Live Campaign — Tahoe Custom Pools

(Jim Sanich)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
12103
Positive Reply Rate
0.4%
54 positive of 12103 sent
Appointment Booking Rate
0.1%
14 booked of 12103 sent
Total Cost
$172.23
$100.45 SMS + $71.77 leads · 12,103 texts
Cost per Reply
$0.28
619 replies
Cost per Positive
$3.19
54 positive
Cost per Booked
$12.30
14 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-address 2311 92 4.0% 8 0.3% 0 0.0%
remodelcampaign-noaddress 9792 527 5.4% 46 0.5% 14 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
450/619
labeled
115 → 54
positives (old rules → AI)
0.45%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T22:31:24 James Baecker +19492958475 Hey James, it's Dave from AZ Pool Remodeling, we're in Carefree giving homeowners free pool remodel estimates. Would you be interested? Needs Review
by AI
unclear
The reply just repeats the outbound message text, likely an echo or auto-reply, with no clear intent. (80%)
positive
—
2026-11-11T16:50:42 Barbara Phillips +18159228305 Major remodel? I have to say no. We are kinda coasting on the Az house. But of course I would love to bring it up to date. I'm sure you are talking more money than we want to spend. Although I will show this to Rick . Negative
by AI
not interested
The reply explicitly says "I have to say no," citing budget, though it softly mentions showing the text to Rick. (60%)
positive
—
2026-11-09T21:32:09 Jennie Milne Woods +19174961942 My pool is only 4 year old! Negative
by AI
not interested
Says the pool is only 4 years old, an implicit no to a remodel. (85%)
positive
—
2026-11-09T19:42:47 Shawn Rioux +14809800993 Hard to put a pool in an apartment Dave! Negative
by AI
wrong person
Lives in an apartment with no pool, so the records are wrong. (88%)
positive
—
2026-11-07T00:21:26 Deborah Mcmenomy +14802251523 Hi- thanks. I'll keep your number for the future. Negative
by AI
later
Saving the number for the future leaves the door open, but it isn't a yes now. (85%)
positive
—
2026-11-06T21:55:16 Noah Lane +16023702198 ನಿನ್ನ ಮಗುವಿನೊಳಗೊಂದು ರಾಕ್ಷಸನ ಆತ್ಮ ಸೇರ್ತದೆ. ಶಾಪಗ್ರಸ್ತ ವಾಗಲಿದೆ.. ನೀನಿನ್ನು ಜೀವನ ಪೂರ್ತಿ ಪಶ್ಚಾತ್ತಾಪ ಪಡಬೇಕು, ನಿನಗೆ ಯಾವತ್ತೂ ನೆಮ್ಮದಿ ಸಿಗುವುದಿಲ್ಲ Negative
by AI
not interested
The Kannada reply is a hostile curse (a demon will enter your child, you'll never have peace), which counts as an insult and a clear rejection. (70%)
needs review
—
2026-11-06T19:17:34 Brian Mckew +16027389042 Hoa Needs Review
by AI
unclear
"Hoa" is ambiguous, possibly a typo for "Hola" or a reference to an HOA, with no clear intent. (80%)
positive
—
2026-11-05T19:29:07 Philip Morgan +13143049545 Removed a heart from “Hey Philip, it's Dave from AZ Pool Remodeling. We're in Scottsdale giving free pool remodel estimates. Interested for 11874 E Mariposa Grande Dr, Scottsdale AZ 85255?” Needs Review
by AI
unclear
An iMessage notice that a heart reaction was removed; it carries no clear intent either way. (70%)
positive
—
2026-11-04T20:20:30 Elyse Wolfson +18622071091 Don't live in that state Negative
by AI
wrong person
Says they don't live in that state, so the address/person is wrong. (93%)
positive
—
2026-11-03T21:20:42 Sarah Day +16026868173 Sarah? What the fuck Negative
by AI
wrong person
Reply questions the name with annoyance, implying the recipient isn't Sarah; there is no interest in the offer. (60%)
positive
—
2026-11-03T21:06:29 Robert Greer +16024039889 whose address is that. might want to look up what's stolen information you're paying for Negative
by AI
wrong person
Reply implies the address isn't theirs and the data is wrong, with an annoyed tone. (75%)
positive
—
2026-11-03T19:18:42 Dennis Warnemunde +14802255036 NOT Dennis number for 3 years and don't even have a pool😣 DELETE THIS NUMBER FROM YOUR CALL LIST NOW 😠 Negative
by AI
opt out
Says it's the wrong number and has no pool, but explicitly demands the number be deleted from the call list. (85%)
positive
—
2026-11-03T02:22:55 Lynda Dettman +16165666521 Dave, my daughter lives in Phoenix, I live in Michigan. How you got my phone # is beyond my comprehension! 🫨 Negative
by AI
wrong person
The sender lives in Michigan, not at the property, and is puzzled about how their number was obtained. (88%)
positive
—
2026-11-03T02:06:15 Sonya Tinault +14806285882 Wrong numba nigga Negative
by AI
wrong person
The sender says it is the wrong number. (95%)
positive
—
2026-11-02T22:22:06 Alyce Laykin +16026168900 Now isn't the time. Negative
by AI
later
The reply says now isn't a good time, which leaves the door open for later rather than giving a firm no. (60%)
positive
—
2026-11-02T16:31:26 Allen Calk +15732869638 Hello! This is an automated text. I no longer use this phone #. Please call or text my new # 480.416.4841. Thank you! Needs Review
by AI
unclear
Automated reply redirecting to a new number, with no response to the offer. (70%)
positive
—
2026-10-30T22:26:49 Victoria Shirley +16022906445 Seriously. Are you part of AZ pools with Josh? Needs Review
by AI
curious
Asks about the company's identity/affiliation, which is a question about who is making the offer and could lead to engagement, though the tone is ambiguous. (55%)
positive
—
2026-10-30T00:36:47 Caroline Birk +15309211244 I'm reporting your number. Unless you tell me how you got mine..hi don't even live-in arizona Negative
by AI
wrong person
Says they don't live in Arizona (wrong person/location) and is annoyed, threatening to report. (80%)
positive
—
2026-10-29T19:52:43 Terri Wright +17202762850 They property was sold Negative
by AI
wrong person
The recipient says the property was sold, so they no longer own it. (95%)
positive
—
2026-10-29T19:44:16 Charles Omalley +17609645597 Pool remodeled in 2023. Thanks anyway Negative
by AI
not interested
Pool was already remodeled in 2023, polite decline. (96%)
positive
—
2026-10-27T01:46:14 Anthony Dempski +12246272436 Sure. Stop by over the next week sometime Positive
by AI
hot
Says sure and invites the rep to stop by within the week. (97%)
negative
Sent ✓
2026-10-26T18:03:38 Renae Pregel +16308009611 She was to b here at 10 she comes when it good for Her Wish dad would get home Needs Review
by AI
unclear
The message seems to be about an unrelated person or was sent to the wrong recipient, and it says nothing about the pool offer. (80%)
positive
—
2026-10-23T17:40:12 Jurie Maree +14803209682 Get fucked cunt Negative
by AI
not interested
Hostile insult with no other content counts as a no. (93%)
positive
—
2026-10-23T02:15:27 Susan Feldman +15204818778 Not fucking Susan I've had this number for like 20 years Negative
by AI
wrong person
The replier says they are not Susan and have had this number for years, with no interest expressed. (95%)
positive
—
2026-10-21T21:35:01 Debra Tupper +16023690356 Jim was already at my house and gave me an estimate Negative
by AI
not interested
Says they already received an estimate from someone (Jim), so the need is already being handled. (60%)
positive
—
2026-10-21T21:20:48 Michele Pivar +14126009005 Hi Dave fuck off Negative
by AI
not interested
The reply is an insult, which the guidelines count as a not_interested response rather than an explicit opt-out request. (88%)
positive
—
2026-10-21T20:56:13 Timothy Drascic +16086958759 In November Needs Review
by AI
later
Reply suggests timing in the future (November), implying interest later rather than now. (55%)
positive
—
2026-10-21T19:10:49 Eric Levingston +14195714110 My name is not Eric Negative
by AI
wrong person
The recipient says their name is not Eric and expresses no interest in a quote. (93%)
positive
—
2026-10-19T19:09:50 Angel Rodriguez +14024193511 Top Negative
by AI
opt out
"Top" is most likely a typo for "Stop," signaling an opt-out request. (60%)
positive
—
2026-10-17T02:10:44 Mark Baird +15208500099 Never Negative
by AI
not interested
"Never" is an explicit, emphatic refusal of the quote offer. (90%)
positive
—
2026-10-16T22:05:41 Kerry Burke +18104492176 Go fuck yourself in the ass! Negative
by AI
not interested
Hostile insult reply, which counts as a clear no. (93%)
positive
—
2026-10-14T21:41:30 Scott Daly +17273858025 I can't afford it right now get back to me in a couple years maybe Negative
by AI
later
Can't afford it now but invites follow-up in a couple years. (85%)
positive
—
2026-10-14T21:30:40 Jeff Cincoski +15072711717 Not Jeff. Don't live in Arizona and don't intend to live in Arizona Negative
by AI
wrong person
Says they are not Jeff and don't live in Arizona. (97%)
positive
—
2026-10-14T21:09:37 Steven Alexander +16232035612 Take my number off your calling list. Steven doesn't have this number and hasn't had it for over 15 years. Negative
opt-out rule
opt out
Explicitly asks to be removed from the list, and also notes they're the wrong person. (93%)
positive
—
2026-10-14T21:03:13 Christopher Evjen +14807436760 That's my dad Negative
by AI
wrong person
Reply indicates the named person is their father, not them, so the text reached the wrong person. (70%)
positive
—
2026-10-14T18:53:42 Todd Hutchinson +19899280904 I think we're all set Negative
by AI
not interested
"All set" is a polite decline, similar to "We're good." (88%)
positive
—
2026-10-14T18:51:42 Shaun Kelly +16026925818 Not at this time but maybe later Negative
by AI
later
Declines for now but explicitly leaves the door open for later. (85%)
positive
—
2026-10-13T22:33:29 Laurel Didier +18473343038 Not yet. Maybe next year. Negative
by AI
later
Declines for now but suggests next year, leaving the door open. (88%)
positive
—
2026-10-13T22:12:41 James Cook +12084132016 Are you interested in hiring a retired general contractor for sales? Needs Review
by AI
unclear
Reply is a job solicitation from the recipient, not a response about pool work or the offer. (60%)
positive
—
2026-10-13T21:21:08 Debra Ellis +16026222105 Sorry no our pool is new Negative
by AI
not interested
Explicit no, stating their pool is new. (96%)
positive
—
2026-10-09T17:32:37 Susan Running +14802621727 Sence when does anyone charge for estimates? Needs Review
by AI
curious
Snarky remark about the free estimate, but it engages with the offer rather than refusing it, with no explicit no. (50%)
positive
—
2026-10-09T02:20:47 Thomas Zywczyk +16142848833 Idk you Needs Review
by AI
unclear
"Idk you" signals they don't recognize the sender, much like "who is this?", with no explicit no, opt-out, or wrong-person claim. (60%)
positive
—
2026-10-08T17:10:12 Shelba Vaughn +16232290104 Will get back to you! Negative
by AI
later
Defers response without committing but leaves the door open. (70%)
positive
—
2026-10-08T15:30:56 Margaret Ballman +16233262184 Thanks for the inquiry. But we are good at current time. Negative
by AI
not interested
Polite decline saying they're good for now, which the rules treat as a no. (85%)
positive
—
2026-10-07T23:54:26 Frederic Shipley +16232083297 GO AWAY AND DO NOT RETURN Negative
by AI
opt out
Demands they go away and not return, an explicit request to stop contact. (85%)
positive
—
2026-10-07T20:11:36 Brian Radcliffe +14804402677 I dont live in Anthem and dont own a pool. Please remove my contact info. Negative
opt-out rule
opt out
Says wrong person/no pool but explicitly asks to remove their contact info, which is an opt-out request. (82%)
positive
—
2026-10-07T17:50:20 Peggy Love +16235567062 The number you are sending an SMS to,currently has no SMS capabilities. Needs Review
by AI
unclear
This is an automated carrier/auto-reply saying the number can't receive SMS, not a human response. (60%)
positive
—
2026-10-07T01:19:25 David Small +18186812778 Moved. Negative
by AI
wrong person
Recipient says they moved, so they no longer own the pool at that property. (93%)
positive
—
2026-10-06T20:01:41 Lance Rodriguez +15052256039 NtY Negative
by AI
not interested
"NtY" is most likely shorthand for "No thank you," a polite decline. (60%)
positive
—
2026-10-06T17:58:07 Myles Fulton +16027175695 I dont own a pool Negative
by AI
wrong person
Recipient says they don't own a pool, so the records-based targeting reached the wrong person. (90%)
positive
—
2026-10-05T18:28:58 Bradley Bengtson +16232433741 We are in the process of moving, so not something we are interested Negative
by AI
not interested
Explicitly says not interested because they're moving; they still own the home for now. (80%)
positive
—
2026-10-02T21:57:03 Mary Pierce +16233320494 Hello Mary this is not Dave Needs Review
by AI
unclear
Confusing reply that seems to mix up names, with no clear wrong-person statement, yes, or no. (50%)
negative
—
2026-10-02T21:00:40 Kenneth Lawrence +16232039818 Hey Kenneth, it's Dave from AZ Pool Remodeling, we're in Anthem giving homeowners free pool remodel estimates. Would you be interested? Needs Review
by AI
unclear
The reply just repeats the outbound message text, likely an echo or auto-forward, so there's no real intent to read. (80%)
positive
—
2026-10-02T18:00:43 William Esh +16027140707 Removed ‌👍‌ from “ Hey William, it's Dave from AZ Pool Remodeling, we're in Anthem giving homeowners free pool remodel estimates. Would you be interested? ” Needs Review
by AI
unclear
This is an automatic iMessage reaction notice that a thumbs-up was removed, so it carries no clear intent. (60%)
positive
—
2026-10-02T17:20:44 Walter Lissfelt +16235127802 Sorry we r moving out of state in 5 days thanks Negative
by AI
wrong person
Homeowner is moving out of state in days, so they won't be the owner and aren't a lead. (70%)
positive
—
2026-10-01T23:10:45 Jason Fuhs +16233406468 Fuck off Negative
by AI
not interested
Hostile, insulting reply rejecting the offer with no explicit opt-out request. (85%)
positive
—
2026-10-01T20:39:50 Pamela Whitaker +19492926435 The house is for sale Pool doesn't need repair. Negative
by AI
not interested
Says the pool doesn't need repair and the house is being sold, an explicit no. (85%)
positive
—
2026-10-01T20:31:34 Timothy Drascic +16086958759 Perhaps, but I won't be there until early November. Negative
by AI
later
Tentative interest but defers until early November, leaving the door open. (70%)
positive
—
2026-10-01T16:42:28 Michael Newton +15202034456 Well, considering I live in the Tucson area, and do not have a private pool, I would say no, I don't need a remodel quote. Negative
by AI
wrong person
Says they have no pool (and lives elsewhere), so the record is wrong; also an explicit no. (80%)
positive
—
2026-10-01T16:32:14 Tracey Jaquish +17149253365 I looked your business up. I don't see your business by that name in the area. Needs Review
by AI
unclear
The reply expresses skepticism about the company's legitimacy but contains neither an explicit no nor any interest in a quote. (55%)
positive
—
2026-09-30T20:49:46 Victoria Greer +16023194920 Not remodeling Thank you Negative
by AI
not interested
The reply "Not remodeling" is an explicit polite decline. (95%)
positive
—
2026-09-30T19:44:56 Lisa Abella +14803476439 I don't own a home Negative
by AI
wrong person
Says they don't own a home, so the records point to the wrong person. (88%)
positive
—
2026-09-29T22:34:36 Shane Jones +18015570804 Thanks for reaching out but we are good. Negative
by AI
not interested
Polite explicit decline saying they are good. (95%)
positive
—
2026-09-29T18:11:23 Pauline Kahabka +14802952452 Not at the moment thanks Negative
by AI
not interested
Polite explicit decline; 'not at the moment' is listed as a no. (88%)
positive
—