Live Campaign — Texas Crystal Blue Pools

(De Shanks)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
10016
Positive Reply Rate
0.3%
28 positive of 10016 sent
Appointment Booking Rate
0.0%
5 booked of 10016 sent
Total Cost
$142.53
$83.13 SMS + $59.39 leads · 10,016 texts
Cost per Reply
$0.17
845 replies
Cost per Positive
$5.09
28 positive
Cost per Booked
$28.51
5 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 10016 845 8.4% 28 0.3% 5 0.0%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
669/845
labeled
109 → 28
positives (old rules → AI)
0.28%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T21:37:25 Lynette Fredella +19039304400 Thank you, Dave, we're not in need of that at the moment, but possibly in the future. We are not flipping at the moment because of the market. But in the future, we might do some more. The phone number you really need is my husband's who makes these decisions. Ralph Fredella at 903-930-7100. I help him in the business. Thank you. Negative
by AI
later
Not needed now but possibly in the future; refers to husband as decision maker. (75%)
positive
—
2026-11-13T21:10:14 Shirley Anderson +19037362565 Mine is an above ground pool. I need it emptied, cleaned out, made swim ready, and covered for winter, but it's not an in-ground pool, so no remodeling needed. Positive
by AI
hot
They are requesting pool work (draining, cleaning, winterizing) on their above-ground pool, which counts as a sales lead even though it isn't a remodel. (85%)
negative
Sent ✓
2026-11-13T20:27:34 Randall Williams +19037386916 Would you be interested in some remodel work Needs Review
by AI
unclear
The reply echoes or pitches remodel work back instead of answering, so it's ambiguous whether they're a homeowner wanting work or a business pitching. (55%)
positive
—
2026-11-13T20:21:11 Jorge Delangel +19034453954 My friend I don't have pool Thanks Negative
by AI
wrong person
Recipient says they don't have a pool. (92%)
positive
—
2026-11-13T19:24:59 Dana Pearce +19727424627 Not only do I not have a pool. But you're supposed to be cleared by City of Kilgore before contacting people. Have you done that? Negative
by AI
wrong person
Says they don't have a pool, plus an annoyed regulatory complaint. (85%)
positive
—
2026-11-13T18:15:58 Bobby King +19365544975 I ain't got no damned pool - Negative
by AI
wrong person
Says they don't have a pool, so the record is wrong. (90%)
positive
—
2026-11-13T17:47:58 Frank Jones +19039871288 Dont't have a pool Negative
by AI
wrong person
Recipient says they don't have a pool, so the records are wrong for this person. (93%)
positive
—
2026-11-13T15:42:21 Ralph Granzin +19037207351 I do not live in Kilgore or have a pool Negative
by AI
wrong person
Says they don't live in that city and have no pool, so they were contacted by mistake. (95%)
positive
—
2026-11-12T23:10:19 Niki Bargsley +19032407137 I don't even have a pool Negative
by AI
wrong person
Recipient says they don't have a pool, so the records are wrong. (93%)
positive
—
2026-11-12T20:00:02 Robert Smallwood +19039853221 Call me next may Negative
by AI
later
Asks to be contacted next May, leaving the door open but not ready now. (75%)
positive
—
2026-11-12T18:53:24 Amanda Bradshaw +19032407183 I dont have a pool. I live in ft worth.. What do you think? Needs Review
by AI
curious
They say they have no pool, but mention living in Fort Worth and ask 'What do you think?', which suggests openness to a new pool or asking whether the company serves their area. (50%)
negative
—
2026-11-12T18:33:52 James Bellah +12282654337 I don't own a pool Negative
by AI
wrong person
Recipient says they don't own a pool, so the records are wrong. (90%)
positive
—
2026-11-12T17:32:56 Carlin Stanton +19037073284 hey Dave, I do already have a pool, but would you mind sharing with me what software or company you use to do these text blast like this? I have a business too that I could probably benefit from doing this with Needs Review
by AI
unclear
Homeowner shows no interest in pool work and only asks which texting software the company uses for its own business. (60%)
negative
—
2026-11-12T16:03:46 Logan King +19034525773 Not unless you want to build me a free pool for marketing purposes Negative
by AI
not interested
Sarcastic refusal; only interested if the pool is free, which effectively means no. (75%)
positive
—
2026-11-11T22:47:49 Tracie Sibley +19034456680 I don't own a home🤷🏽‍♀️ Negative
by AI
wrong person
Recipient says they don't own a home, so they're not the pool owner. (93%)
positive
—
2026-11-11T21:36:32 Crystal Powell +19039879630 We are not planning on purchasing till next year Negative
by AI
later
Not ready now but indicates possible interest next year. (80%)
positive
—
2026-11-11T20:55:46 Autumn Garvin +19039184245 Don't own pool Negative
by AI
wrong person
Says they don't own a pool, so the record is wrong for them. (85%)
positive
—
2026-11-11T18:06:44 Jailyn Pickron +19038063937 This not Jailyn Negative
by AI
wrong person
Recipient says they are not the named person, with no interest expressed. (95%)
positive
—
2026-11-10T22:00:32 James Bell +19034456041 Oh ok I am trying to get myself together Needs Review
by AI
later
Reply suggests they're not ready yet but doesn't refuse; reads as a soft not-right-now, though it's ambiguous. (50%)
positive
—
2026-11-10T21:24:53 Robert Ferguson +19037469603 Im Intrested in how u got my number? Needs Review
by AI
unclear
Despite the word 'interested', they are only asking how the company got their number, with no interest shown in the offer. (80%)
positive
—
2026-11-10T21:15:48 Zachary Bolton +19038067303 How'd you get my number? Needs Review
by AI
unclear
Only asks how they got the number, with no interest or refusal expressed. (85%)
positive
—
2026-11-10T21:05:42 Jennifer Bolton +19038067292 Dave, do you really think I can afford a pool? Negative
by AI
wrong person
Implies they don't have a pool and can't afford one, so the record is wrong. (60%)
positive
—
2026-11-10T20:37:41 James Hunter +19039858985 Go suck a dick Negative
by AI
not interested
Insulting reply rejecting the offer, with no request to stop texting. (90%)
positive
—
2026-11-10T19:56:53 Amanda Munoz +19039189386 🛑 Negative
by AI
opt out
A lone stop-sign emoji most plausibly means 'stop texting me'. (70%)
needs review
—
2026-11-10T19:52:24 Karen Burris +19034752440 Bo Needs Review
by AI
unclear
"Bo" is ambiguous: it could be a typo for "No" or a name, so there's no explicit no. (60%)
positive
—
2026-11-10T19:36:26 Glenn Chatelain +19032387202 Not Glenn Negative
by AI
wrong person
Recipient says they are not the named person, with no interest expressed. (93%)
positive
—
2026-11-10T19:33:06 Lisa Hawks +19037465432 Can you tell me how you got my contact information, please? Needs Review
by AI
unclear
Only asks how they got the contact info, with no interest or refusal expressed. (85%)
positive
—
2026-11-10T18:08:37 Johnny Kelley +19037363213 We no longer have our pool. Negative
by AI
wrong person
The homeowner says they no longer have a pool, which falls under no pool anymore. (93%)
positive
—
2026-11-10T17:13:41 Michael Simpson +19039847649 This isn't Michael Negative
by AI
wrong person
The recipient says they are not the person named in the text and shows no interest in the quote. (95%)
positive
—
2026-11-10T17:05:01 Austen Wood +14694637197 Not right now, but maybe in the futures Negative
by AI
later
Declines for now but explicitly leaves the door open for the future. (88%)
positive
—
2026-11-10T16:44:09 Connie Smith +19036318808 S Needs Review
by AI
unclear
A lone letter 'S' is ambiguous; it could be a truncated 'Sure' or 'Stop', or a typo. (60%)
positive
—
2026-11-10T00:21:56 Archie Barrett +19036150039 Fuc a pool how much for a alligator pool . My wife loves getting on water 😀 Needs Review
by AI
unclear
Joking reply about an alligator pool with no clear interest in or rejection of the remodel offer. (55%)
positive
—
2026-11-09T23:19:18 Christina Whitaker +19035223931 I don't own a pool Negative
by AI
wrong person
Says they don't have a pool, so the public-records match is wrong. (92%)
positive
—
2026-11-09T19:51:40 Colton Barrett +19033533920 Dave unless you remodel plastic Walmart pools I'd suggest removing me from your list...... Negative
by AI
opt out
Sarcastically says they have no real pool and explicitly asks to be removed from the list. (82%)
positive
—
2026-11-09T16:36:32 Mark Depaepe +19037365878 Hi Dave go fuck yourself Negative
by AI
not interested
Hostile insult reply, clearly not interested. (95%)
positive
—
2026-11-09T16:16:11 Jo Lovelady +19037905611 Don't have one Negative
by AI
wrong person
Says they don't have a pool, so the record is wrong. (85%)
positive
—
2026-11-08T16:05:54 Aubrey Saccoccio +19037380720 I don't live in White Oak Negative
by AI
wrong person
The recipient says they don't live in the area being targeted, so the property record doesn't match them. (82%)
positive
—
2026-11-07T05:09:53 Cathy Holland +19037361646 Dave if you knew what you were doing you would know I don't need a pool remodel because I don't have a pool nor do we want a pool. Do your research first before sending text. Negative
by AI
wrong person
Says they don't have a pool, which falls under wrong_person even though the tone is annoyed. (88%)
positive
—
2026-11-07T01:16:30 Dana Dukes +19039833091 How are you planning on remodeling a pool that never existed? I never had a pool and dont need your services Negative
by AI
wrong person
Says they never had a pool, so the records are wrong. (90%)
positive
—
2026-11-06T23:08:38 Sallie Bray +19138322546 I don't even own a pool Negative
by AI
wrong person
Says they don't own a pool, so the records were wrong. (90%)
positive
—
2026-11-06T23:04:56 Zachary Sivertsen +19076178798 Where did you get my number from? Needs Review
by AI
unclear
Asks only how they got the number, with no interest or refusal expressed. (85%)
positive
—
2026-11-06T21:39:30 Wade Eadie +19038121143 If I WANT your Services I will contact you & it WON'T BE BY TEXT!! Please DO NOT Solicit me again..in other words, "NO I don't NEED YOUR SERVICE S!! Thank You. Negative
by AI
opt out
Explicit no plus a demand not to be solicited again, which amounts to an opt-out request. (80%)
positive
—
2026-11-06T21:32:50 Gary Schexnayder +18176767770 I don't even have a damn pool. Negative
by AI
wrong person
Says they don't have a pool, so the records are wrong. (90%)
positive
—
2026-11-06T18:15:55 Diane Todd +19037209333 My pool is filled with dirt Negative
by AI
wrong person
Pool has been filled in, so there is no pool to remodel. (80%)
positive
—
2026-11-06T17:19:59 Sandra Shelton +17578704745 Don't live in TX Negative
by AI
wrong person
Says they don't live in Texas, implying wrong person/property. (88%)
positive
—
2026-11-06T00:08:04 James Edwards +12172028044 I do not own a pool, nor do I wanna pool. Negative
by AI
wrong person
Replier says they don't own a pool, so the pool records don't match them. (85%)
positive
—
2026-11-05T16:59:19 Mary Wagner +18587351483 Does that mean you have to dig me a pool first? Sorry I have Cedar Creek Lake. That's my swimming pool. Negative
by AI
wrong person
Homeowner says they have no pool (uses the lake instead), so the record is wrong. (80%)
positive
—
2026-11-05T15:38:30 Beverly Davis +19727684178 Thank you but we are good Negative
by AI
not interested
Polite decline: 'we are good' is an explicit no. (95%)
positive
—
2026-11-05T15:33:14 Jay Cashion +19034515384 Don't. Have a pool. For the third time Negative
by AI
wrong person
Says they don't have a pool, and has said so repeatedly. (88%)
positive
—
2026-11-05T15:32:30 Carla Doughty +18173191028 Don't have one Negative
by AI
wrong person
Says they don't have a pool, so the outreach doesn't apply to them. (85%)
positive
—
2026-11-04T20:01:37 Erin Wright +15129177232 Why am I on this list. I don't live in Texas and I don't own a home or pool Negative
by AI
wrong person
Says they don't live in Texas and own no home or pool, so the outreach reached the wrong person. (92%)
positive
—
2026-11-04T19:21:30 Malissa Ackley +19032291576 Did I contact you for this service, if not delete this number Negative
by AI
opt out
Asks them to delete the number, which is a request to stop contact. (85%)
positive
—
2026-11-04T17:07:51 David Karr +12145382831 Don't have a Pool Negative
by AI
wrong person
The sender says they don't have a pool, which falls under the no-pool rule for wrong_person. (93%)
positive
—
2026-11-04T16:32:29 Carrol Walcher +12285474047 I do not own any property Negative
by AI
wrong person
Says they don't own any property, so the records match the wrong person. (90%)
positive
—
2026-11-04T16:29:06 Vann Vanderburg +19032886287 I'm so broke if you put the pool in for free I couldn't afford to fill it up.... Negative
by AI
not interested
Humorous decline citing inability to afford it; effectively a no. (75%)
positive
—
2026-11-03T20:30:49 Craig Masterson +19038805319 We don't own a pool Negative
by AI
wrong person
Says they don't have a pool, so the public record is wrong. (88%)
positive
—
2026-11-03T19:00:27 Melinda Fugitt +19727434469 Not interestef Negative
by AI
not interested
Explicit decline, 'Not interested' with a typo. (97%)
positive
—
2026-11-03T17:26:56 Connie Wood +19032753010 I don't not do business with unsolicited messages Negative
by AI
not interested
Homeowner explicitly refuses to do business with unsolicited messages, which is a clear no. (90%)
positive
—
2026-11-03T16:16:28 John Brown +19032860837 I would need a pool first before getting a remodel Negative
by AI
wrong person
The person says they don't have a pool, so the record is wrong. (85%)
positive
—
2026-11-03T15:58:35 James Reedy +19033406799 Fuck no Negative
by AI
not interested
Explicit, profane refusal of the remodel offer. (97%)
positive
—
2026-11-03T03:25:28 Joerg Hoeppner +19038809526 Done it 2 years ago Negative
by AI
not interested
Says the pool was already redone two years ago, which is an implicit no to a remodel quote. (88%)
positive
—
2026-11-02T20:37:52 Jared Gaida +12146637429 Yea go by there and check my pool out Positive
by AI
hot
Homeowner invites the rep to come look at the pool, a clear yes to the quote offer. (95%)
negative
Sent ✓
2026-11-02T20:26:10 David Morris +19039106871 We have moved so don't need a pool now. Thank you though. Dave Negative
by AI
wrong person
Homeowner says they have moved and no longer need a pool. (93%)
positive
—
2026-11-02T20:06:27 Gerald Nicholls +18177262730 Don't have one Negative
by AI
wrong person
Says they don't have a pool, which falls under the no-pool-anymore case. (85%)
positive
—
2026-11-02T19:57:29 Zachary Tate +19728776753 Don't have pool that place was sold years ago Negative
by AI
wrong person
Says they no longer own the property; it was sold years ago. (95%)
positive
—
2026-11-02T18:51:23 Linda Willis +19722681000 Who's got money to upgrade their pool, certainly not me. Negative
by AI
not interested
Says they can't afford a pool upgrade, an implicit but clear no. (85%)
positive
—
2026-11-02T17:56:08 Catherine Coker +12147897711 We don't own a pool. The lake works for us. Negative
by AI
wrong person
Homeowner says they don't own a pool, so the record is wrong. (88%)
positive
—
2026-10-30T20:41:24 Norma Mills +12145025671 I wish I had pool to remodel. Lol Negative
by AI
wrong person
Homeowner says they don't have a pool. (88%)
positive
—
2026-10-30T19:57:19 Theresa Mcdonald +19032883574 Are you Dave Needs Review
by AI
unclear
Asking whether the sender is Dave is an identity question, similar to 'who is this?', with no interest in the offer and no rejection. (75%)
positive
—
2026-10-30T18:31:56 Jesse Bellows +18177269523 We live on the lake Needs Review
by AI
not interested
The reply implies they don't need a pool remodel because they live on the lake, but there's no explicit no and they don't say they have no pool. (45%)
positive
—
2026-10-30T18:18:18 Hunter Woolsey +19034771312 Not Hunter, but thanks Negative
by AI
wrong person
Says they are not the named person and gives no indication of wanting a quote. (90%)
positive
—
2026-10-29T20:53:53 Ronald Chapman +19032927616 I dont have a pool therefore I need no remodel estimate. Just in case you want to estimate a new pool I dont have the room for that either. Thank you though Negative
by AI
wrong person
Homeowner says they have no pool and no room for a new one, so the record is wrong. (85%)
positive
—
2026-10-29T18:14:47 Tommy Pogue +19729781651 Stip Negative
by AI
opt out
"Stip" is almost certainly a typo for "Stop", an opt-out request. (80%)
positive
—
2026-10-29T17:58:31 Lauren Power +15125877880 I don't own a pool Negative
by AI
wrong person
The recipient says they don't own a pool, so the outreach reached the wrong person. (92%)
positive
—
2026-10-29T17:25:59 Marcus Avara +19725690601 My pool is the lake. Can you fill it up? Needs Review
by AI
unclear
Sounds like a joke or sarcasm (pool is a lake, asks to fill it), and it isn't clear whether they have a pool or actually want any work. (55%)
positive
—
2026-10-29T14:47:48 Galen Morgan +15593899721 How did you get my number? Why do you scammers make requests for something I don't have Negative
by AI
wrong person
The sender says they don't have what's being offered (no pool) and calls the text a scam, so the record is wrong. (75%)
needs review
—
2026-10-29T14:45:56 Peggy Brown +18179154020 We do not have a pool Yet Needs Review
by AI
curious
They have no pool but 'Yet' hints they may want one built, a possible future lead. (50%)
negative
—
2026-10-28T17:35:54 Michelle Zimmerer +13146815805 Don't have an in-ground pool Negative
by AI
wrong person
Says they don't have an in-ground pool, so there's no pool to remodel and the target is wrong. (80%)
positive
—
2026-10-28T16:55:45 Cristian Robles +14697812069 Wish I had a pool Negative
by AI
wrong person
The sender says they don't have a pool, so they are not the pool owner the campaign is targeting. (85%)
positive
—
2026-10-27T20:47:22 David Spellings +19039266193 Negative Negative
by AI
not interested
"Negative" is an explicit no to the quote offer. (93%)
positive
—
2026-10-27T18:43:40 Anitra Lewis +19035030390 Are yall hiring? Needs Review
by AI
unclear
The person is asking about a job at the company, not about the pool quote offer, so this isn't a sales lead. (60%)
positive
—
2026-10-27T16:42:11 Michael Sisk +18325975687 Dave, I'd be interested in you losing my number. Thanks. Negative
by AI
opt out
Sarcastically asks the sender to lose their number, which is an opt-out request. (95%)
positive
—
2026-10-27T16:28:31 Kevin Barnes +13182006361 Good afternoon, Dave.I appreciate you , brother , but we do not own a pool Negative
by AI
wrong person
Says they do not own a pool. (92%)
positive
—
2026-10-27T16:09:38 Dolly Moore +19039305848 Don't have one Negative
by AI
wrong person
Homeowner says they don't have a pool, so the property record is wrong. (85%)
positive
—
2026-10-27T03:12:14 Sheril Dillard +19032638936 Not Sherilyn! Negative
by AI
wrong person
Recipient says they are not the named person, with no interest expressed. (95%)
positive
—
2026-10-26T20:19:01 Rebecca Baylor +19037489006 This not Rebecca's phone number, please take it out of your contacts.. Thank you!! Negative
by AI
opt out
Says wrong person and asks to be removed from contacts, which is a removal request. (60%)
positive
—
2026-10-24T03:11:28 Larry Toothman +19034728211 I don't have a dog pool , but do live in a shack that is valued at less than a kiddie pool. How the hell can I afford your services . I don't even have a bath tub ! Negative
by AI
not interested
Sarcastic reply saying they have no pool and can't afford services; clearly a no. (75%)
positive
—
2026-10-23T19:06:48 Bridget Knighten +19037421975 Not interested Negative
by AI
not interested
Explicitly says not interested. (98%)
positive
—
2026-10-23T16:48:19 Dennis Galbraith +19034071189 Get lost. Negative
by AI
not interested
Dismissive, annoyed rejection without an explicit request to stop texting. (80%)
positive
—
2026-10-22T21:12:15 Hannah Malone +14693432308 Thanks for the offer there is not a pool at this address Negative
by AI
wrong person
Says there is no pool at the address. (93%)
positive
—