Live Campaign — Swim Clean Pools

(Carson Mullen)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
13566
Positive Reply Rate
0.5%
62 positive of 13566 sent
Appointment Booking Rate
0.1%
19 booked of 13566 sent
Total Cost
$193.04
$112.60 SMS + $80.45 leads · 13,566 texts
Cost per Reply
$0.31
626 replies
Cost per Positive
$3.11
62 positive
Cost per Booked
$10.16
19 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 13566 626 4.6% 62 0.5% 19 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
436/626
labeled
121 → 62
positives (old rules → AI)
0.46%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T22:01:39 Thomas Gikonyo +17142717585 Mine is done Negative
by AI
not interested
Says their pool is already done, implying no need for a remodel. (85%)
positive
—
2026-11-13T19:50:56 Francis Bruno +14694507928 Fuck off Negative
by AI
not interested
Hostile, insulting reply that clearly rejects the offer without asking to stop texting. (88%)
positive
—
2026-11-13T18:58:07 Angela Ives +15125388884 I don't own a home or a pool. Thanks! Negative
by AI
wrong person
Says they don't own a home or a pool, so the records reached the wrong person. (93%)
positive
—
2026-11-13T18:47:11 Melinda Primeaux +12143267153 Hey this much ai. How lease delete me from your records. Have had 3 calls in two hours it's overkill and such a turn off Negative
by AI
opt out
Asks to be deleted from records and complains about too many contacts. (95%)
positive
—
2026-11-12T21:01:44 Deepali Narula +12147143313 Get lost you idiot Negative
by AI
not interested
Hostile insult rejecting the offer, with no opt-out wording. (90%)
positive
—
2026-11-12T19:10:50 Wilma Uppalapati +18012447141 N Negative
by AI
not interested
A lone "N" most likely means "No" to the quote offer, though it is terse. (60%)
positive
—
2026-11-12T17:03:52 Hala Snyder +19726798702 We live in St. Louis Negative
by AI
wrong person
Says they live elsewhere (St. Louis), implying the property/pool isn't theirs or they don't live there. (60%)
positive
—
2026-11-10T20:32:21 Chris Thomas +12145340761 Thanks for registering your phone number to contribute to the Plano West Cheer Team. Needs Review
by AI
unclear
Automated reply unrelated to the pool offer. (90%)
positive
—
2026-11-10T20:16:19 Kenneth Tomkins +14694876020 Just completed renovation but thanks Negative
by AI
not interested
Says the pool was just renovated and declines politely. (95%)
positive
—
2026-11-10T17:12:41 John Cockrell +19725335607 Got ride of our pool and filled it in Negative
by AI
wrong person
Homeowner says they removed the pool and filled it in, so they no longer have a pool. (93%)
positive
—
2026-11-06T21:44:40 Nathaniel Shoupp +18178076765 I dont own a house Negative
by AI
wrong person
Says they don't own a house, so the records point to the wrong person. (90%)
positive
—
2026-11-06T18:42:33 Larry Kalmbach +17135697970 So you think I'm so stupid to let some stranger text me and believe anything they say. Go away scammer Negative
by AI
not interested
Hostile reply calling sender a scammer and telling them to go away; an explicit rejection, not a formal opt-out. (80%)
positive
—
2026-11-03T16:28:25 Michelle Hergenrether +15127517873 Fuck off Negative
by AI
not interested
Hostile reply rejecting the offer; insults count as not interested. (90%)
positive
—
2026-11-02T23:25:57 Jason Barron +14699962465 This phone number is not used by Jason. Thanks Negative
by AI
wrong person
Reply says the number doesn't belong to the named person, Jason. (95%)
positive
—
2026-11-02T20:52:09 Roxie West +12143847095 Our pool doesn't need remodeling Negative
by AI
not interested
Homeowner explicitly says their pool doesn't need remodeling, which is a clear no to the remodel offer. (93%)
positive
—
2026-11-02T17:26:11 Krystal Tesauro +13602716196 Sto Negative
by AI
opt out
"Sto" is most likely a truncated "Stop" opt-out request. (70%)
positive
—
2026-10-29T20:41:20 George Griffin +12149127020 I own a pool company Negative
by AI
not interested
Homeowner owns a pool company, so they're implicitly declining; no interest in a quote expressed. (60%)
positive
—
2026-10-29T20:26:11 Daffodil Schmidt +17089490858 OK Positive
by AI
hot
A bare 'OK' is treated as a yes to the free quote offer. (90%)
needs review
Sent ✓
2026-10-29T20:13:29 Richard Reece +12149380253 Later. December? Negative
by AI
later
Defers the conversation to December, leaving the door open. (85%)
positive
—
2026-10-29T19:09:05 Elizabeth Hyland +14694875509 It’s much better for the homeowner to recognize a need and then make a call for service rather than for a business to contact a potential customer through a text. The homeowner doesn’t know if you are reputable. Most homeowners choose businesses based on their good reviews. Negative
by AI
not interested
Homeowner criticizes the cold-text approach and implies they'd find a business themselves; no interest expressed. (75%)
positive
—
2026-10-29T17:15:54 Elena Borre +16199577543 It was already remodled. Negative
by AI
not interested
Says the pool was already remodeled, an implicit no. (92%)
positive
—
2026-10-29T15:00:49 Paul Holladay +12147246954 I haven't got a pool Negative
by AI
wrong person
Recipient says they don't have a pool. (93%)
positive
—
2026-10-29T00:05:43 Marc Bevins +19497057001 No I want to fill in my pool. Needs Review
by AI
not interested
They explicitly decline the remodel and plan to fill in the pool, though pool removal could be a possible lead. (55%)
negative
—
2026-10-27T21:41:42 Susan Schumacher +18176006493 We don't need remodeling Negative
by AI
not interested
Explicitly states they don't need remodeling. (95%)
positive
—
2026-10-27T19:29:22 James Mcdaniel +18173712622 We remodeled a couple of years ago Negative
by AI
not interested
The homeowner says the pool was already remodeled a couple of years ago, which is an implicit no. (90%)
positive
—
2026-10-27T19:21:37 Teresa Anaya +19723422460 Pool is brand new. All good! Negative
by AI
not interested
Says the pool is brand new and they're all good, which is a clear decline. (95%)
positive
—
2026-10-22T20:35:27 Nancy Bryan +12147330631 N9 Needs Review
by AI
not interested
"N9" is most likely a typo for "No" (9 sits next to O on the keyboard), though it could be gibberish. (55%)
positive
—
2026-10-21T20:58:43 Holly Montie +12144553006 How about a free pool? Needs Review
by AI
unclear
Likely a joking or sarcastic reply. It is neither a clear yes, a real question about the offer, nor an explicit no. (50%)
positive
—
2026-10-21T18:27:45 Anne Phillips +19727429778 Our pool was recently remodeled already, thanks though! Negative
by AI
not interested
Says the pool was recently remodeled, so no need for a quote. (96%)
positive
—
2026-10-21T17:09:20 Kevin Booysen +14696555643 No pools for me, but i do sell commercial grade pool umbrellas and clare best done at construction and remodel phases. If you are interested in some sort of partnership, commission type deal, let me know. You can find us on linkedin, facebook and normal website. Negative
by AI
wrong person
Says they have no pool and pitches their own umbrella business back; not a homeowner lead. (75%)
positive
—
2026-10-21T15:58:48 Jone Bycel +12142150083 Thank you, but I had my pool remodel last year Negative
by AI
not interested
Polite decline because the pool was already remodeled last year. (96%)
positive
—
2026-10-21T15:12:38 James Beaman +12146766399 Thank you. But I have already contracted with someone. Negative
by AI
not interested
Polite decline; they have already contracted with another company for the work. (95%)
positive
—
2026-10-21T00:35:44 Stacy Notley +12148500111 Thanks for reaching out...we remodeled last Summer Negative
by AI
not interested
They say the pool was already remodeled last summer, which is a polite no. (95%)
positive
—
2026-10-20T19:00:30 Ralph Baham +12147077701 Not at this time. Maybe at the beginning of the year. Negative
by AI
later
Declines for now but suggests the beginning of the year, leaving the door open. (88%)
positive
—
2026-10-19T17:44:19 Cynthia Cotten +14696886935 Finished. Tnx Needs Review
by AI
not interested
"Finished" most likely means the pool work is already done, which reads as a polite no. (55%)
positive
—
2026-10-19T16:21:12 Kelly Uhlrich +15634517699 Unsolicited advertising. I will be filing a complaint. You will owe me $1500.00 per occurrence Negative
by AI
opt out
Hostile reply objecting to unsolicited texts and threatening a complaint, effectively demanding no further contact. (80%)
positive
—
2026-10-19T16:18:08 Christopher Morris +14693717204 First, you're breaking the law by texting people on the state and national do-not-call lists. Second, I haven't had a pool in 10 years. I hope you're more conscientious about your work than you are your marketing. Negative
by AI
wrong person
Says they haven't had a pool in 10 years and complains about do-not-call violations; no pool, though it reads close to an opt-out. (60%)
positive
—
2026-10-16T17:36:10 Carl Kramer +18303852992 We don't live in Texas. Negative
by AI
wrong person
Says they don't live in Texas, indicating the record is wrong for this person. (88%)
positive
—
2026-10-16T16:50:12 Christopher Soignier +12142931555 We have our own business and build pools does remodeling and landscaping. If you ever need any landscaping needs, let us know. Negative
by AI
not interested
Recipient is a competing pool/landscaping business pitching their own services back, not requesting work. (70%)
positive
—
2026-10-16T14:53:16 Jeff Reid +12147073528 Fuck u Negative
by AI
not interested
An insult with no interest shown; insults count as not interested. (90%)
positive
—
2026-10-16T14:19:34 Roseann Gross +16782941127 Not Roseann, not in Dallas Negative
by AI
wrong person
Says they are not the named person and not in the area. (95%)
positive
—
2026-10-15T21:34:19 Donna Barr +12149298824 How do you know I have a pool? Needs Review
by AI
unclear
Asks how they know about the pool, similar to 'how did you get my number', with no interest or refusal expressed. (60%)
positive
—
2026-10-15T19:18:22 Arthur Redfern +14238924064 I live in Georgia! Negative
by AI
wrong person
Indicates they live in another state, so the property/pool doesn't match them. (80%)
positive
—
2026-10-15T15:16:03 Sindhu Alexander +12147697858 fuck off Negative
by AI
not interested
Hostile, insulting rejection of the offer without explicit opt-out wording. (80%)
positive
—
2026-10-14T19:06:23 Darin Kinder +12148835228 It's so great to finally meet you!!! Needs Review
by AI
unclear
Friendly but irrelevant reply with no clear interest, question, or refusal regarding the pool offer. (70%)
positive
—
2026-10-12T20:26:29 Jongki Moon +14045147505 Hello Dave, this is HJ. My husband gave me your number for pool repairs. We need to fix several things - booster pump, pool filter housing, pool plaster, etc. Could you stop by to look and give us some estimate? Address is 5333 glade ln, Grapevine Thanks Positive
by AI
hot
Requests a visit and estimate for multiple pool repairs and replastering, providing their address. (98%)
negative
not sent
2026-10-12T19:05:47 Ray Bulger +12145661949 Not yet Negative
by AI
later
"Not yet" declines for now but implies possible future interest. (70%)
positive
—
2026-10-12T18:31:36 William McMurtry +14694940544 How do you know my first name, my number & if I have a pool or not? Needs Review
by AI
unclear
Asks how they got their info, with no yes, no, or question about the offer. (75%)
positive
—
2026-10-12T18:10:55 James Phillips +19724155186 Not needed Negative
by AI
not interested
The reply "Not needed" explicitly declines the offer. (93%)
positive
—
2026-10-12T16:26:49 Bonnie Day +14696670628 Thank you for asking but my pool had been done already. Negative
by AI
not interested
Polite decline; pool has already been redone. (95%)
positive
—
2026-10-12T16:01:22 Marilyne Monigold +18172699751 My pool is fiberglass so not much remodeling. Thank you anyway. Negative
by AI
not interested
Polite decline saying their fiberglass pool doesn't need remodeling. (88%)
positive
—
2026-10-10T12:01:23 Maureen Imthurn +12147966256 We had it taken out Negative
by AI
wrong person
Pool was removed, so they no longer have a pool. (88%)
positive
—
2026-10-09T19:36:44 Kelly Uhlrich +15634517699 I don't own a home or have a pool. Where do you idiots get your info? Negative
by AI
wrong person
Says they don't own a home or have a pool, plus annoyance; wrong target. (90%)
positive
—
2026-10-09T19:05:43 William Whitmore +14043302627 My name isn't William and I don’t live in Texas so lose this number Negative
opt-out rule
opt out
Wrong name and wrong state, but the sender explicitly says to lose this number, which is an opt-out request. (80%)
positive
—
2026-10-09T17:20:08 Ernesta Williams +19729771739 Thank you but no. Negative
by AI
not interested
Polite explicit decline. (98%)
positive
—
2026-10-09T16:47:52 Elizabeth Turicchi +19724679097 Remove from list Negative
opt-out rule
opt out
Explicit request to be removed from the list. (98%)
positive
—
2026-10-09T15:11:59 Sheila Papin +12144932630 How did you get this number? Needs Review
by AI
unclear
Bare question about how the number was obtained, with no interest or refusal expressed. (85%)
positive
—
2026-10-08T23:29:58 Kenneth Groth +18177233065 Not needed Negative
by AI
not interested
The reply "Not needed" is an explicit decline of the quote offer. (93%)
positive
—
2026-10-08T19:49:17 Creston Crowdis +13166418217 Hey Dave. My name isn't Creston and I don't live in Texas. Negative
by AI
wrong person
Says they aren't the named person and don't live in Texas. (97%)
positive
—
2026-10-08T18:12:20 Margret Campbell +12548979186 Possibly, but not until the Spring. If you could check back with me in March? Negative
by AI
later
Open to it but asks to be contacted again in March, not now. (85%)
positive
—
2026-10-08T17:33:35 Christopher Morris +14693717204 First, you're breaking the law by texting people on the state and national do-not-call lists. Second, I haven't had a pool in 10 years. I hope you're more conscientious about your work than you are your marketing. Negative
by AI
wrong person
Says they haven't had a pool in 10 years and complains about do-not-call violations, with no explicit stop request. (60%)
positive
—
2026-10-08T00:02:36 Katherine Palet +12146359758 Maybe next year Negative
by AI
later
Defers to next year, leaving the door open without declining. (85%)
positive
—
2026-10-07T21:47:42 Dennis Rone +12145331376 We had ours done in June Negative
by AI
not interested
Pool was already redone recently, implying no need for a quote. (90%)
positive
—
2026-10-07T20:55:04 Sabrina Arriazola +18176914445 Did it last year Negative
by AI
not interested
Says the pool was already redone last year, an implicit no. (88%)
positive
—