Live Campaign — Tri-M Pools

(Nick Troy)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
5454
Positive Reply Rate
0.6%
32 positive of 5454 sent
Appointment Booking Rate
0.1%
4 booked of 5454 sent
Total Cost
$77.61
$45.27 SMS + $32.34 leads · 5,454 texts
Cost per Reply
$0.20
388 replies
Cost per Positive
$2.43
32 positive
Cost per Booked
$19.40
4 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 5454 388 7.1% 32 0.6% 4 0.1%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
316/388
labeled
76 → 32
positives (old rules → AI)
0.59%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-14T14:24:51 Edward Benedict +13474104252 Hello David. I may be. May i ask how you got my number Positive
by AI
curious
Expresses possible interest ('I may be') while asking how the company got their number, so it's a maybe-lead rather than a bare source question. (80%)
needs review
Sent ✓
2026-11-13T13:52:10 Tracey Schleske +16315993246 In getting the permits for people that want to remodel their pools? Needs Review
by AI
curious
Asks a question about the remodel work (permits), ambiguous but engaged with the offer. (55%)
positive
—
2026-11-12T18:54:35 Scott Meyers +16103243100 lemon chick. Needs Review
by AI
unclear
The reply 'lemon chick.' has no clear relation to the remodel quote offer, so intent can't be determined. (85%)
positive
—
2026-11-12T16:23:02 Justin Molnar +16313572762 Not Justin # 20yrs Negative
by AI
wrong person
The sender says they are not Justin and has apparently had this number for 20 years, so the text reached the wrong person. (88%)
positive
—
2026-11-12T14:45:42 Nora Coblence +19178548614 Don't have a house anymore Negative
by AI
wrong person
Says they no longer have the house, meaning they sold or moved. (90%)
positive
—
2026-11-11T23:10:52 Shane Gritzinger +19177433457 All good here thank You 😊 Negative
by AI
not interested
"All good here, thank you" is a polite decline of the remodel offer. (90%)
positive
—
2026-11-11T20:05:16 Gayle Ratcliffe +16313791181 If I had a pool Dave! Better to do some background work before you text me. Negative
by AI
wrong person
Says they don't have a pool, implying wrong person/record. (90%)
positive
—
2026-11-11T19:22:42 Irene Semente +16312414142 We're in townhouse community- Needs Review
by AI
wrong person
Implies they live in a townhouse community and likely don't own a private pool. (55%)
positive
—
2026-11-11T17:14:00 Kelly Kirkpatrick +16318138392 Thank you, but my pool is only two years old Negative
by AI
not interested
Polite decline because the pool is only two years old, which rules out a remodel. (93%)
positive
—
2026-11-11T15:58:05 Richard Rawdin +16316807205 PLEASE NEVER CONTACT ME EVER AGAIN 🛑 Negative
by AI
opt out
Explicitly demands never to be contacted again. (97%)
positive
—
2026-11-11T15:21:44 Roberto Rodriguez +15169017091 🛑 Negative
by AI
opt out
A lone stop-sign emoji is most likely a request to stop texting. (60%)
needs review
—
2026-11-10T21:17:00 James Horne +16032311829 Im all set thanks Negative
by AI
not interested
"All set thanks" is a polite decline of the remodel quote offer. (93%)
positive
—
2026-11-10T20:55:53 James Kappers +16314453495 Jason's pools is the best! Negative
by AI
not interested
The reply praises another pool company, which implies they already have someone and aren't interested. (60%)
positive
—
2026-11-10T20:23:23 Joanne Goodwin +15164800645 Don't own a home Negative
by AI
wrong person
Says they don't own a home, so they're not the pool owner the text was meant for. (88%)
positive
—
2026-11-10T18:50:50 William Chucuy Mitian +16316802194 What are you talking about? I don't have pool Negative
by AI
wrong person
Recipient says they don't have a pool. (93%)
positive
—
2026-11-10T18:15:56 Keith Tuthill +16317675143 Not a chance. Jason's Pools all the way Negative
by AI
not interested
Explicit refusal, loyal to another pool company. (95%)
positive
—
2026-11-10T16:30:01 Justin Tortorella +16318064523 I'm a pool guy Needs Review
by AI
unclear
The recipient says they're a pool guy, which is neither a clear no nor any interest in a quote. (50%)
positive
—
2026-11-10T15:51:21 Katayoun Soudmand +19173489289 Sorry no Negative
by AI
not interested
Explicit no to the remodel quote offer. (95%)
positive
—
2026-11-10T15:15:21 Ellen Bernardeau +19176019477 Thx but no, we are fine. Negative
by AI
not interested
Explicit polite decline of the remodel quote offer. (97%)
positive
—
2026-11-10T15:10:40 Cheryl Kraft +16318972239 Get lost Negative
by AI
not interested
Dismissive, annoyed reply rejecting the offer without explicitly asking to stop texts. (80%)
positive
—
2026-11-09T20:11:42 Paul Heiselman +15162389274 Negative. Thank you Negative
by AI
not interested
"Negative" is an explicit polite no to the remodel quote offer. (95%)
positive
—
2026-11-09T19:38:38 Bradley Miller +15164553904 Not at this point but appreciate you reaching out - will connect if something to do in future Negative
by AI
later
Declines for now but explicitly leaves the door open to reach out in the future. (75%)
positive
—
2026-11-09T19:33:02 Hagop Garabedian +13477860731 Don't own a home but I'm interested into getting in the business currently looking for work Negative
by AI
wrong person
Not a homeowner; they are asking for a job rather than showing interest in pool work. (75%)
positive
—
2026-11-09T18:11:11 Carol Nemeth +15163835153 Ok Positive
by AI
hot
A bare "Ok" counts as a yes to the quote offer. (93%)
needs review
Sent ✓
2026-11-09T15:21:05 Maureen Berman +15163147004 Next spring Negative
by AI
later
Defers to next spring, leaving the door open without a yes now. (80%)
positive
—
2026-11-07T01:23:18 Lisa Cea +16314849306 I don't have a need for one myself but good to know your information. I'm in Real Estate. Negative
by AI
not interested
Says they don't need one; the realtor mention is just networking, not a request for work. (80%)
positive
—
2026-11-06T20:21:07 Michelle Foster +15163183223 My pool is new Negative
by AI
not interested
In the remodel variant, saying the pool is new is a no to a remodel quote. (90%)
positive
—
2026-11-06T17:59:05 Elizabeth Rowe +16462629051 Hi thanks for your offer but we are not in the market for a remodel at this time. Negative
by AI
not interested
Polite explicit decline: not in the market for a remodel at this time. (88%)
positive
—
2026-11-06T15:35:24 Esther Terranova +12013416561 The number you are sending an SMS to,currently has no SMS capabilities. Needs Review
by AI
unclear
This is an automated carrier/auto-reply saying the number can't receive SMS, not a human response. (60%)
positive
—
2026-11-06T01:30:07 Cynthia Flynn +16462506500 We are in the process of removing the upended pool and will not be replacing it ! Thanks. Negative
by AI
wrong person
They are removing the pool and won't replace it, so effectively no pool anymore. (70%)
positive
—
2026-11-05T19:41:49 Matthew Breen +15164559320 Who's Matthew? If you're going to bother people on their private phone at least get the name right Negative
by AI
wrong person
Recipient says they aren't Matthew and is annoyed at the wrong name, with no interest expressed. (88%)
positive
—
2026-11-05T17:10:41 Matthew Bergey +19175188655 Too late. Just spent $300k on pool and hardscape. Crazy what it costs for a pool. lol. Good luck Negative
by AI
not interested
Homeowner just completed a pool and hardscape project, so they have no need for a remodel. (95%)
positive
—
2026-11-05T16:41:26 Meghan Yakaboski +16318074308 Hey Dave! Thanks so much for the text! I usually don't get many responses from the back of the bathroom stalls. This is so exciting Negative
by AI
not interested
Sarcastic mocking reply implying the text is like bathroom-stall graffiti; no interest expressed. (60%)
positive
—
2026-11-03T17:32:23 Jean Ferrari +19178219467 Now our pool is new Negative
by AI
not interested
On the remodel campaign, saying the pool is new is an explicit no to a remodel quote; "Now" is likely a typo for "No". (90%)
positive
—
2026-11-03T16:28:44 Mary Mohrman +16312523368 Loose my number I do not live in southampton Negative
by AI
opt out
Asks them to lose their number (opt-out), also says they don't live there. (88%)
positive
—
2026-11-03T15:24:20 Rosanna Scotto +19175923843 I don't think that I need that. I resurfaced about two years ago. Thanks so much. Negative
by AI
not interested
Declines because they resurfaced the pool about two years ago. (95%)
positive
—
2026-11-03T14:32:19 Gabriele Lehr +16319058163 Not her number Negative
by AI
wrong person
Says the number doesn't belong to the named person. (95%)
positive
—
2026-11-02T18:39:33 Jeffrey Mckibben +19177219505 Thx Dave. No. Pls delete my contact info. Negative
by AI
opt out
Says no and asks to delete their contact info, which is an opt-out request. (90%)
positive
—
2026-11-02T17:17:36 Sandy Enstine +16319885948 O Tks Needs Review
by AI
hot
"O Tks" reads most likely as a garbled "Ok, thanks", and a bare Ok to the quote offer counts as a yes. (55%)
positive
—
2026-11-02T17:08:33 Donna Benedetto +12035561705 We are set Negative
by AI
not interested
"We are set" is a polite decline, like "We're good." (85%)
positive
—
2026-11-02T16:39:40 Gregory Kirwan +16314333746 I own a pool business... Needs Review
by AI
not interested
The person says they own a pool business, which implies they don't need the service, though they never say no outright. (55%)
positive
—
2026-11-02T15:55:51 Judith Cohen Shapiro +19175097154 . I meant we change the lining this summer. Negative
by AI
not interested
They say the liner was already changed this summer, implying no need for work. (80%)
positive
—
2026-11-02T14:57:07 Sarah Kirtland +19178228340 Thanks but I doubt my condo would approve a third floor pool Negative
by AI
wrong person
The reply says they live in a third-floor condo with no pool, so the public-record lookup reached the wrong person. (75%)
positive
—
2026-11-02T14:40:59 Joel Troy +16318330025 in what Needs Review
by AI
unclear
"In what" is an ambiguous fragment with no clear interest or rejection; it could be confusion or a typo. (60%)
positive
—
2026-10-30T18:25:46 Alexis Mayer +15163806063 Not at all thx anyway Negative
by AI
not interested
Explicit polite decline of the offer. (97%)
positive
—
2026-10-30T17:59:50 Martin Youmans +16317744482 Bo Needs Review
by AI
unclear
"Bo" is likely a typo (maybe "No" or a name), so it's ambiguous and not an explicit no. (60%)
positive
—
2026-10-30T17:30:29 Caroline Rief +14102070571 STP Negative
by AI
opt out
"STP" is most likely a misspelling of STOP, an opt-out request. (80%)
positive
—
2026-10-30T17:01:42 Jay Kunkle +16314946090 If I had a pool. No I wouldn't. Negative
by AI
wrong person
Homeowner indicates they don't have a pool, and adds an explicit no. (80%)
positive
—
2026-10-30T15:15:28 Michael Mcham +17322615982 We are in a condominium Hampton meadows it's all done Negative
by AI
not interested
Lives in a condo where the pool is handled by the community and says it's all done, so this is a no. (75%)
positive
—
2026-10-30T14:23:40 James Barnard +16463425395 Disliked “Hey James, it's Dave from NY Pool Remodeling, we're in Sag Harbor giving homeowners free pool remodel estimates. Would you be interested?” Negative
by AI
not interested
The reply is an iMessage 'Disliked' reaction to the offer, which signals a negative response with no stated interest. (70%)
positive
—
2026-10-30T14:04:00 Randi Amick +19178416293 I'm not remodeling the pool, but do you work on the around the pool? We have pavers and don't like them. Positive
by AI
outdoor living
Declines pool remodel but asks about replacing pavers around the pool, which is outdoor living work. (85%)
negative
Sent ✓