pool offer, so it reads as annoyance. (55%)
positive
—
2026-10-16T17:03:31 Paul Legler +16616441768 Paul is not associated with this phone and I don't live in your area. Best wishes to. Negative
by AI
wrong person
Says Paul isn't associated with this number and they don't live in the area. (95%)
positive
—
2026-10-15T23:20:11 Shatha Matni +18186184355 Thank you We are a contractors Needs Review
by AI
unclear
Reply says they are contractors, with no clear yes or no on the quote offer. (55%)
positive
—
2026-10-15T20:43:22 Richard Stern +16465745616 Sorry, but no. Negative
by AI
not interested
Explicit polite decline. (97%)
positive
—
2026-10-15T20:12:57 Lisa Engle +18054280131 I have one. Thx Negative
by AI
not interested
Says they already have one (likely a pool company or recently done) and thanks, implying no need. (60%)
positive
—
2026-10-15T19:33:08 Kamran Esmailzadeh +13109958256 You are the 11th pool guy that has texted me. Whoever sold you the lead is fucking you over Negative
by AI
not interested
Annoyed reply complaining about repeated pool texts, implying no interest. (80%)
positive
—
2026-10-15T00:08:36 Ken Wandel +18058574269 Hi Chad, spoke with Bill. Had the procedure done no results yet. I'll let you know if I hear anything else. He is scheduled to be released tomorrow depending upon the results of his test Needs Review
by AI
unclear
The reply seems to be a misdirected personal message about someone's medical procedure and has nothing to do with the pool offer. (85%)
positive
—
2026-10-14T21:24:03 Cade Ebenhoch +18053281231 Don't own a house Negative
by AI
wrong person
Recipient says they don't own a house, so the records-based outreach reached the wrong person. (88%)
positive
—
2026-10-14T18:59:03 Peter Bullen +13108690477 Sorry, but in today's world your estimate should indeed be FOC. I am surprised that some still think they can take money for offering their services. Will note your number for future reference. Negative
by AI
later
Grumbles about free estimates but says they'll note the number for future reference, leaving the door open. (70%)
positive
—
2026-10-14T18:22:37 Deborah Hawkins +16613731510 We did ours 2 yrs ago. Thanks Negative
by AI
not interested
Pool was redone two years ago, a polite decline. (93%)
positive
—
2026-10-14T18:00:19 Lizandro Mercado +16616002440 Hi. No. I have a pool already. Negative
by AI
not interested
Explicit no; they misread the offer, but the decline is clear. (88%)
positive
—
2026-10-14T17:28:58 Joanna Krycler +18182314178 Please take my number off. Thank you Negative
opt-out rule
opt out
Explicitly asks to have their number removed. (97%)
positive
—
2026-10-14T17:07:19 Robert Stannard +17472354761 Ya les dije Que no soy Robert lo siento yo soy cruz marcas tienes tu numero equibocado Negative
by AI
wrong person
Spanish reply saying they already told you they're not Robert and it's the wrong number. (95%)
positive
—
2026-10-13T21:49:02 Mark Dundon +18057954497 Not really looking at a remodel right now but not a bad idea to check it out. Our pool is 24yo. Negative
by AI
later
Not looking right now but open to checking it out in the future, door left open. (60%)
positive
—
2026-10-13T21:47:10 Helen Papadopoulos +18182727123 Hi Helen died last weekend. Negative
by AI
wrong person
The addressed homeowner has died, so the intended recipient can't be reached. (85%)
positive
—
2026-10-13T21:18:32 Walt Ellsworth +16612579811 Interested but not ready to do anything yet Negative
by AI
later
Expresses interest but says not ready yet, leaving the door open for future contact. (72%)
positive
—
2026-10-13T21:00:11 Maria Abal +16617142215 Home sold Negative
by AI
wrong person
Recipient says the home was sold, so they no longer own the property. (95%)
positive
—
2026-10-13T20:27:32 Jerome Brent +18053121504 Ok Positive
by AI
hot
A bare "Ok" counts as a yes to the quote offer. (90%)
needs review
Sent ✓
2026-10-13T18:21:41 Carol Houser +18052081257 I don't have or want a pool Bug the owner. Negative
by AI
wrong person
Says they don't have a pool and aren't the owner, directing outreach to the actual owner. (85%)
positive
—
2026-10-13T18:17:28 Charles McCutchan +18052089817 Go away Negative
by AI
opt out
"Go away" is a dismissive request to stop contact, closest to an opt-out. (60%)
positive
—
2026-10-13T18:12:02 Monserrat Miranda +18058446722 have a pool al Needs Review
by AI
unclear
Fragmentary reply 'have a pool al' with no clear yes, no, or question about the offer. (55%)
positive
—
2026-10-13T17:47:49 Alexander Attalla +18184007664 Delete me number to ensure no legal action follows. Negative
by AI
opt out
Asks to delete their number and threatens legal action, a clear opt-out request. (97%)
positive
—
2026-10-12T21:21:28 Joshua Davis +18184481156 Fuck you Negative
by AI
not interested
Insult/annoyance indicates a clear rejection of the offer. (90%)
positive
—
2026-10-12T19:39:50 Mark Peterson +18053384577 Had it done 2yrs ago Negative
by AI
not interested
The owner says the pool was already redone two years ago, which is an implicit no. (90%)
positive
—
2026-10-12T19:16:38 Jeffrey Dyer +17147456009 Thanks for reaching out, but we are not in the market for a pool remodel right now. Negative
by AI
not interested
Polite explicit decline; 'right now' is a soft no without a clear future intent. (80%)
positive
—
2026-10-12T17:30:22 Wajdi Sunnaa +16616456196 Jones's Needs Review
by AI
unclear
A lone surname with no clear intent; could be correcting the name, but that's ambiguous. (60%)
positive
—
2026-10-09T21:37:28 Rajan Jacob +18182980588 Not now Negative
by AI
later
Says 'not now', implying possible future interest, though past examples bucket similar replies as negative. (60%)
positive
—
2026-10-09T18:50:12 Maryam Mazaheri +18054057534 Please contact 8054057593 to reach Maryam Negative
by AI
wrong person
Redirects to a different number for Maryam, implying this is not the intended contact. (60%)
positive
—
2026-10-09T00:41:24 Linda Finnick +18054288021 Not at this time, but maybe next spring Negative
by AI
later
Declines for now but explicitly leaves the door open for next spring. (85%)
positive
—
2026-10-08T22:23:28 James Astorino +18054040835 So strange how you got this number! My dad is James and lives in Simi!! (I'm Jamie and live in WA state). Negative
by AI
wrong person
Recipient is the owner's child living in another state, not the homeowner. (90%)
positive
—
2026-10-08T21:50:45 Christopher Deaton +18056242316 I'm homeless Negative
by AI
wrong person
Says they are homeless, implying they don't own the home or pool. (65%)
positive
—
2026-10-08T20:25:34 Andrea Bechtel +18056302525 Hi not sure let me get back to you thank you Negative
by AI
later
Undecided and says they will get back, leaving the door open. (80%)
positive
—
2026-10-08T19:58:58 Jeffrey Foster +18053773631 Sure, Can you stop by tommorow morning around 10a? Positive
by AI
hot
Says sure and requests a visit tomorrow at 10am. (98%)
negative
not sent
2026-10-08T00:32:14 Carol Swett +16303060583 We are good thank you. Negative
by AI
not interested
"We are good" is a polite explicit decline. (96%)
positive
—
2026-10-07T23:47:16 Steve Baum +18055013343 Why Needs Review
by AI
unclear
A bare "Why" is ambiguous; it could be asking why they were contacted or why they'd remodel, with no explicit no or interest. (55%)
positive
—
2026-10-07T22:36:32 Stephen McEveety +13107102045 Hi Dave, we left California a year ago. Loving Life in Oregon. Hope you are doing well! Negative
by AI
wrong person
They moved out of state and no longer own the property. (90%)
positive
—
2026-10-05T17:25:58 Rudy Campos +18054792992 Not at all! Thank you & good luck! Negative
by AI
not interested
Explicit polite decline with no door left open. (93%)
positive
—
2026-10-04T19:28:21 Kirsti Thompson +15022623887 What would people our age want with a pool? Thanks but I don't think so. Negative
by AI
not interested
Explicit decline ("I don't think so") with a rhetorical question about not needing a pool. (95%)
positive
—
2026-10-03T21:40:01 Sara Morgan +19095440669 Dto0 Needs Review
by AI
unclear
Gibberish reply with no discernible meaning, possibly a mistyped 'Stop' but not clear. (70%)
positive
—
2026-10-03T15:47:15 Donna Schulze +18052335384 Have one already. Negative
by AI
not interested
Says they already have one (a pool or recent remodel/quote), implying no need for the offer. (70%)
positive
—
2026-10-02T22:31:10 Gail Michalak +18053400563 I already have a beautiful pool and backyard. I built about 15 years ago so you're a little too late. Negative
by AI
not interested
Homeowner says they already have a beautiful pool and backyard and that the offer is too late, which is an explicit decline. (93%)
positive
—
2026-10-02T22:11:30 Carol Schau +18053772848 Dave, How do you guys get my name and number? Needs Review
by AI
unclear
Only asks how they got their name and number, with no yes or no and no question about the offer itself. (85%)
positive
—
2026-10-02T21:51:49 Edward Marin +18054447304 studiowardrobes.com Needs Review
by AI
unclear
The reply is just an unrelated website name with no clear intent toward the pool offer. (75%)
positive
—
2026-10-02T21:51:00 Monserrat Miranda +18058446722 I have one already Negative
by AI
not interested
Says they already have one, implying no need for the offer. (60%)
positive
—
2026-10-02T21:21:07 Stephen Miller +18053410150 Already put one in Negative
by AI
not interested
Says they already put one in (new pool/already done), indicating no need. (75%)
positive
—
2026-10-02T20:57:07 Jill Mooshagian +18057013235 We have a pool Needs Review
by AI
unclear
Confirms they have a pool but expresses no clear interest or refusal; ambiguous intent. (50%)
positive
—
2026-10-02T20:26:15 Christopher Lythgoe +18052071638 Thanks Dave - we have a pool! Needs Review
by AI
unclear
Confirms they have a pool but neither accepts nor declines the quote; ambiguous intent. (50%)
positive
—
2026-10-02T18:30:02 Carol Houser +18052081257 I don't want or have a pool, but thank you? Negative
by AI
wrong person
Says they don't have a pool, so the records were wrong; they also add they don't want one. (85%)
positive
—
2026-10-02T18:23:15 Ju Sung Wu +18054435300 Ok. When can you stop by ? Positive
by AI
hot
Agrees and asks when the rep can come by for the quote. (97%)
negative
not sent
2026-10-02T01:30:18 Charles McCutchan +18052089817 Go away Negative
by AI
opt out
"Go away" is a dismissive request to stop contact, closest to an opt-out. (60%)
positive
—
2026-10-02T00:08:30 Brenda Brand +18052367190 We already have a pool. Thank you. Negative
by AI
not interested
The reply politely declines, apparently reading the offer as building a new pool, so it is an explicit no. (80%)
positive
—
2026-10-01T22:41:13 Marlon Black +18056499745 Not Marlon, no Marlon here! Negative
by AI
wrong person
Reply states the named person is not there, with no interest expressed. (97%)
positive
—
2026-10-01T22:27:35 Claudia Hernandez +18058897875 I don't have a home Negative
by AI
wrong person
Says they don't own a home, so the property-record match is wrong. (85%)
positive
—
2026-10-01T22:04:31 Brenda Brand +18055061047 We already have a pool. Thanks anyway. Negative
by AI
not interested
Polite decline, apparently misreading the offer as building a new pool; no interest expressed. (80%)
positive
—
2026-10-01T22:02:29 Carol Zook +16262358848 Carol is dead Negative
by AI
wrong person
The named recipient is deceased, so this isn't the intended homeowner. (85%)
positive
—
2026-10-01T20:11:01 Kevin Farrell +18052187244 Not kevin Negative
by AI
wrong person
Recipient says they are not the named person, with no interest expressed. (93%)
positive
—
2026-10-01T18:56:22 Elsa Allred +18053779338 Not at all Negative
by AI
not interested
"Not at all" is an explicit no to the offer of a free quote. (85%)
positive
—
2026-10-01T17:37:56 James Altmann +18186677086 I already put one in, good luck Negative
by AI
not interested
Says they already put a pool in/had work done, a polite no. (85%)
positive
—
2026-10-01T13:27:57 Robert Rolon +18052079295 I got a pool Needs Review
by AI
curious
Confirms they have a pool, an engaged reply that isn't a no, but also not an explicit yes to a quote. (50%)
positive
—
2026-09-30T22:35:12 Kevin Shumway +18058896372 Thanks. My pool is good Negative
by AI
not interested
Polite decline stating their pool is fine, similar to 'We're good thanks'. (92%)
positive
—
2026-09-30T22:22:51 Janet Correll +18056021805 Moving Negative
by AI
wrong person
Homeowner says they are moving, implying they won't be at the property and aren't a viable lead. (60%)
positive
—
2026-09-30T22:10:57 Eduardo Espinoza +18057756714 Vete ALV Negative
by AI
not interested
"Vete ALV" is a Spanish insult (go to hell), an explicit hostile rejection. (85%)
positive
—
2026-09-30T19:50:56 Rita Heyn +18183257601 Have one Needs Review
by AI
not interested
Likely means they already have one (a pool/contractor/remodel) — implies no need, though ambiguous. (45%)
positive
—
2026-09-30T18:56:06 Forryst Carnett +15303912922 I live in an HOA condo area with a pool already. Thanks Negative
by AI
wrong person
They live in an HOA condo with a shared community pool, so they don't own a private pool. (60%)
positive
—
2026-09-30T18:28:10 Gary Crafts +15103770848 We have one Needs Review
by AI
not interested
Likely means they already have a pool company or new pool, an implicit decline, though ambiguous. (45%)
positive
—
2026-09-30T17:04:05 Scott Saunders +18052334344 How'd you get this number? Needs Review
by AI
unclear
Only asks how the number was obtained, with no yes, no, or question about the offer. (85%)
positive
—
2026-09-30T17:03:43 Brian Smallwood +18053771420 This isn't Brian. Not sure how you got this number Negative
by AI
wrong person
Says they are not Brian and questions how the number was obtained, with no interest expressed. (93%)
positive
—
2026-09-29T20:28:17 Mary Krevenas +18054077687 I don't own a home Negative
by AI
wrong person
Recipient says they don't own a home, so the records point to the wrong person. (88%)
positive
—
2026-09-29T18:54:48 Tracy Beavers +18184566388 I don't own a home Negative
by AI
wrong person
Recipient says they don't own a home, so the records reached the wrong person. (88%)
positive
—
2026-09-29T18:44:56 Randy Foster +18055013346 Fuck off Negative
by AI
not interested
Hostile insult rejecting the outreach, with no explicit request to stop texting. (85%)
positive
—
2026-09-29T18:19:12 Richard Herman +18058579173 I already have a pool thank you Negative
by AI
not interested
Polite decline, apparently misreading the offer as building a new pool. (80%)
positive
—