Live Campaign — Touchstone Pools INC

(Kenny Blaythe)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
10340
Positive Reply Rate
0.6%
57 positive of 10340 sent
Appointment Booking Rate
0.1%
11 booked of 10340 sent
Total Cost
$147.14
$85.82 SMS + $61.32 leads · 10,340 texts
Cost per Reply
$0.24
603 replies
Cost per Positive
$2.58
57 positive
Cost per Booked
$13.38
11 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 10340 603 5.8% 57 0.6% 11 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
420/603
labeled
108 → 57
positives (old rules → AI)
0.55%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-13T21:48:03 Veronica Felix +12817327275 Maybe in the spring Negative
by AI
later
The reply defers the remodel quote to the spring, leaving the door open without a current yes. (80%)
positive
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2026-11-13T19:06:42 Annette Rabinovitz +17135572407 Sorry, Mrs Annette is in the hospital at the moment. Needs Review
by AI
later
Homeowner is unavailable due to hospitalization, not a no, implying contact may be possible later. (50%)
positive
—
2026-11-13T16:55:34 William Mcshan +17135848253 Bro fuck off Negative
by AI
not interested
Hostile insult rejecting the offer, with no explicit request to stop texting. (85%)
positive
—
2026-11-12T19:39:06 James Markle +18323311149 Why would I remodel a 5 year old pool.... Negative
by AI
not interested
Rhetorical 'why would I remodel' indicating pool is new and no interest. (90%)
positive
—
2026-11-12T19:16:46 Natalia Larikova +17134472098 Weird Needs Review
by AI
unclear
A lone "Weird" reacts to the text but neither accepts nor declines the offer. (70%)
positive
—
2026-11-12T18:41:29 Donna Humble +18323728197 Do not want. Negative
by AI
not interested
The reply explicitly declines the offer. (95%)
positive
—
2026-11-12T16:54:12 John Knock +18323447678 Come check out my hemorrhoid instead Negative
by AI
not interested
Crude, mocking insult that rejects the offer; insults count as not interested. (85%)
positive
—
2026-11-11T19:32:05 Preston Schultz +12817030350 We aren't interested. The pool isn't old. Negative
by AI
not interested
Explicitly says they aren't interested and the pool isn't old. (97%)
positive
—
2026-11-11T16:34:30 Christopher Tushim +18327050803 All I need is a fence from the house to the garage. Issue is that the posts mesh with the pavers so it's not a handyman gig Positive
by AI
outdoor living
Homeowner wants a fence installed through pavers, which is outdoor living work rather than pool work. (90%)
negative
Sent ✓
2026-11-10T20:40:30 Anita Richards +17132998780 Koi pond is fine. Needs Review
by AI
not interested
The reply appears to mean they have a koi pond rather than a pool and are content with it, which reads as a soft decline. (55%)
positive
—
2026-11-09T18:26:20 Michael Weaver +17139277656 Not needed. Negative
by AI
not interested
The reply says plainly that the remodel isn't needed, which is an explicit no. (93%)
positive
—
2026-11-09T17:35:46 John Hittinger +17138994289 Not today I've got too many projects going, but why don't you call me in a couple months? Negative
by AI
later
Declines for now but explicitly invites a call in a couple of months, leaving the door open. (85%)
positive
—
2026-11-09T16:59:01 Leanne Baroni +17133030856 Our pool was recently remodeled but thank you Negative
by AI
not interested
Says pool was recently remodeled and politely declines. (95%)
positive
—
2026-11-08T17:17:19 David Richards +18323663916 Wrong David you must be thinking of my son David Jr. Negative
by AI
wrong person
Says the text reached the wrong David (meant his son), with no interest expressed. (85%)
positive
—
2026-11-06T21:55:24 Herbert Oubre +12816351143 Wrong phone number Negative
by AI
wrong person
The recipient says the text reached the wrong phone number. (97%)
positive
—
2026-11-06T21:34:39 Christopher Moman +18329946379 Fuck off Negative
by AI
not interested
Hostile insult rejecting the offer; no explicit opt-out request. (85%)
positive
—
2026-11-06T21:20:37 Craig Potts +12818891783 I told you I was interested last time and then you never called and never showed up when you said you would so I went with another company and they remodeled our entire pool and backyard Negative
by AI
not interested
They already had the pool and backyard remodeled by another company after the rep failed to follow up, so this is an explicit no. (88%)
positive
—
2026-11-06T19:28:16 Karen Reed +12814511008 Why would I be interested? Negative
by AI
not interested
The rhetorical 'Why would I be interested?' reads as dismissive, in line with the 'Why would I remodel?' example listed under not_interested. (70%)
positive
—
2026-11-06T18:10:49 Clark Porter +14026460156 Get fucked Negative
by AI
not interested
The reply is an insult with no request to stop texting, so it counts as an annoyed no. (85%)
positive
—
2026-11-06T16:47:08 Howard Kotler +12812215726 I couldn't afford to do anything if I wanted to, so I'm gonna have to pass Negative
by AI
not interested
Explicitly passes on the offer, citing that they can't afford it. (90%)
positive
—
2026-11-06T16:17:54 Edward Morales +18322052090 Thanks No service needed at this time Negative
by AI
not interested
Explicitly declines, saying no service is needed at this time. (88%)
positive
—
2026-11-06T15:56:06 John Barbosa +17138983669 We had our pool Redone , we are good . Thanks Negative
by AI
not interested
The homeowner says the pool was already redone and they are good, which is an explicit no to the remodel offer. (96%)
positive
—
2026-11-05T21:33:39 Christopher Pedzinski +18328463385 Pool is 3 yrs old, no. Negative
by AI
not interested
Says the pool is only 3 years old and explicitly declines. (97%)
positive
—
2026-11-05T21:06:32 Mark Mickan +18324965686 Bro Dems are back. Ain't no body gonna be buying pools Negative
by AI
not interested
The reply dismisses the offer by saying nobody will be buying pools, a clear if informal no. (80%)
positive
—
2026-11-05T20:39:00 Simon Gillbee +18328585001 Unsub Negative
by AI
opt out
"Unsub" is shorthand for unsubscribe, a request to stop receiving texts. (95%)
positive
—
2026-11-05T18:15:40 Melanie Garcia +12818864884 twin I ain't own a house Negative
by AI
wrong person
Says they don't own a house, so they're the wrong person for a pool remodel offer. (90%)
positive
—
2026-11-05T17:31:47 Ricky Tinker +18323726838 Not Ricky Negative
by AI
wrong person
The reply only says the recipient isn't the named person, with no interest expressed. (93%)
positive
—
2026-11-03T20:39:24 Parker Haberly +13168719082 No, but thank you. My son owns a pool company. Negative
by AI
not interested
Explicit no; they have a family member with a pool company. (95%)
positive
—
2026-11-03T19:05:36 Delilah Saenz +18327884666 Not yet. Thank you Negative
by AI
later
"Not yet" declines for now but implies possible future interest. (60%)
positive
—
2026-11-03T17:46:05 John Bishop +17135459261 Wayyyyyyyyy too expensive Negative
by AI
not interested
Homeowner rejects the offer, saying a remodel is far too expensive. (82%)
positive
—
2026-11-03T17:45:47 Linda Fagan +12816206368 I'd love to but can't afford it. Negative
by AI
not interested
The homeowner is declining the quote because they can't afford it, even though they'd like the work done. (72%)
positive
—
2026-11-03T15:37:25 James Gorman +12037684307 Already redone pool last summer Negative
by AI
not interested
Says the pool was already redone last summer, which is a no to the remodel offer. (93%)
positive
—
2026-11-03T15:32:35 Laura Escobedo +18328184824 I live in an apartment. Negative
by AI
wrong person
Lives in an apartment, so they don't own a home with a pool; the records point to the wrong person. (85%)
positive
—
2026-11-02T16:04:17 Scott Cook +12815362804 Very tough to remodel a pool when you no longer have a pool Negative
by AI
wrong person
Homeowner says they no longer have a pool. (92%)
positive
—
2026-10-30T19:08:47 David Paullus +18328766764 Not really Negative
by AI
not interested
"Not really" is a soft but explicit decline of the quote offer. (88%)
positive
—
2026-10-30T15:48:54 Michael Blair +12817735644 Do I know you? Needs Review
by AI
unclear
Asks who the sender is without engaging with the offer, similar to 'who is this?'. (82%)
positive
—
2026-10-30T03:00:32 Pamela Wilson +17135150917 Again, no Negative
by AI
not interested
The reply is an explicit, repeated refusal of the offer. (97%)
positive
—
2026-10-29T21:41:45 Karen Barrett +18018823106 Dang you wanta come over? Take me out to dinner first Needs Review
by AI
unclear
A flirtatious joke that neither clearly accepts nor declines the quote offer. (55%)
positive
—
2026-10-29T16:44:45 Stephen Kim +19176744153 We are good thank you Negative
by AI
not interested
"We are good" is a polite explicit decline. (95%)
positive
—
2026-10-29T16:02:47 Rebecca Torrellas +17133859994 Don't have pool and dont want one. Thank you, though! Negative
by AI
wrong person
Homeowner says they don't have a pool, so the record is wrong. (85%)
positive
—
2026-10-29T15:26:08 Clarissa Vargas +17138760063 Hi Dave, we already have a pool thanks Negative
by AI
not interested
Polite decline, apparently misreading the offer as selling a new pool; no interest expressed. (85%)
positive
—
2026-10-28T19:16:53 Jaime Morales +18283203519 Not Jamie and don't live in Missy City Negative
by AI
wrong person
Says they are not the named person and don't live in the listed city. (95%)
positive
—
2026-10-28T18:15:00 Robbie Wright +18327555151 Nit interested! Negative
by AI
not interested
"Nit interested" is a typo for "Not interested", an explicit no. (97%)
positive
—
2026-10-27T19:46:27 Carole Snyder +12818131395 Check with me in a couple years. Just bought the house. Negative
by AI
later
Asks to be contacted in a couple years after just buying the house, leaving the door open. (88%)
positive
—
2026-10-27T17:58:18 Michael Tweedy +12818145009 Not at this time I was looking to add a dedicated pump for the water feature Right now it's tied into pool pump So no water features when using hot tub Positive
by AI
hot
Declines the remodel but describes wanting pool equipment work (dedicated pump for water feature), which counts as a pool work lead. (72%)
negative
Sent ✓
2026-10-27T15:17:33 Beverly Stewart +17133029995 Thank you for checking with us. Beverly Stewart Aquasport Pools Since 1975 Needs Review
by AI
unclear
The reply is a polite acknowledgment signed by another pool company, with no yes, no, or question about the offer. (60%)
positive
—
2026-10-26T20:31:08 Mark Langford +18326182372 K Positive
by AI
hot
A bare "K" is treated as a yes to the quote offer. (85%)
needs review
Sent ✓
2026-10-26T20:11:52 Brian Thiel +12813001392 Negative Negative
by AI
not interested
"Negative" is an explicit no to the quote offer. (93%)
positive
—
2026-10-26T16:21:25 Malcolm Cohn +14047844814 Would love to, but, I wouldn't be able to afford it. Negative
by AI
not interested
The homeowner declines because they can't afford the remodel, despite expressing some interest. (75%)
positive
—
2026-10-26T15:42:42 Patrice Lowrie +18305158642 STOO Negative
by AI
opt out
"STOO" is almost certainly a typo for STOP, an opt-out request. (85%)
positive
—
2026-10-23T19:52:55 Angela Hammock +18323858837 Sorry I no longer own that house. Negative
by AI
wrong person
Says they no longer own the house, meaning they sold or moved. (95%)
positive
—
2026-10-23T16:28:51 Sean Mcclintock +12816101395 Fuck off assholes Negative
by AI
not interested
Hostile insult with no request to stop texting, which falls under annoyance and insults. (90%)
positive
—
2026-10-23T15:28:25 Simon Hendershot +12815366555 Do not ever text me again Negative
by AI
opt out
Explicit request to never be texted again. (98%)
positive
—
2026-10-23T15:10:59 Beth Boyes +12818513571 Sorry, No money for that right now Negative
by AI
not interested
Explicit no due to lack of funds right now; similar to 'Not now' examples labeled negative. (72%)
positive
—
2026-10-22T22:01:43 Jerry Ibara +17134129903 Dave - Not this year. Negative
by AI
later
Declines for this year, implying possible interest in a future year. (70%)
positive
—
2026-10-22T15:20:12 Stacy Gorman +12038088756 We had our pool remodeled in April but thank you Negative
by AI
not interested
Pool was already remodeled recently, a polite decline. (96%)
positive
—
2026-10-22T14:51:39 Sara Robertson +17135032190 Is this a joke Dave? Needs Review
by AI
unclear
The reply questions whether the message is legitimate but neither declines nor asks about the offer, so intent is unclear. (60%)
positive
—