Live Campaign — Way To Go Builders

(Yaniv Elfasi)

Replies pushed in real time from GHL via webhook.

10 positive replies not delivered to the client's GHL: Caryn Husk (GWP Builders, not sent), Robert Bischoff (Shoreview Pools and Spas LLC, not sent), Vincent Knowles (MBG&A Complete Pool Service and Backyard Remodeling, failed), Hassan Barnes (Majestic Waterscapes & Pools, not sent), Dorie Khawaja (Water Works Pool, not sent), Jongki Moon (Swim Clean Pools, not sent), Jackie Haney (Majestic Waterscapes & Pools, not sent), John Emmerson (Blue Water Paradise, not sent), Jeffrey Foster (SCV Pools, not sent), Ju Sung Wu (SCV Pools, not sent). Use the Send to GHL button on each row.
Contacts Sent
5448
Positive Reply Rate
0.5%
28 positive of 5448 sent
Appointment Booking Rate
0.0%
2 booked of 5448 sent
Total Cost
$77.53
$45.22 SMS + $32.31 leads · 5,448 texts
Cost per Reply
$0.38
206 replies
Cost per Positive
$2.77
28 positive
Cost per Booked
$38.77
2 booked
Hook A/B Comparison
Hook Sent Replies Reply Rate Positive Positive Rate Booked Booking Rate
remodelcampaign-noaddress 5448 206 3.8% 28 0.5% 2 0.0%
AI classifier (live)
The AI decides every reply and sends hot, curious and outdoor-living ones to the client's GHL. Opt-outs are always negative. The old rules' answer is kept for comparison.
177/206
labeled
46 → 28
positives (old rules → AI)
0.51%
AI positive rate
0
booked leads AI would miss
Received Contact Phone Message Classification AI Old rules Fix Booked GHL
2026-11-14T20:31:04 Antonio Diaz +18185853186 Emphasized “Hey Antonio, it's Dave from CA Pool Remodeling, we're in Santa Clarita giving homeowners free pool remodel estimates. Would you be interested?” Needs Review
by AI
unclear
Only an 'Emphasized' tapback reaction to the outbound message, with no clear yes or no. (55%)
positive
—
2026-11-12T21:32:14 Daphne Blesener +12133044343 Wrong cell. Fuck off. Negative
by AI
wrong person
Says wrong number with hostility; no explicit opt-out request beyond insult. (72%)
positive
—
2026-11-12T21:13:16 Anthony Gallardo +19095769108 First of all, Dave I don't know who you are so the answer is no Negative
by AI
not interested
Explicitly says the answer is no. (92%)
positive
—
2026-11-11T23:12:35 Morteza Delpasand +13107950477 Ask ur mama if she needs it Negative
by AI
not interested
Dismissive insult in reply to the offer, which amounts to a no. (85%)
positive
—
2026-11-11T22:50:19 Charles Boyce +16613609591 The number you are sending an SMS to,currently has no SMS capabilities. Needs Review
by AI
unclear
This is an automated carrier/system message saying the number can't receive SMS, not a reply from a person. (60%)
positive
—
2026-11-11T21:44:27 Raymond Farrar +18183993593 Not this year but please check back later. Negative
by AI
later
Declines for now but explicitly invites a follow-up later. (92%)
positive
—
2026-11-11T19:40:42 Helen Dennis +13233046665 My pool is three years old. Do you really think I need an estimate? Negative
by AI
not interested
Says the pool is only three years old and rhetorically questions the need for an estimate, which is an implicit no. (85%)
positive
—
2026-11-10T19:29:20 Bradley Jefferson +18185541590 Hi Dave. Not interested in pool remodeling right now but are interested in an estimate for a pool cover system. Is that something you provide as a service? Positive
by AI
hot
Declines the remodel but asks for an estimate on a pool cover system, which is pool work and counts as a sales lead. (85%)
negative
Sent ✓
2026-11-10T15:09:26 Victor Perez +18183574859 Emphasized “Hey Victor, it's Dave from CA Pool Remodeling, we're in Chatsworth giving homeowners free pool remodel estimates. Would you be interested?” Needs Review
by AI
unclear
An 'Emphasized' tapback reaction to the outreach message gives no clear yes or no to the quote offer. (60%)
positive
—
2026-11-09T22:07:21 Zachary Irvin +18189704389 This is a hot lead Dave don't let this go. Needs Review
by AI
unclear
Odd reply that reads like a joke or misdirected message, with no clear request for a quote or explicit interest. (50%)
positive
—
2026-11-09T18:25:01 Amy Roth +13238392209 Sorry but No Negative
by AI
not interested
The reply is an explicit no to the remodel quote offer. (97%)
positive
—
2026-11-08T05:35:11 Polly Mckinney +13238101251 B Needs Review
by AI
unclear
A single letter 'B' has no discernible meaning and may be a typo or accidental send. (85%)
positive
—
2026-11-06T18:24:01 Julia Boyland +13238060870 I don't have a pool Negative
by AI
wrong person
The recipient says they don't have a pool, so the records-based contact doesn't match them. (93%)
positive
—
2026-11-06T18:23:57 Cynthia Garcia +13107033884 We remodeled our pool two years ago. Negative
by AI
not interested
Says the pool was already remodeled two years ago, which is an implicit no to a remodel quote. (90%)
positive
—
2026-11-06T17:53:44 Hien Vu +18186249077 Sorry . No Negative
by AI
not interested
The reply is an explicit no to the remodel quote offer. (97%)
positive
—
2026-11-06T17:53:44 Shawn Snider +19404421110 Quotes in Texas huh Needs Review
by AI
unclear
Ambiguous remark about quotes in Texas, with no clear interest, question about the work, or refusal. (55%)
positive
—
2026-11-06T17:53:43 Christine Loyola +18186485402 I'm not Negative
by AI
wrong person
The reply "I'm not" appears to be a cut-off statement that they are not the person named in the text. (60%)
positive
—
2026-11-04T03:40:49 John Lite +16617130192 Do you know what time it is? You immediately lost me contacting me at this time Of night. Negative
by AI
not interested
The homeowner is annoyed about being texted late at night and says the company lost them as a customer. (90%)
positive
—
2026-11-04T01:00:05 Catherine Gressak +18185197028 Not at this time. Maybe in February Negative
by AI
later
Declines now but suggests February, leaving the door open. (88%)
positive
—
2026-11-04T00:30:04 Carolyn Rybak +18184002821 Redid my pool five years ago Negative
by AI
not interested
The homeowner says the pool was redone five years ago, which implies they don't need a remodel. (85%)
positive
—